Thursday, September 16th 2021
IKEA is Finally Ready to Sell You its ASUS ROG Co-branded Gear
Just over a year ago, IKEA and Asus teased that they were working on something together and from October, you'll actually be able to buy the first products. There will be more than 30 new products in total, ranging from "gaming" desks and chairs, to key "gaming" accessories like mug holders and neck pillows.
It's highly likely that the pandemic has delayed these products, since they launched in China back in January, but now it seems like stock should be arriving globally. In total, there will be six product families, although the press release doesn't go into detail of what product is in each product category. The six families are UPPSPEL, LÅNESPELARE, MATCHSPEL, GRUPPSPEL, UTESPELARE, HUVUDSPELARE, which pretty much are all borrowed from various football (soccer to our American readers) terms in Swedish.IKEA estimates that there are no less than 2.5 billion gamers globally and they obviously want a slice of the gaming cake. The most amusing part of the press release from IKEA, are the quotes from Asus. How some furniture can be exciting gaming innovations is a bit hard to imagine, but we're sure Asus knows a lot about gamers pain points, based on how angular some of their gaming products are. Note that some of the products appear to be in stock already, so if you're interested, try searching your local IKEA website for the product names above.
Update: It turns out IKEA has some nicer products in the lineup that will arrive early next year, including a chair with real grain leather that's priced at around US$350 in Sweden, but that price includes 25 percent VAT. The only thing we'd like to see are some more adjustments on these chairs, as they still seem to have fairly basic adjustments, even at this price point. The pictures of the additional products are above.
Source:
IKEA
It's highly likely that the pandemic has delayed these products, since they launched in China back in January, but now it seems like stock should be arriving globally. In total, there will be six product families, although the press release doesn't go into detail of what product is in each product category. The six families are UPPSPEL, LÅNESPELARE, MATCHSPEL, GRUPPSPEL, UTESPELARE, HUVUDSPELARE, which pretty much are all borrowed from various football (soccer to our American readers) terms in Swedish.IKEA estimates that there are no less than 2.5 billion gamers globally and they obviously want a slice of the gaming cake. The most amusing part of the press release from IKEA, are the quotes from Asus. How some furniture can be exciting gaming innovations is a bit hard to imagine, but we're sure Asus knows a lot about gamers pain points, based on how angular some of their gaming products are. Note that some of the products appear to be in stock already, so if you're interested, try searching your local IKEA website for the product names above.
"Gamers globally know and love the Republic of Gamers brand and they trust it to deliver the most exciting gaming innovations in the market," says Kris Huang, General Manager of the ASUS Gaming Gear and Accessory Business Unit. "Our new partnership with the experts at IKEA will allow Republic of Gamers to find new and interesting ways to delight gamers in and around the home."
"We know a lot about gamer needs, pain points and expectations, and we want to design solutions for ultimate, immersive gaming experiences." - says Johnny Chan, Asus Republic of Gamers designer.
Update: It turns out IKEA has some nicer products in the lineup that will arrive early next year, including a chair with real grain leather that's priced at around US$350 in Sweden, but that price includes 25 percent VAT. The only thing we'd like to see are some more adjustments on these chairs, as they still seem to have fairly basic adjustments, even at this price point. The pictures of the additional products are above.
56 Comments on IKEA is Finally Ready to Sell You its ASUS ROG Co-branded Gear
Been there done that... :P
Oh, and for those out there who prefer leather chairs: ew. Why? Why would you do this to yourself?
Mesh is the way forward imho and IKEA missed an opportunity here.
Had an Eames replica since 2010, and replaced it with a €300 Ergohuman fake/copy with more adjustment just before the pandemic hit.
Cell phone gamers
But they don't need gaming chairs any chair will due lol
And yes, clearly this includes gameplay on all kinds of platforms - PCs, consoles, phones, whatever. It's all gaming.
Could of went by win-10 & candy crush for all we know lol
In the same way, for gaming, especially mobile, what quickly got erased on the PC and other paid platforms because the bar is much higher in terms of gaming (there you have it: direct commercial competition is ALSO a value argument, elitist too?) still survives on smartphones because the bar of entry is super low and it caters to the bottom of the bottom of casual gamers, who in many cases have no notion they're running after a gambling machine or a carrot they'll never catch. There is no fun here, its a psychological effect being abused to make companies money.
Today people have this annoying thought 'everyone is right' - no they're not. Some notions are just utter stupidity and this is what separates people in many ways. For good reasons more often than not.
So sure, mobile games are 'games' - you're often not the player though, you're getting played. Let's keep our heads on straight.
There's also a very easy question to ask to people if they vigorously defend 'their thing'. If its something really close to their heart, and not something commerce drew them into for no reason of their own; every single person can tell you 'why' they think their thing is so great. And those reasons will make sense if they're more than 'its fun'. For example, I can dislike classical music, but almost everyone could appreciate that people like it because of the instruments used or its compositions. Try doing that with your average MTX infested, timegated mobile game. I dare you :)
And yes, mobile games are obviously games. Casual games are games. And the people playing them have just as much of a right to call themselves players or gamers as anyone else. You're conflating a bunch of things here though. The cesspool you speak of consists of shovelware, predatory f2p games, and a bunch of other stuff. Does that invalidate the value of high quality f2p games, or high quality ad-financed or paid mobile games? Obviously not. And while a too-large proportion of players do get lured into these crap games (thanks in large parts to recommendation algorithms and the like), that doesn't mean the most play time or the most money go into these games (though again, predatory apps and games do sadly pass far to easily through all kinds of checks). None of that invalidates mobile gaming as gaming. Whether your game of choice is PUBG mobile, some idle game, whatever the most recent Candy Crush is, or whatever else, as long as you enjoy it and spend significant time on it, that's enough to meet any reasonable standard. Sorry, but have you browsed Steam any time lately? It's chock full of shovelware and utter crap rip-off games. This is by no means exclusive to mobile. And these games on PCs can be just as predatory as on mobile (though thankfully the platform doesn't facilitate this quite as easily). That's a nice straw man you've got there. Did you make it yourself? I never said "everyone is right". I said that PC (and console) gaming isn't the only type of gaming out there. And if you draw some arbitrary line there, then yes, that is elitist and gatekeeping; actively defining out others doing a variant of the same activity you are doing as "not worthy" because of their choice of platform, their economic resources, their preferences, or whatever else. All that's reasonably demanded for fitting within a "gamer" or "player" label is to want to, enjoy, spend time on, and value the playing of some form of digital game (though there's an argument to be made for board/card games also belonging within that classification). Delimiting those terms any more than that? That's gatekeeping. Delimiting those terms on the basis of the games others like or perfer not being "good enough", or their choice of platform (or lack of resources to choose otherwise)? That's elitist and gatekeeping.
There are tons of crap games out there. There are also tons of good ones - across all platforms. And tons of players who spend significant time, effort and money, and put a lot of themselves into gameplay on all platforms. And all of them qualify equally for categories such as these. The only non-arbitrary line that can be drawn is by defining out people who don't spend significant time playing games, don't see themselves as game players, don't think of games as an important, interesting, rewarding or relaxing activity, etc.
The 'everyone is right' was never meant as a strawman and never directed specifically at you, but more so at the 'elitist' counter that is fár too simple to cover the aspect of the mobile platform and its 'problems'. The problems are inherent to the characteristics and ease of entry of and to it, really. Does that make it impossible to find a proper game on it? No, certainly not, but those proper games aren't what a majority tends to play - especially when we speak of the 2.5 billion mentioned here. I'm sure you know what comprises the bulk of mobile game revenue.
This is essentially yet another example of the problems of the internet and its possibilities. It creates loads of opportunity and it enables humans to be humans, with almost no checks or balances. Value arguments about that, certainly are important ways to lead people away from the crap and onto the better stuff they can also find. If we want to grow in our use of internet, we'll need better filtering for our own selves, that is my point, really. And those 'blanket' arguments are quick ways to do that. Not fully accurate, but pretty damn close as a guideline, bar those exceptions.
But that's also the problem with the "it's not elitist" argument: it will always collapse on itself under scrutiny, as gatekeeping terms like "gamers" or "players" attacks actual players rather than systems or those with actual power within/over those systems. And that's just counterproductive, serves to maintain and strengthen the status quo, all the while creating conflict and animosity between groups of people who ultimately share the same interests - in this case, better quality and less exploitative games.
Do you really think we have 2.5 billion non-couch-gaming, desktop-oriented gamers that can somehow make use of the IKEA gear on offer? Whát is the stereotype room you see here? Heck, its not even console gamer oriented as it shows. The couch is an object they're not marketing here.