Monday, January 31st 2022

Intel Wants to Ship "Millions of Arc GPUs" to PC Gamers Every Year

Raja Koduri, Intel's Senior Vice President and General Manager for the Accelerated Computing Systems and Graphics Group, has responded via Twitter to an open letter from PC Gamer that addressed the nightmare-like state for GPU pricing and availability, classifying it as "a huge issue for PC gamers and the industry at large". Intel says they are looking to put millions of Arc GPUs into PC Gamer's hands as the company fast approaches the end of the reaffirmed Q1 launch window for its new high-performance discrete graphics products. The reading on this is that Intel plans to add to the available mass of GPUs that consumers can buy, thus alleviating the strain from overwhelming consumer demand, and bringing about a much healthier market - with real and acceptable pricing for graphics products.

That Intel plans to ship millions of Arc GPUs to consumers is no surprise; the company definitely wants to recoup its investment in developing consumer-oriented, high-performance graphics architectures. However, any claims or expectations of improved GPU supply in the market should be taken with a grain of salt, as the bottleneck for graphics products stands not at the GPU design level, but at the semiconductor manufacturing one: namely, there are only so many GPU wafers that graphics chips designers can secure from foundry company TSMC, which also serves customers like Apple, Qualcomm, and other technology industry giants.
With Intel offloading its Arc GPU manufacturing to TSMC's 6 nm process, instead of putting the graphics chips together on their own foundries, graphics card's supply will still hit against that particular bottleneck: TSMC's capacity is limited. This means that Intel's 6 nm orders will bite into both AMD's (who just released 6 nm GPU products in the form of the RX 6400 and RX 6500 XT graphics cards) and NVIDIA's, who is rumored to also contract TSMC's 6 nm process for its next-generation GPUs. Unless TSMC had unused 6 nm manufacturing capacity that Intel was filling with their Arc GPUs (which is highly unlikely, considering how both AMD and NVIDIA can essentially sell every graphics card they bring to market), Intel will only be yet another company competing for still too few wafers to satiate the graphics demand.

It remains to be seen how miners will behave with the transition of Ethereum to Proof of Stake, as mining customers are one of the most relevant demand sinks for graphics cards production supply. And even on that front, Intel has announced that they have no plans to limit workloads on their graphics cards, following AMD instead of NVIDIA, who launched its mining-specific CMP line of graphics cards and limited mining performance on consumer-oriented GeForce RTX GPUs. Considering all of the above, it seems highly unlikely that Intel will be having anything other than a neutral impact on market supply and on how many GPUs actually reach gamers' hands. It's just that consumers will now have three players from who to choose their graphics accelerators from.
Sources: Raja Koduri @ Twitter, via Tom's Hardware
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54 Comments on Intel Wants to Ship "Millions of Arc GPUs" to PC Gamers Every Year

#1
N3utro
Translation: intel wants a piece of the cake
Posted on Reply
#4
Turmania
It is never bad to have a third player, fourth, fifth player in the market.
Posted on Reply
#5
Vayra86
OMG Raja twittered!

Make news!

Posted on Reply
#6
Mussels
Freshwater Moderator
Intel wants to sell millions of prebuilts where every single part is intel

CPU, GPU, wifi, network, USB, and all tied into certification programs that mean the OEM's have to pay them to have the privilege of not selling competitors products simultaneously
Posted on Reply
#7
Luminescent
We should refrain from buying a GPU this year to see if one of them flinches.
I have no doubt Intel will join the "gpu shortage" exorbitant prices crowd but the hate between them could make on of them ruin the party.
The best thing anyone can do to these greedy corporations to get them to be reasonable is to not buy anything, do not trust any news "the end of the world is coming" you need to buy a new gpu now, just wait and wait and wait.
Posted on Reply
#8
Dragokar
ARC will be great, for Intel at least.
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#9
AusWolf
"Intel wants to ship millions of yet unreleased products to gamers." OK... :wtf: "These products will be based on TSMC's already short-on-supply 6 nm technology." Wait, what? :kookoo:

On another note: Part of me is hoping that it ends up being a really good GPU, but even if it does, it will have a hard time competing with DLSS and FSR.
Posted on Reply
#10
Daven
And I want a million dollars…
Posted on Reply
#11
Pumper
LuminescentI have no doubt Intel will join the "gpu shortage" exorbitant prices crowd but the hate between them could make on of them ruin the party.
Only if they have actually competitive products, but even then they would not be able to hold the inflated prices for long, because looking at the online retailers, stock does not seem to be an issue now, but prices still are, which is a self fixing issue when supply and demand equalize.
Posted on Reply
#12
trsttte
MusselsIntel wants to sell millions of prebuilts where every single part is intel

CPU, GPU, wifi, network, USB, and all tied into certification programs that mean the OEM's have to pay them to have the privilege of not selling competitors products simultaneously
You're missing the biggest market: laptops. They already had their bs "Evo" certification, now added optional (for now...) Arc gpu. AMD for that matter is doing the same with their Advantage program but seems at least more limited to gaming laptop (a relative small piece of the pie).

They'll all fall vitim of the same anti-thrust lawsuits eventually... hopefully
Posted on Reply
#13
TheoneandonlyMrK
MusselsIntel wants to sell millions of prebuilts where every single part is intel

CPU, GPU, wifi, network, USB, and all tied into certification programs that mean the OEM's have to pay them to have the privilege of not selling competitors products simultaneously
Done properly this time.

No pesky competition Involved.
Posted on Reply
#14
R0H1T
trsttteThey'll all fall vitim of the same anti-thrust lawsuits eventually... hopefully
For what? They didn't pay a dime in the EU for their blatantly unlawful activities! You think they'll get caught (what for btw?) this time around :slap:
Posted on Reply
#15
bug
At current pricing, who wouldn't want to ship millions of GPUs?
The interesting questions here are:
1. Can Intel make millions of GPUs - no, it can't, between Intel and TSMC it doesn't have the capacity
2. Can Intel sell millions of GPUs - again, between current pricing and Intel being the new kid on the block who still has to prove themselves, the answer is most likely no

As I see it, the only way Intel can come out on top is if they provisioned some losses are willing to sell at reasonable prices. Even then, I'm not sure how can they make sure channels don't strangle the supply to retail.
Posted on Reply
#16
z1n0x
Intel is going to save pc gaming by making gpus at TSMC.:rolleyes:
Posted on Reply
#17
lewis007
I''ve been an AMD protector for too long, only for them to kick me in the nuts with bulls#$t paper launches and then slap fans across the face with the joke of a GPU that is the 6500XT, and don't even get me started with Nvidia. The question is can Intel(a company I used to despise) deliver on their promise of improved GPU availability? I really hope they can walk the talk. I'm disillusioned to the point where I am just going to let my PC continue as is with 5 year old components ,and when it finally dies just move to my console for gaming and work off a minimum spec laptop for productivity. Screw the corporations if they want my money, they have to friggen earn it!
Posted on Reply
#18
Muser99
Ha! Want and WIll are very different things!
Posted on Reply
#20
Chomiq
LuminescentWe should refrain from buying a GPU this year to see if one of them flinches.
I have no doubt Intel will join the "gpu shortage" exorbitant prices crowd but the hate between them could make on of them ruin the party.
The best thing anyone can do to these greedy corporations to get them to be reasonable is to not buy anything, do not trust any news "the end of the world is coming" you need to buy a new gpu now, just wait and wait and wait.
This won't work. Not unless everyone in the entire world decides to do it.
Posted on Reply
#21
Prima.Vera
Damn, I miss the late '90s when we had so many players on the 3D GPUs front: nVidia, ATi, 3DFx, S3, Matrox, SiS, Cirrus Logic, 3Dlabs, Intel, etc.....
Posted on Reply
#22
TheoneandonlyMrK
All you really need do is check reviews of Xe, in use in game's to know this is not going to go smoothly, due to driver issues, with some games unplayable.
Posted on Reply
#23
Bomby569
miners will just move to the next coin in the line, Intel will still be bottleneck like everyone else by TSMC
Posted on Reply
#24
docnorth
They are literally welcome, but the first step would be to finally start shipping GPU's, not leaks and tweets.
Posted on Reply
#25
AusWolf
TheoneandonlyMrKAll you really need do is check reviews of Xe, in use in game's to know this is not going to go smoothly, due to driver issues, with some games unplayable.
I hope that will be fixed by the time of the dGPU release (though I'm doubtful).
Posted on Reply
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