Monday, May 10th 2021
Intel Study: Diversity and Inclusion in Gaming
In collaboration with Newzoo, Intel today released a report titled "Diversity and Inclusion in Gaming." This research identifies industry gaps and key insights in an effort to help make gaming more accessible and inclusive. "To strengthen diversity and inclusion across the gaming space, the industry needs to listen and act on the needs of its diverse gaming audience, as well as make hardware and software more affordable and accessible. As part of Intel's desire to better understand its global customer base, Intel is taking key learnings from this report and shaping current internal and external programs to better serve gamers from all backgrounds and walks of life," said Marcus Kennedy, general manager of Intel's Gaming and Esports Segment.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.
Key insights from the study include:
Read the full report on the Newzoo website.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.
- Diversity and inclusion in games matter to a diverse audience. Forty-seven percent of gamers don't play games they feel are not made for them. This represents a massive—and missed—opportunity for publishers and developers to meet those needs. Video games with more diverse characters appeal to a broader group of gamers and tend to increase a gaming genre's or franchise's popularity across a wider audience.
- Accessibility and affordability will be key to strengthening diversity and inclusion in gaming. While accessibility options in gaming are getting better, there is still room for improvement. One of the opportunities for hardware and software producers is catering more to people in lower socioeconomic categories who are excluded from premium-priced products. The importance of accessibility becomes clearer when looking at the popularity of game library subscriptions, which are especially popular among people of color.
- Gamers want companies to take a stance. According to the survey, over half of gamers feel brands should take an active stance on societal issues, irrespective of the respondent's race, gender identity or sexual orientation, or whether the respondent has a disability. Sitting on the fence for certain issues may seem like the safer option for companies but taking an active stance may lead to increased engagement and revenue among the diverse gaming audience.
Read the full report on the Newzoo website.
191 Comments on Intel Study: Diversity and Inclusion in Gaming
TPU members are passionate about their hobbies - we spend a lot of time and money building hardware to play our favorite games. Why can't you see it as individuals capable of thinking, from around the globe voicing concerns about their favorite hobby and entertainment getting taken over by activism and politics?
People not buying into the narrative being pushed doesn't automatically make them part of any "groups". Those who are surprised by the reactions, including you, the companies that push this agenda, and the echo chambers on the internet that force them to do so, need to confront the reality that they may be very out of touch with most of the consumers around the globe.
Just ignore AMD eating your lunch in almost every market and the encroaching threat of ARM processors. We really need to hear more about how the "wrong people" are playing vidya games.
I've said all I intend to.
BTW Rage 2 sucks even when free
I feel that i am passed the time were i would play a such role of being in a wheel chair, as i kid sure but today nope it just would not say buy me. But then again if there was a RPG i could see it happening but still most of the time when this BS is pushed they miss so many other details what could of made it fun to play.
Great, i bet people in wheels chairs want to buy game with the man char in a wheel chair, sorry hardly escaping much there.
(I willing decided not to contribute to this discussion, until the "shape of a snowflake!" came up. Hope intel doesnt ruin that too.)
Antithesis = anti sexism, anti racism, anti oppression
Synthesis = ?
You can almost copy paste the faces and styles and people types between them. Same with movies. No matter where it is, you get the samey handful of wildly different people that all tick the must-have gender and racial boxes. Its hard to unsee once you see it. And are any of them good actors or nice to hear? Hell no, and even the rare few that are, have been pushed into such a shitty script that they can't make anything out of it anymore.
Every big release is managed into tasteless BS and you can clearly identify the stuff that was altered from original creative vision into it. But maybe after seeing so much of it, some have lost touch with what is truly good content and what is the same thirteen in a dozen junk. (Not you, per say.)
A very simple one. Battlefield V.
Apparently they took the top 4 fashion cues and ran with it, because fuck history.
Note how every team has a dude that chops trees and readies the BBQ. For good measure they also copied Aloy because Horizon was also a great game right, and if anything represents the emancipated self-conscious female, hey.! This chick climbs robots. In case you miss the reference, they even gave her a robotic leg.
And the other two? They could be you! A streamer's head, frail physiques but stern looks, heck they even added the headsets.
Let's see how other games manage. I mean surely they wouldn't...
Naahhh
Luckily the team at Apex is great at creating new original characters, like this one.
They forgot the bandana.Exactly, this.
I call it the tyranny of stupidity. You're for or against me, bla bla. Tribalism, indeed. But saying something about it is not tribalism. Its a perspective that is grounded in simple gut feeling. The whole woke thing feels wrong, it feels the exact same as the eternal internet troll culture, from Pizzagate to Trumpism to the progressive missionaries on a mission to add every letter in the alphabet to LBGTXYZ, its all based on the power of the largely uneducated masses that jump from one idiocy into another so they never have to actually explain anything logically.
Screw them because plain and simple, their opinions are invalid and the rationale behind it is drenched in peer pressure and based on nothing, especially not any sort of historical context or awareness. Giving them audience is feeding stupid -and there is a whole social media world for them to generate that attention.Synthesis is a lot of nothing ;) An empty shell. It could work, but its fake.
Art and creativity thrive on and with friction. It needs to be exciting to work. Inspire something. Its almost inherent to art that someone somewhere is going to be offended, forgotten, etc.
In the same way it might not actually be good for us to try and find agreement in these things, or most things?
Same for anyone that wants to censor adult discourse, and there appear to be many in this thread, calling people names and passive aggressively stating that these people should not be here. Yet you, and a small handful of "supporters" are the people attacking others for not shutting up, or questioning what is going on around them, for holding a different opinion, while everyone else is talking about the social issues at hand, that are affecting us right now, they passively attack. I should also remind you, that you are the ones reading and posting in a thread about a subject that an adult with a normally functioning brain would understand as being not about transistors and CPU's, but about social issues, nobody forced you to read this, and certainly nobody forced or wanted you to post your "microaggressions".
If the topic is too adult, too complex, and your only way to respond is calling people names, and insinuating that they should be banned, or not ruin your little "safe space" by talking like adults, then please refrain from posting passive aggressive attacks to those adults trying to have a conversation.
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But, isn't dealing with racism/prejudice part of being Geralt? So there is a degree of "wokeness" that's built in the story. There's far too much thin skin on both sides if you ask me.