Monday, March 7th 2022
Graphics Card Prices at Record Lows, Sweetspot-segment Finally Affordable
There is a significant cooling down of graphics card prices across the board, according to an exhaustive set of retail pricing data compiled by 3DCenter.org, for the European market. We see entry-level cards like the Radeon RX 6500 XT get closest to their MSRP, with prices as low as 235€, and the GeForce RTX 3050 as low as 349€. The RX 6600 XT sees its price as low as 519€, and the popular RTX 3060 around the same price, starting at 529€. The performance segment sees the 768€ RX 6700 XT square off against the 869€ RTX 3070. The high-end sees the RTX 3080 10 GB as low as 1,179€, compared to the RX 6800 XT, as low as 1099€. 3DCenter observes a downward trend for these graphics cards across the board.
Source:
3DCenter.org
102 Comments on Graphics Card Prices at Record Lows, Sweetspot-segment Finally Affordable
Next Gen's MSRPs are NOT going to be anything like this and last gens.
Probably part of the reason we're getting 600W-capable power delivery options. If cards don't need to be optimized for a 'tight' MSRP, just go f'n wild, right?
I've kind of come to expect a rather changed GPU market going forward, as GPU makers have been operating for years on razor-thin margins, on the border of being a sustainable business at all - there's a reason why so many have thrown in the towel throughout the years. In light of that, it's no surprise that MSRPs are increasingly difficult to maintain as engineering costs rise due to higher bandwidths and signal integrity demands. Building a PCB that can handle PCIe 4.0 and GDDR6 is noticeably more challenging than building one that handles PCIe 3.0 and GDDR5 - and ballooning power delivery demands alongside a requirement for ever tighter voltage control just adds to that. So in light of that, there are more reasons than just 'corporate greed' behind the extreme focus on the high end and vaporware MSRPs that we've seen in recent year. Supply issues, component shortages, materials price increases and covid restrictions on the labor force are obviously also factors.
In light of that, and especially in combination with gaming having grown to be not only mainstream but a dominant cultural form, I don't see >$1000 GPUs going away any time soon - there are too many rich people interested in buying them for that to happen. While those cards are expensive to design and make, they still likely make more gross profit from one of those than from ten entry-level cards - and no business can operate on 3-4% margins long term. (That's also why so many component manufacturers are branching into much higher margin markets like peripherals.) Still, I have some modicum of hope that the current insanity can go away.
How so? Well, there's a much broader range of acceptable, usable performance today than a decade ago. The high end today is higher relative to the mainstream than it ever has been, and at the same time it's impressive how low end you can go and still have an enjoyable experience (now including the impressive Radeon 680m in the new 6000-series APUs). The baseline for acceptable gaming performance is really rather shockingly low. As such, I have some hope that we'll see the market "normalize" into broader availability of affordably priced cards again, just with a moderate shift towards these being a bit lower end than we would necessarily have hoped for. MSRPs following inflation and cost-of-living curves would be the ideal outcome of this - so, for an RX 580/GTX 1060 successor type card, we'd start at ~$250 instead of $200, with matching shifts up the price ranges. (And, of course, products would need to be designed by GPU makers so that those MSRPs are actually achievable.) GPU SKUs have proliferated enough in recent years to more than fill any gaps that might appear. But crucially, there'd need to be a lower end tier than that as well, filling the $150-200 range with actually useful products. Even if these were to appear somewhat underwhelming, that would be fine. If the RX 6500XT was slightly less poorly configured and $150, that would be pretty decent (though ideally it should then also have been called the 6400, but that's another argument). It wouldn't be good, but it would at least match the value of a cheap RX 570 back in the day, when accounting for inflation. It would still deliver acceptable entry-level performance for low-end PCs. And that's really all we need - available low-end and mid-range products that deliver acceptable performance. The biggest problem right now is the combination of a supply/process node crunch and companies being beholden to shareholders, forcing them (regardless of what they might want) to exclusively focus on the high end, as that's where the margins are. Now, I'm under no illusions that GPU makers are our friends, but I'm reasonably sure that most people working for them actually want people to be able to enjoy their products.
I stocked up for new toilet paper shortage :laugh:
Toilet paper shortage hasn't ever happened before covid that I can remember unless a house papering crew of juveniles hit a few stores :laugh:
Now it's a reality so part of preparations of repeat is inevitable.
I didn't buy that many lol
everyone who buy those cards is too gulty, if no one would buy these cards they couldnt push the prices like that.
Miners a segmentary, but not the whole market. :laugh:
I dont know anyone who is mining with a old 1660 or a new 6500 XT but those cards are up to 300€,
cause the people buy it for those prices.
Yep those are the issue they don't understand buyers market verses sellers market concepts
You said... ...this, then followed with... ...this. Which is completely incorrect. For example: In 2012, $0.69 bought a hardshell Taco at Taco Bell. Now that same menu item is $1.59. In 2012, a quart of motor oil was $3.99, now that same brand is $7.49. In 2012 a can of Progresso Clam Chowder soup was $.89, now it's $1.79. Picking up on a theme yet? You suggested that general prices have gone up only 20%. That is utter hogwash. Prices have jumped up 35% in that last 6 months ALONE, to say nothing of the previous decade..
If you fail to understand the context of my point, that failure is on you, not me.
Now lets focus on that same idea applied in context to the defined topic of this thread. GPUs price are staggeringly more expensive. In 2012 $600 bought you a top of the line GPU model(or very close to it) from either AMD or NVidia. That same $600 will barely get you a bottom tier model NOW. The top tier model? $2500 MSRP. Good luck getting it at that price though.
SO saying that spending $250 now was like spending $200 then is not only historically flawed, but is lacking any common sense whatsoever.
EDIT;
It has been suggested that you being in the EU(Sweden), things might be different and that we might be looking at the same world from very different perspectives. It is known that things in the EU are different from things in North America.
So: the next time you make a knee-jerk "nuh-huh!" reaction to a post, maybe make sure that you're actually talking about the same thing the person you're responding to is talking about? Without that, dialogue is literally impossible.
One correction I could make: I could have combined CPI and inflation, which would have taken that ~$250 number to something more akin to ~$310 in the same period (2012-2022) (based on the US City average CPI data for January 2012 vs. 2022 (a 24,2% increase). While this would push my numbers upwards by a bit, it wouldn't materially change what I said.
The CPI also clearly shows the dramatic increases in costs over the past year - the CPI increased as much from January 2021 to January 2022 as it did from September 2016 to January 2021. But again: that's included in the 2012-2022 change.
130% of MSRP is still nowhere near 50% of MSRP, and only a few years ago anything more than 100% of MSRP was considered a scam or a rip-off.