This is just the start. Demand for $1k graphics card will totally evaporate in a bad economic environment.

Same as for other big ticket non essentials, cars, new kitchens, furniture etc.

First you get the boom and this case it was a mega boom driven by free $ cheques and then you get the mega bust.

ToTTenTranzI wonder if AMD managed to sell enough 7900XT cards at the higher price to justify all the bad press and public perception they got back in November.

Here's a clue
AMD get bad press for everything they do, regardless. Shills are still a thing. Here you guys are bitchin' at AMD for current gpu prices but it is Nvidia who is the market leader and sets the standards. You are paying for Jenzens AI domination, that's why consumer gpu prices have doubled.

This is more nuanced than the title suggests. The fact of the matter is that As Rock is the newest GPU seller on the Western Market. As such they always price their cards lower than the rest of the stack. In Canada the prices have not changed since launch.

www.newegg.ca/p/pl?d=7900XTX

Even the 7900XT is not changing in price

www.newegg.ca/p/pl?d=7900XT

That card in particular is the cheapest 7900XT you can buy. When you see a Strix or other "high end" card for those prices then I will be convinced.

kapone32This is more nuanced than the title suggests. The fact of the matter is that As Rock is the newest GPU seller on the Western Market. As such they always price their cards lower than the rest of the stack. In Canada the prices have not changed since launch.

www.newegg.ca/p/pl?d=7900XTX

Even the 7900XT is not changing in price

www.newegg.ca/p/pl?d=7900XT

That card in particular is the cheapest 7900XT you can buy. When you see a Strix or other "high end" card for those prices then I will be convinced.

Canada is an outlier. The 4070Ti is the same price there too.

RedwoodzHere's a clue
AMD get bad press for everything they do, regardless. Shills are still a thing. Here you guys are bitchin' at AMD for current gpu prices but it is Nvidia who is the market leader and sets the standards. You are paying for Jenzens AI domination, that's why consumer gpu prices have doubled.

AMD gets bad press for consistent screwing up, often in very obvious ways like totally ignoring consumer feedback VS intel and nvidia who openly acknowledge issues when they are reported.

And guess what? $500 flagship GPUs are not coming back. Go look at nvidia's gross margins. Yes, they did go up during lockdowns, but nowhere near to the extent GPU prices did. Much of that money went back into the supply chain to companies like TSMC. Short of a major economic catastrophe (that's always just 6 months out) those prices are here to stay.

ratirtYou can say that about NV's DLSS as well if you look closer. DLSS 3 only for ADA cards. FSR is for every card no exceptions.
FSR has some things to fix but the quality is not bad whatsoever. So you know. Pros and cons.

True but with FG of DLSS 3.0, it makes more sense to go with the RTX4070Ti, if AMD can get a competitive answer to DLSS 3.0, it will balance things out. :)

Legacy-ZATrue but with FG of DLSS 3.0, it makes more sense to go with the RTX4070Ti, if AMD can get a competitive answer to DLSS 3.0, it will balance things out. :)

Not really since DLSS 3.0 has it's flaws also, you dont know if this feature will be supported by next gen cards or maybe there will be another DLSS proprietary version for new cards which will render DLSS 3.0 obsolete. I'm skeptical but maybe that is just me. The other thing is, NV is making all those DLSS's version like they are not sure what they actually want to achieve. What if in 2 years new cards come out and DLSS 3 will be left behind and developers will focus on another DLSS 4 for instance which will be proprietary for next gen cards. A little uncertainty.

FSR is not bad and is evolving. Also you dont need to use 4070Ti you can use older cards and get away from higher prices of current cards.

Legacy-ZATrue but with FG of DLSS 3.0, it makes more sense to go with the RTX4070Ti, if AMD can get a competitive answer to DLSS 3.0, it will balance things out. :)

As an Nvidia GPU user currently, I find limited use case for FG. There are plenty of reviews out there on this technology, and most of them seems to conclude that to get the best experience, your GPU really need to be able to deliver about to 60 FPS with just normal DLSS upscaling. Failing which, visual artifact will become more obvious, and latency may creep higher. So if you are hoping that FG can help you make a game that is struggling with your GPU, into something playable and with smooth experience, then you will may not find what you are looking for even though the FPS number appears higher due to the generated frames. Latency is not something you can mask even with Reflex enabled, when FPS is too low. So likewise, I am not thrilled about this FG technology that AMD will introduce soon. And really, between FSR and DLSS, real gamers are not going to pixel peep or deliberately try and find low texture graphics each time they start a game. You will only see “glaring” difference in reviews where image is bumped up a lot in size to pixel peep. If it is very obvious, then it will clearly be an optimization issue because its been proven in many games that while FSR 2.0 produces less desirable image quality than DLSS, it is not that far off.

Between the 2, if the price is the same, AMD offers more hardware and raterization performance over the RTX 4070 TI that is badly gimped by the 192bit bus, and low amount of cache. This also affects its RT performance, which I believe favours higher memory bandwidth. Speaking of RT, recent game releases really pushed GPUs hard, and I feel that the RTX 4070 Ti will struggle even at 1440p with RT enabled. So depending on the game, if you disable RT or keep it at low settings, then I feel it is better to get one with just strong rasterization performance.

In addition, it is clear that AMD GPUs are less CPU bound, and they generally perform better at lower resolution with a weaker CPU. And a double whammy to Nvidia, the RX 7900 XT is also generally faster at 4K, because the hardware is less limiting than the RTX 4070 TI.

fevgatosAnd a lot less rt performance, a lot more power consumption, lacks dlss and lacks FG.

RT is just a novelty for now
We need a couple of years to have a card which can carry a game lit only with RT
And don't get me wrong, RT-RT (Real time ray tracing) is the future of photorealistic animations for games on the long run.
For now, it's just a selling point on the box art.

AMD made a huge mistake naming this card the 7900XT because the optics look really bad for Team Red. The title alone made my pause "7900XT in direct clash with 4070TI"... The average person will look and see AMD's 900 series vs Nvidia's 70s series and be like damn AMD sucks if that is all the performance they can provide.

Bruno_Othe Radeon is objectively superior.

This is absolutely not true. Believe me, I am not a fan of Nvidia and they're even more greedy than AMD (which itself has gone completely off the rails in the last year or two), but the AMD GPU is not "objectively" superior. In fact in a lot of cases it's worse. Namely, most titles are better optimized for Nvidia. This is especially the case when you get into modded games, Minecraft in particular. AMD and Nvidia GPUs that are roughly equivalent in mainstream games will have 20, 30, 40%+ differences in FPS when dealing with shaders.

Besides that, if you do any kind of creative work, an Nvidia GPU is going to be objectively better. Period. There's no arguing that point. Nvidia GPUs are the industry standard, everywhere, always. Video or photo editing, CAD work, any of it. Nvidia wins, period.

Several years ago, AMD was a good contender because they offered highly competitive prices. You didn't get as strong of a product, but you'd pay significantly less so it worked out. Now? Not even close. They exactly match the prices of Nvidia and deliver a slightly worse product. AMD's CPUs are starting to go the same way when compared to Intel's. They used to be an excellent value proposition. Now? It's a toss up.

I will wait for it to reach $749..or lower
At that point it barely reaches the same Price/Performance ratio of my current Rx6800

ZoneDymogreat, so still about 2 - 300 too much, like all gpu's out atm

How so? The 7900XT is the 6800XT replacement despite what AMD has called it. The 6800XT was $699 with 16GB. We have newer more expensive node, and more memory and higher bus-width. No way prices weren't going to rise. $799 though should have been the price at release. If you believe it's a 6900XT replacement then it's pricing looks even better. But $899 for the 7900XT is not as delusional the 4070Ti for $799 which needs a $150 price cut.

TheinsanegamerNAMD gets bad press for consistent screwing up, often in very obvious ways like totally ignoring consumer feedback VS intel and nvidia who openly acknowledge issues when they are reported.

And guess what? $500 flagship GPUs are not coming back. Go look at nvidia's gross margins. Yes, they did go up during lockdowns, but nowhere near to the extent GPU prices did. Much of that money went back into the supply chain to companies like TSMC. Short of a major economic catastrophe (that's always just 6 months out) those prices are here to stay.

What's the MSRP for the latest 80 series class cards? $699 and now $1,200. How can you defend that price hike??? Ridiculous. And don't get started on the actual prices...

Minus InfinityHow so? The 7900XT is the 6800XT replacement despite what AMD has called it. The 6800XT was $699 with 16GB. We have newer more expensive node, and more memory and higher bus-width. No way prices weren't going to rise. $799 though should have been the price at release. If you believe it's a 6900XT replacement then it's pricing looks even better. But $899 for the 7900XT is not as delusional the 4070Ti for $799 which needs a $150 price cut.

If there had always been a price hike whenever we got a new node, higher bus width, etc., then we would be paying millions for a graphics card by now. Being newer doesn't justify an increased price.

Minus InfinityHow so? The 7900XT is the 6800XT replacement despite what AMD has called it. The 6800XT was $699 with 16GB. We have newer more expensive node, and more memory and higher bus-width. No way prices weren't going to rise. $799 though should have been the price at release. If you believe it's a 6900XT replacement then it's pricing looks even better. But $899 for the 7900XT is not as delusional the 4070Ti for $799 which needs a $150 price cut.

AusWolfIf there had always been a price hike whenever we got a new node, higher bus width, etc., then we would be paying millions for a graphics card by now. Being newer doesn't justify an increased price.

Agreed with AusWolf. Plus, the 6800XT launched at an MSRP of $649, not $699.

As expected its always nice to see AMD slashing prices! Only had they launched the 7900 XT for £800 from the start i might have bought one in protest of the 4080's rediculous £1200 asking price. Too much time passed, the excitement has withered away so i'm sticking with my current 2080 TI.

Another thing keeping me away from AMD cards is my "dedicated Gsync panel" or is this less of a concern nowadays? Either way, not planning on upgrading until next gen

great, call me when it gets to 500.

TheinsanegamerNAMD gets bad press for consistent screwing up, often in very obvious ways like totally ignoring consumer feedback VS intel and nvidia who openly acknowledge issues when they are reported.

And guess what? $500 flagship GPUs are not coming back. Go look at nvidia's gross margins. Yes, they did go up during lockdowns, but nowhere near to the extent GPU prices did. Much of that money went back into the supply chain to companies like TSMC. Short of a major economic catastrophe (that's always just 6 months out) those prices are here to stay.

guess what, lots of us won't be buying new gpus. My budget is 500 - that's all I'm willing to spend on a gpu. I bought a powercolor 6900xt for 526 in december 2022. I'm not above buying last gen if it meets my price/perfomance target. Both nvidia and amd can stuff those 1000 and 2000$ cards right where the sun don't shine.

kanecvrgreat, call me when it gets to 500.


guess what, lots of us won't be buying new gpus. My budget is 500 - that's all I'm willing to spend on a gpu. I bought a powercolor 6900xt for 526 in december 2022. I'm not above buying last gen if it meets my price/perfomance target. Both nvidia and amd can stuff those 1000 and 2000$ cards right where the sun don't shine.

Agreed. "Prices are gonna stay" is not a valid argument to buy something you can't, or don't want to afford anymore, especially in the current economic situation. I'm not the one to help poor AMD/Intel/Nvidia just because TMSC wants to finance building a new fab, or for any other reason. Besides, even lower-mid range GPUs do the job perfectly if one tames their expectations a bit.

AusWolfAwesome news, but I wonder where the actually affordable RDNA 3 cards are. AMD seems to be pulling an Nvidia by running the 7900 series and RDNA 2 in tandem.

They have too many 6000 cards in stock to worry about lower end 7000.

Guwapo77AMD made a huge mistake naming this card the 7900XT because the optics look really bad for Team Red. The title alone made my pause "7900XT in direct clash with 4070TI"... The average person will look and see AMD's 900 series vs Nvidia's 70s series and be like damn AMD sucks if that is all the performance they can provide.

The optics are irrelevant. Your hypothetical average person will buy the highest-numbered Nvidia card they can afford and go on with their lives not even caring if AMD even exists.

80-watt HamsterThe optics are irrelevant. Your hypothetical average person will buy the highest-numbered Nvidia card they can afford and go on with their lives not even caring if AMD even exists.

If I see this as an issue, I can't be the only one. It looks bad IMHO.

While this card at $800 is technically a better value than both the 4070 Ti and 4080, it's still $200 more than it should be. Even if I were in the market for a new card, I wouldn't buy it at this price, I'd be looking at the RX 6000-series.

ZoneDymogreat, so still about 2 - 300 too much, like all gpu's out atm

That's a fact, no doubt.

kanecvrgreat, call me when it gets to 500.


guess what, lots of us won't be buying new gpus. My budget is 500 - that's all I'm willing to spend on a gpu. I bought a powercolor 6900xt for 526 in december 2022. I'm not above buying last gen if it meets my price/perfomance target. Both nvidia and amd can stuff those 1000 and 2000$ cards right where the sun don't shine.

Your 6900XT is just fine for every Game right now.

mb194dcThis is just the start. Demand for $1k graphics card will totally evaporate in a bad economic environment.

Same as for other big ticket non essentials, cars, new kitchens, furniture etc.

First you get the boom and this case it was a mega boom driven by free $ cheques and then you get the mega bust.

I don't believe that the "free cheques" had anything to do with it. The demand for uber-expensive video cards arose because of the silicon shortage that was exacerbated by the Ethereum boom. People had no choice because of what was going on. Make no mistake, people have been overpaying for video cards for well over a decade. How do you think nVidia got so rich?

Space Lynxeh, newegg... no thanks. better off spending $20 more and buying buying the MERC variant shipped and sold by amazon. gamersnexus made it very clear, newegg isn't worth the hassle if something goes wrong.

Yeah but Amazon engages in slave labour and that's an order of magnitude worse. I refuse to support that company because sooner or later, we'll all be forced to work like robots without so much as a piss-break. No thank-you, Jeff Bezos can suck it and I'll take my chances with Newegg.

Besides, after the Gamers Nexus exposé, I'm pretty sure that Newegg cleaned up their act.

ToTTenTranzI wonder if AMD managed to sell enough 7900XT cards at the higher price to justify all the bad press and public perception they got back in November.

I honestly don't believe that they care anymore and I don't really blame them. If you had a history of offering much better prices on video cards and the ignorant masses just bought nVidia regardless of price.

How long would it be before you decided that it wasn't worth offering ungrateful consumers better prices if they weren't going to buy your card anyway? To their credit, AMD lasted a lot longer than I would have. Their "bad press" changes nothing.