Monday, May 10th 2021
Intel Study: Diversity and Inclusion in Gaming
In collaboration with Newzoo, Intel today released a report titled "Diversity and Inclusion in Gaming." This research identifies industry gaps and key insights in an effort to help make gaming more accessible and inclusive. "To strengthen diversity and inclusion across the gaming space, the industry needs to listen and act on the needs of its diverse gaming audience, as well as make hardware and software more affordable and accessible. As part of Intel's desire to better understand its global customer base, Intel is taking key learnings from this report and shaping current internal and external programs to better serve gamers from all backgrounds and walks of life," said Marcus Kennedy, general manager of Intel's Gaming and Esports Segment.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.
Key insights from the study include:
Read the full report on the Newzoo website.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.
- Diversity and inclusion in games matter to a diverse audience. Forty-seven percent of gamers don't play games they feel are not made for them. This represents a massive—and missed—opportunity for publishers and developers to meet those needs. Video games with more diverse characters appeal to a broader group of gamers and tend to increase a gaming genre's or franchise's popularity across a wider audience.
- Accessibility and affordability will be key to strengthening diversity and inclusion in gaming. While accessibility options in gaming are getting better, there is still room for improvement. One of the opportunities for hardware and software producers is catering more to people in lower socioeconomic categories who are excluded from premium-priced products. The importance of accessibility becomes clearer when looking at the popularity of game library subscriptions, which are especially popular among people of color.
- Gamers want companies to take a stance. According to the survey, over half of gamers feel brands should take an active stance on societal issues, irrespective of the respondent's race, gender identity or sexual orientation, or whether the respondent has a disability. Sitting on the fence for certain issues may seem like the safer option for companies but taking an active stance may lead to increased engagement and revenue among the diverse gaming audience.
Read the full report on the Newzoo website.
191 Comments on Intel Study: Diversity and Inclusion in Gaming
Seriously, who are you trying to convince?
Now I can totally see the situation:
Unsifferable kid, 11 years old, shouting towards a group of kids: "[word about the less usual sexual orientation]!!".
One or two in the group didn't recognize the voice of the known obnoxious character and turn their heads towards him.
The unpleasant kid says "AAAH HAHA!! So you are [word about the less usual sexual orientation]!!! You looked at me when I said [word about the less usual sexual orientation] so you confessed to be [word about the less usual sexual orientation]!!! HAHAHHA!!!"
The rest of the kids, recognizing the complete lack of logic in such way to determine who would be a [word about the less usual sexual orientation] or not respond: "Dude, you are [word that describe someone of a lesser intelligence]"
The kid sits down, cross his legs, take one hand to his chin and the other to the hip, and with the smuggest face possible responds: "The only people I accused of anything, painted targets on themselves, by taking offense to that statement and thus proving it true."
Heads shaking, palms in faces...
One thing is making a terrible "argument" that doesn't hold up to anything. And another is you holding to it like a tick, willing to loose your head (mind) over it.
Damnit, you then kept contradicting yourself again and again, then confusing me with someone else (saying that I accused you of being influenced by twitter and reddit), thinking that I will do as you say, and speaking high of yourself to the people that already can see, because of your own words, no need of mind reading (we can perfectly read what you and the others said here), all your...low things...
If you don't want people to see your dirty laundry (there must be a more appropriate term for this in english, but it's not my language), at least start by not making a flag with it.damn just another person triggered by people's opinions on his cult lol
The copycat behavior isnt new. Look at Blizzard and how desperately it chased a DOTA / LoL moba success but had to abandon HotS anyway.
Its when and where those opportunities have been saturated that there is lots of space for originality, innovative games and truly new stuff. This can exist alongside one another.
The real question is, are you mainstream or have you learned to look beyond the most basic and well marketed stuff - its not unlike all the diversity in say, music.
Maybe I don't visit the same websites as you - or maybe you'd like to elaborate...
That's all I need to say. I could make a lengthy rebuttal (I did before), but honestly it's not needed and I don't care to talk in circles.and don't forget, gay people survery responses should not count, amirite? Only "real" gamers should get a vote in this survey.
God almighty. Why I engage with this and don't report immediately is like some sort of passion for self-harm, let me tell you...
The internet (and World) is full of web sites, forums, clubs, etc., dedicated to your Japanese transgender desire (as well as any other niche desires you can think of) and are accepting of it, so how can it be "strange"?
If you said "My evangelical church is a strange place, I can say to (some) people, I identify as a 17 year old Japanese female and they'll accept it - despite it being obviously untrue." than I would 100% agree with you and say that church is "strange".
Perhaps the answer is having more men in the game that speak like Julian Clary... or having your avatar act 'more gay'.
The other poster was correct, there have been four pages, now five, and not one minority representative has posted anything in here to suggest what's missing from games, such that they feel unrepresented. Like most of the others here, I'm happy to listen and perhaps understand. If it's not going to happen here, where and when will it ever happen?Well it was (to me at least), obviously a completely arbitrary set of parameters. Besides enacting a fetish is completely different to believing you are something you're not, and claiming you're being harmed if someone disagrees with you.
And no, I didn't know those websites existed (although probably could have guessed) - and I've been around on the web since before AOL started sending out their internet connections on floppy disk.
This would be the reason I ran out of empathy years ago... But like a mug, I still make an effort to understand - even if I don't agree with you.
I do appreciate that you want to listen to my concerns though. Genuine thanks for that.
That aside, multiplayer gaming can at times be toxic. I played World of Warcraft for 8 years or so, and people can be brutal, same with Battlefield 2 - without even knowing anything about you whatsoever. In BF2, you only had to get in a helicopter that someone else wanted and you receive a tirade of abuse - and if you die, well you might as well log out and find another server to play on, and if you can't let that go over your head, you're in for a rough ride...
This again is about the mainstream. The internet is a collective thought machine with a strong tendency to hide minority in obscurity.
That doesnt mean its not there or cannot exist. But it does mean it has little place in the mainstream. Its paradoxical even to desire it to be - the minority would lose its identity and with that, its purpose.
Much bigger, slower movement is what brings us to more acceptance. Whole generations need to pass by for this to happen, or just the simple mixing of cultures in healthy and positive societies - which says a lot more about the conditions you need rather than people "being and doing things differently". That is why some processes of integration fail and others do not. Locally, and when people cannot hide behind anonymity of a screen.
I had a much, much better experience in Guild Wars 2.
In a culture, you'll find you have standard norms. Conditions and rules for being accepted. Most of these are flexible but it only takes a small section to take a harder stance to generate a toxic environment. Those who deny such a thing exists usually belong to the toxic group. And all colours of the rainbow have toxic sub-groups. It's not the sole domain of the Western white male. Look at other cultures and you'll find insufferable intolerance. Unfortunately, our current global climate has reached a point where social media has been used to manipulate and twist news and facts to sow division. People are too lazy to check out truths. Even the article itself about inclusivity is more about reaching out to under-represented people and to make them feel part of the system. That whole news message has been lost by some very triggered people.
The way some are reacting here you'd think Liberace's zombie ghost was coming to turn your sons into gays. And that itself is a pressing example of avoiding toxicity. The man had to deny being gay to succeed in his career. Famous actors can't 'come out' because they know their career would suffer badly. I mean, straight men can play gays, but that's okay because insecure men know they're not gay, right. But hell, that isn't what the OP is about.
In brief, to be toxic, is to continually press a negative agenda. ANYONE can do that from any subsection of society. Some smart-ass will ask what exactly is a negative agenda? Well, that's where tolerance and equality come into things. Usually religion and politics too. One persons negative is anothers lifestyle choice. And lets face it, many people take offence at others choices. And that's your human right. But if you exercise your right to be offended (*cough*, snowflake) then you become toxic. Really, all folks ought to lead their own lives and let others be. Turn the other cheek, love your fellow man, etc etc.
And yeah, this post is off-topic. I'll report it myself.
Given my experience in this topic I have to say: typical!
Or put simply: step back and try to read what else might have been said that you failed to read. Ill speak from my own experience and say this has taught me a lot about people. Sometimes the real victory is getting an insight you didnt have before.
it is a joke . .
Its not just a matter of representation but the way its being done. Game company quick to include the under-rep only to continue adding stereotypes of them isn't ideal. Hey your included in the game now thanks us by buying. As people have pointed out prior. People learn from games and if their only exposure is some Stereotype by a publisher who doesn't understand and is just including it to capture a bigger piece of the market by including well its just contributing in the wrong way. Especially when you remember 600+ of the 1,824 surveyed are minors ages 10-14yrs.
How do they know there aren't any transvestites.... in games already
There isn't a pecker search room that I've noticed.
Keep in mind you aren't the only buying group in the market.Because you often choose your gender explicitly at char creation? :p
Maybe my RPG is showing...Similar to when African Americans or POC were popular tv chars in the 70s/80s. Jesus christ the stereotypes were unreal. Mr. T memes just barely might've made it worth it, but only barely...
It was a start but it wasn't a GOOD start.