Thursday, March 30th 2023
NVIDIA GeForce RTX 4070 Priced at $600
NVIDIA has reportedly set the retail MSRP of its upcoming GeForce RTX 4070 "Ada" graphics card at USD $600. This would put its starting price at anywhere between $170-200 cheaper than the RTX 4070 Ti. We know from reports of different review NDAs for "MSRP" and "non-MSRP" RTX 4070 custom-design graphics cards, that there is an emphasis from NVIDIA's side to ensure that every board partner has cards to sell at MSRP (this $600 price). The rather large price-gap between the RTX 4070 and RTX 4070 Ti should carve out room for premium custom-design RTX 4070 cards without treading too close to the cheapest RTX 4070 Ti.
The GeForce RTX 4070 is reportedly based on the same AD104 silicon as the RTX 4070 Ti, albeit heavily cut down, with just 46 out of 60 streaming multiprocessors being enabled, which work out to just 5,888 CUDA cores, compared to the 7,680 present on the silicon. Other specs include 46 RT cores, 184 Tensor cores, 184 TMUs, and possibly 64 ROPs. The memory sub-system is unchanged from the Ti, you reportedly get 12 GB of 21 Gbps GDDR6X memory across a 192-bit wide memory interface, with 504 GB/s of memory bandwidth on tap. NVIDIA is planning to launch the RTX 4070 in mid-April.
Source:
VideoCardz
The GeForce RTX 4070 is reportedly based on the same AD104 silicon as the RTX 4070 Ti, albeit heavily cut down, with just 46 out of 60 streaming multiprocessors being enabled, which work out to just 5,888 CUDA cores, compared to the 7,680 present on the silicon. Other specs include 46 RT cores, 184 Tensor cores, 184 TMUs, and possibly 64 ROPs. The memory sub-system is unchanged from the Ti, you reportedly get 12 GB of 21 Gbps GDDR6X memory across a 192-bit wide memory interface, with 504 GB/s of memory bandwidth on tap. NVIDIA is planning to launch the RTX 4070 in mid-April.
101 Comments on NVIDIA GeForce RTX 4070 Priced at $600
I truly hope that their pricing will backfire on Ngreedia.I upgraded from 1080 Ti to 6700 XT last year only because optimization for 10 series isn't much a thing anymore. These days even 3060 beats the old beast.
Even in 2016 people cried about the 1070/1080 pricing due to the fact that the MSRPs were fake and nvidia asked about 100 usd more for the FE models so really it's been since 2014 almost a decade ago with the gimped 970 that we got a decent price by gamers standard for a 70 tier product. I still remember people complaining about it as well though I found it pretty decent but it had no legs due to the vram.
Don't get me wrong pricing sucks but people need to stop living in 2014 we are never going back to that regardless of how poorly ada/rdna3 sells.
Everyone is starting to sound like grumpy old men "In my day pc gaming was much cheaper!!!" lol
Now we have a mid-class chip in the 70 tier with a 192-bit bus and it's still hella expensive.
How many generations are pascal owners who will not buy a radeon card going wait at this point 2070 bad, 3070 bad, 4070 bad lol .. At this point they're going to be waiting almost a decade and end up with a 5060 for 500 usd. :laugh:
It's just the ugly truth that even if those older cards still have raw horsepower, they aren't getting any driver optimization anymore.
I'm also expanding my vintage computer collection. With the money I didn't spend on current gen hardware (like I used to do 5-6 years ago) I can afford a surprising amount of other hobbies.
What happened was the SLI on a stick cards just stopped being made and were replaced with the Titan GPUs / 3090 / 4090.
I still think the 4070 Ti should be using a cut down version of the AD103 die that the 4080 uses. a 256bit 16GB 4070Ti with reduced clocks and shaders may be a reasonable $800 product but the 4070Ti as it exists should really just be the vanilla 4070.
Look at nvidia's margins. A few % higher then 2014 for all their price hikes.
If you know a cheaper way to make these, please let nvidia know. The bloated inventory is evident enough, nvidia would LOVE to lower production price to get sales up without compromising margins.
That's perfect way to shit on all those gamers that have upgraded only every second generation - they were the vast majority.
I'm not saying there should be no progress, as some are defending Nvidia - but new functions usually came with new hardware, not driver limitation who gets it and who doesn't.
Let alone now that even the sliced cheese is 60% more expensive than 2 years ago.
I don't like it but it's a joke for us to expect the x80 class gpu to always be priced under 699$/649£ (and the rest of the lineup accordingly) for eternity.
Also, the 40 series didn't come to replace the 30s, exactly. They came to extend the lineup until the 30s stock is gone.
I don't like nVidias policy but that's what they did.
The problem is that we have nvidias practices (and prices) and AMDs following price fixing, no matter what product they release.
If AMD released the 7900XT at 599/649 and XTX at 749, we would happily vote with our wallet.
As someone that owned several AMD gpu's in the past i know why that is.
I'm sure they run the numbers on what would happen if they tried to offer their cards for much less than the competition, and tried to gain larger market share - they'd risk ordering tons of cards, only for Nvidia to respond with lower prices - and with high margins they are capable of doing this. The result would be the same lower market share, only this time they'd have lots of unsold stock they'd have to sell even cheaper.
So yes, I think they chose this market position (or rather they are forced, with these products) - it offers the same revenue as price war, with higher safety. And with Intel pushing their cards to OEM it will look ridiculous that they could gain the same market share in one relatively failed generation as AMD with generations of cards that competed well against Nvidia...
R&D is expensive, overhead cost, you have to sell in quantity or price to make up for it, they are doing neither. But i do agree they have nowhere to go in a price war, they had to go insanely low to beat Nvidia, probably sell at a loss. They had to increase the difference in price for me to go back to AMD, with these differences i don't even care about them, it seems like the majority of people.
I think at this point Nvidia couldn't care less about AMD, they put their prices wherever they want and their cards still sell, what, like 6/1 to AMD? it really doesn't matter to them, people prefer their cards even with higher prices.