Monday, April 18th 2022

AMD, NVIDIA GPU Pricing Approaches MSRP for the 7th Consecutive Month

Pricing for AMD and NVIDIA graphics cards has been evolving positively for the last seven months, experiencing a downtrend that has brought street prices closer to the actual MSRP on the best graphics cards. According to 3D Center's price analysis of the Austrian and German markets, GPU pricing for both AMD and NVIDIA's latest GPUs have reached historical lows - although these lows are still at a premium over MSRP. Anyone looking to buy an AMD graphics card is now looking at an average markup of 12% over MSRP, while NVIDIA cards seem to be holding their inflated values slightly better, and still stand at 119% of MSRP.

The price action comes on the back of months of increasing supply at retailers, alongside reduced demand from Ethereum miners due to falling ETH prices ($2,912.54 at time of writing) and the expectation for Ethereum's passage to Proof of Stake (PoS) through The Merge, which is still slated for later this year. It's also likely that most customers who still haven't bought into the latest generation of GPUs from either AMD or NVIDIA are waiting for the release of Intel's competing Arc Alchemist discrete GPUs, not to mention AMD's mid-year RX 6*50 refresh and NVIDIA's next-generation graphics solutions. An exploding ETH price might bring GPU prices back up again; but until then, and at the rate prices are seemingly (at least locally) falling, it seems that consumers might finally be able to purchase GPUs at MSRP sometime after May.
Source: 3D Center
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53 Comments on AMD, NVIDIA GPU Pricing Approaches MSRP for the 7th Consecutive Month

#26
TheDeeGee
GerKNGPrices in Europe are really good since april.
That same card costs 1300 Euros here in the Netherlands... at like 8 different retailers, very good prices in Europe... : /
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#27
80251
To think, approaching MSRP is now a headline... :laugh:
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#28
Darmok N Jalad
Even second hand markets are still bad. A used RX 580 is $250-300. That was a card AMD could barely give away a few years ago. Now you get to pay double for something that has been ridden hard and put away wet.

Microcenter is a good place for a sanity check since they make you walk in for them. You can get an RX 6600 for about $400.
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#29
chodaboy19
If you check ebay the price for RTX 3080 founders edition is almost the same as the RTX 3080 Ti Founders Edition within $100 of each other, is that normal?
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#30
TheEndIsNear
The higher and mid range cards have come down quite a bit but the cards like the 6600 and 3050 are still ridiculous at 350-450 here.
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#31
Bwaze
Chrispy_If this graph considered only the original Ampere cards, it would paint a much less pleasant picture.

The reason we're approaching MSRP is because more and more of those original models (with sensible, albeit hard-to-swallow MSRPs) aren't on the market any more, and they've been replaced by newer refresh models like the Ti models and the 3080 12GB, all of which have scalper-level MSRPs.

So the actual price/performance situation hasn't really improved much at all, it's just that Nvidia are slowly but surely flooding the market with products that have scalping built right into the MSRP!
Totally agree.

And I also blame "tech journalists" like Ravenlord here of deliberately spreading the fake news. But I guess that's the price for being on the review list for the next generation of cards...
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#32
R-T-B
BwazeTotally agree.

And I also blame "tech journalists" like Ravenlord here of deliberately spreading the fake news. But I guess that's the price for being on the review list for the next generation of cards...
How is it fake news if it's literally what it says, approaching msrp?

Just because the msrp now factors in a bunch of other factors doesn't make that statement false or "fake news."
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#33
Bwaze
You know, the wider message, that these are "sane prices" and other nonsense we are being fed.
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#34
ir_cow
Just in time to dump all the stock as the next gen approaches later this year :)
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#35
Bwaze
You know the whole future is fucked when nobody batted an eye when for instance RTX 3080, a $700 card got an updated MSRP of $1250 - at that time it was selling for $2000, 3000, so it was only theoretical number, but it means now that it won't get lower (even if the cryptolunacy subsides for a while), and that next generation will be even more expensive. :-(
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#36
erocker
*
I don't understand this article at all. It certainly doesn't reflect the real world.
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#37
eidairaman1
The Exiled Airman
80251To think, approaching MSRP is now a headline... :laugh:
Boredom has settled in
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#38
InVasMani
ir_cowJust in time to dump all the stock as the next gen approaches later this year :)
This 100% that was my thoughts exactly they want to unload what's left of their scalped inventory before the new generation of cards arrive as the demand for the older generation of cards will evaporate quickly.
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#39
lexluthermiester
Raevenlordand still stand at 119% of MSRP.
When prices back below MSRP where they belong, we can get excited. Until then this news really isn't exciting. (No offense to you personally @Raevenlord )
CallandorWoThonestly not sure why anyone cares anymore, **** games. read a book once in awhile. **** the corporations. re-define your life and your hobbies and enjoy other mediums. don't give them a single ****ing penny over MSRP. ever.
While I don't completely agree with that entire statement, there is some merit to the "never pay more than MSRP" school of thought.
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#40
Chrispy_
etayoriusEven at MSRP both Vendors GPU's are still massively overpriced. They are asking anywhere from $250-350 for Low/Mid range GPU's. I remember being able to buy Medium/High range GPU'sfor $200-300 a few years ago. I got a GTX 970 for $260 in mid 2015. In 2016 i got a RX 480 for $230 and a GTX 1070 for $280 in late 2017. I haven't upgraded since because i still playing the same Games.

Now nVidia is asking $250 for the RTX 3050 which is the successor to the GTX 1050 ($110 USD) , while AMD is asking $200 for the RX 6500 which is basically the successor to RX560 ($100 USD). Ever since nVidia started asking more and more each year for the same range of GPU's, AMD also followed suit.

I feel like i should just stick to consoles, my last one was the N64 when i was like 14. I got a Swicht last December and i have to admit i been having a blast just like in the NES, SNES and N64 eras.
The mainstream sweet-spot has always been the x60 cards and their AMD equivalent. It lingered around $200 for almost a decade but most recently, the last cards to come out before the ETH mining madness changed everything were the RX480 and GTX 1060 at $230 and $250, respectively.

Even if you ignore the increased demand of ETH mining, the increased demand of COVID lockdown, and the supply chain disruption COVID caused, there are reasons the x60 cards are no longer that price.

Inflation alone makes 2016's $250 about $298, and (instigated by the world's least-favourite racist organge baboon) US-China trade war has increased tariffs from 3% to 22% in June 2019, effectively adding an additional 18% on top of inflation. $298 with an extra 18% is $353.

So your "$200" is now $350 even in a hypothetical world without ETH mining and COVID. No, these cards are not any more expensive, it's just that economics and politics have moved the buying power of the US dollar way down. Even if you're not from the US, it doesn't matter. Nvidia and AMD are US corporations so the rest of the world gets their pricing because they're the ones making the GPU.
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#41
Dr_b_
hard to justify Ampere.

-power hungry, hot

-launch didnt have enough VRAM on all of the cards except the 3090, and that card was a joke, even now 3070ti still has 8GB vram, when my many year old 1080ti has 11GB. what? I dont care if i ever use it or it "just works", why less vram and ask for more $?

-LHR, you want me to pay inflated prices for a card that is gimped in some way and selling me that as a feature that makes it more appealing how? Are you smoking something at nvidia HQ

Lastly, competition and next gen. Even if the new cards are somehow problematic or not immediately available, why would i spend so much $ now on an older gen card, these things are 2 years old now. Take 50% off the prices and maybe sure, for example, Strix 3080ti available at local microcenter for 1600 USD. Id pay 800 for it, because that is really all its worth at this point, and then id have to buy a new power supply and beef up cooling in my system. And the final point to all of this, if you wanted to kill PC gaming, bravo, you have done it, there goes your market, im not that committed to gaming to spend $1000+ on a piece of tech to enable that
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#42
Dr. Dro
Dr_b_hard to justify Ampere.

-power hungry, hot

-launch didnt have enough VRAM on all of the cards except the 3090, and that card was a joke, even now 3070ti still has 8GB vram, when my many year old 1080ti has 11GB. what? I dont care if i ever use it or it "just works", why less vram and ask for more $?

-LHR, you want me to pay inflated prices for a card that is gimped in some way and selling me that as a feature that makes it more appealing how? Are you smoking something at nvidia HQ

Lastly, competition and next gen. Even if the new cards are somehow problematic or not immediately available, why would i spend so much $ now on an older gen card, these things are 2 years old now. Take 50% off the prices and maybe sure, for example, Strix 3080ti available at local microcenter for 1600 USD. Id pay 800 for it, because that is really all its worth at this point, and then id have to buy a new power supply and beef up cooling in my system. And the final point to all of this, if you wanted to kill PC gaming, bravo, you have done it, there goes your market, im not that committed to gaming to spend $1000+ on a piece of tech to enable that
There is more than strength or pretty graphics to the current generation GPUs. Not only the bespoke joke card is significantly faster and far more efficient, but your GTX 1080 Ti is a rapidly aging six year old GPU (bear in mind 1080 Ti is a further cutdown, 2017 reheat of the 2016 Titan X Pascal with a narrower memory bus, thus the 11 GB instead of 12 and faster out of box clock speeds - it is basically the lowest end cut of GP102) lacking virtually all modern technologies and API support.

If you are still happy with yours, that is your prerogative, it remains a solid performer for DirectX 11 games in general, but time is ruthless. The 3080 10GB is about twice as fast as your 1080 Ti, the 3090 is about 2.2x faster + they can use DLSS to further boost performance, enabling experiences that your GPU cannot even dream of, while using less resources than yours would need. Budget gamers with an RX 6600 nonXT are getting the same performance you do at games at a quarter of the power.
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#43
freeagent
Dr_b_hard to justify Ampere.

-power hungry, hot
It is.. but if you need/want that is the price to pay for now. Don't forget about inflation, our money isn't what it used to be.

As for being power hungry.. a little, but its not much different than running something like an overclocked GTX 580.. at least when it comes to my 3070 Ti..
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#44
Minus Infinity
With Lovelace and RDNA3 just around the corner are people really going to worry about these cards? Honestly unless I could get a 6800XT or 3080 second hand at a substantial discount I wouldn't even bother. This gen will see 2x the performance so even a 4060 Ti with kill a 3080, 7700XT will beat out a 6900XT etc.
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#45
cyneater
cough bull dust in Australia its way over retail...

Almost like Nvidia is paying tech sites to say this so they get more advertising
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#46
Luminescent
From the number of posts to this news it seems very few people care.
I guess 2 years of no stock had people move to consoles and other forms of entertainment, i wonder how long can they pay employees from that crypto money.
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#47
Dr_b_
Dr. DroThere is more than strength or pretty graphics to the current generation GPUs. Not only the bespoke joke card is significantly faster and far more efficient, but your GTX 1080 Ti is a rapidly aging six year old GPU (bear in mind 1080 Ti is a further cutdown, 2017 reheat of the 2016 Titan X Pascal with a narrower memory bus, thus the 11 GB instead of 12 and faster out of box clock speeds - it is basically the lowest end cut of GP102) lacking virtually all modern technologies and API support.

If you are still happy with yours, that is your prerogative, it remains a solid performer for DirectX 11 games in general, but time is ruthless. The 3080 10GB is about twice as fast as your 1080 Ti, the 3090 is about 2.2x faster + they can use DLSS to further boost performance, enabling experiences that your GPU cannot even dream of, while using less resources than yours would need. Budget gamers with an RX 6600 nonXT are getting the same performance you do at games at a quarter of the power.
oh my so much to unpack here

"There is more than strength or pretty graphics to the current generation GPUs." --what does this even mean, who buys a GPU for something other than pretty graphics besides miners, did you mean mining, i've never associated the word strength with a GPU, are you trying to break one in half?

"GTX 1080 Ti is a rapidly aging six year old GPU" --one could argue that Ampere is a rapidly aging 2 year old GPU, and aging at the same rate since time is a constant and equivalent in this same frame of reference on earth.

"lacking virtually all modern technologies and API support" -- you mean like the 1080ti only has a VGA connector on it and it doesn't have SLI, CUDA, 3D Vision, PhysX, NVIDIA G-SYNC™, Virtual Reality, DirectX 12, Ansel..which it does, do you know what an API is, did MS release DX13 and not tell anyone?

"enabling experiences that your GPU cannot even dream of...while using less resources than yours would need" --- what, you mean like playing games for half the cost whilst using less Watts? My 1080ti only dreams of using 600Watts like a 3090ti.

"If you are still happy with yours, that is your prerogative" --OK, thanks

"Budget gamers with an RX 6600 nonXT are getting the same performance you do at games at a quarter of the power" --- no, they're really not. gpu.userbenchmark.com/Compare/Nvidia-GTX-1080-Ti-vs-AMD-RX-6600/3918vs4128

But even with inflation, paying more for less RAM, a feature locked card with LHR, its still too expensive at these prices, they are a joke.
You sound like Avram Piltch... "When you die and your whole life flashes before your eyes, how much of it do you want to not have ray tracing? Just buy it!"
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#48
ZoneDymo
Too bad more then enough people support these price hikes, no clue why they all think its worth it but here we are
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#49
80251
When the duopoly comes out with their next gen GPU's will the present gen be available at MSRP then?
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#50
Easo
80251When the duopoly comes out with their next gen GPU's will the present gen be available at MSRP then?
What do you think...? :)
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