Monday, May 10th 2021
Intel Study: Diversity and Inclusion in Gaming
In collaboration with Newzoo, Intel today released a report titled "Diversity and Inclusion in Gaming." This research identifies industry gaps and key insights in an effort to help make gaming more accessible and inclusive. "To strengthen diversity and inclusion across the gaming space, the industry needs to listen and act on the needs of its diverse gaming audience, as well as make hardware and software more affordable and accessible. As part of Intel's desire to better understand its global customer base, Intel is taking key learnings from this report and shaping current internal and external programs to better serve gamers from all backgrounds and walks of life," said Marcus Kennedy, general manager of Intel's Gaming and Esports Segment.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.
Key insights from the study include:
Read the full report on the Newzoo website.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.
- Diversity and inclusion in games matter to a diverse audience. Forty-seven percent of gamers don't play games they feel are not made for them. This represents a massive—and missed—opportunity for publishers and developers to meet those needs. Video games with more diverse characters appeal to a broader group of gamers and tend to increase a gaming genre's or franchise's popularity across a wider audience.
- Accessibility and affordability will be key to strengthening diversity and inclusion in gaming. While accessibility options in gaming are getting better, there is still room for improvement. One of the opportunities for hardware and software producers is catering more to people in lower socioeconomic categories who are excluded from premium-priced products. The importance of accessibility becomes clearer when looking at the popularity of game library subscriptions, which are especially popular among people of color.
- Gamers want companies to take a stance. According to the survey, over half of gamers feel brands should take an active stance on societal issues, irrespective of the respondent's race, gender identity or sexual orientation, or whether the respondent has a disability. Sitting on the fence for certain issues may seem like the safer option for companies but taking an active stance may lead to increased engagement and revenue among the diverse gaming audience.
Read the full report on the Newzoo website.
191 Comments on Intel Study: Diversity and Inclusion in Gaming
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Wow.Nah its going to backfire massively.
Note, I'm all for a much more varied amount of games, protagonists etc. But the woke movement isn't about that. Its about missionary work to rub stuff that doesn't belong in creative products in your face, its always missing the mark and the net result is in fact all these 'diverse' styled games look the exact same and are more often than not super horrible in dialogue, character building and overall quality. You get the whatever-you-are, the lesbian with bald head, the cool asian, the black dude, the white nerd, etc etc.
Its not new. Its already being done since forever, and the more it invades, the less it matters and eventually products with a real soul will stick out as the best. They still get released just as well - but they're rare as they've always been. It requires talent and inspiration - you know, being original instead of watching whatever leads the like buttons.
Real diversity is taking real history into games. Real art. Real achievements we can do or have done. Its about identification - but its no fun identifying with the same shitty dude with a cap every time, who's an empty shell otherwise. Its much more fun getting into characters with all sorts of flaws, life experience, historical conscience or a strictly defined mission. Diversity is being truly your own person. Not ticking a box where you think you belong. Games with anti-heroes almost always work in some way, for example. Think about the character Max Payne - now there's a game with soul. Or consider Lara Croft. Agent 47. Virtually every GTA protagonist. Its not about the characters wanting to look like you, its about you wanting to get into a game character's skin. That's where immersion comes from.
Games are supposed to be about escapism, and the last thing my friends and colleagues that play video games want is more politics and world problems shoved down our throats. The problem is, lots of people are afraid to speak out for fear of being labelled homophobic and the like.
Diversity and gender politics has already forced a number of potentially good movies to be quite unwatchable, let's not spoil the gaming industry with it.
That ends always badly. I remember Blizzard trying to make certain game(s) seemingly targeted for everyone. Turns out as result nobody wants to play them.
As for helping folks with colorblindness to play, sure thats great. Battlefield had that. I remember it, cause "colorblind" version was better even if you werent one. :D
Apart that, colorblind settings could be easily done in GPU drivers, given you essentially just need to either differ between certain colors, or map them to another. It wouldnt be 100% perfect, but it would help. Nothing wrong with that ofc.
And I do like snowflakes. Been saying since day one making them a bad thing is going to backfire because they are awesome.