Thursday, March 30th 2023

NVIDIA GeForce RTX 4070 Priced at $600

NVIDIA has reportedly set the retail MSRP of its upcoming GeForce RTX 4070 "Ada" graphics card at USD $600. This would put its starting price at anywhere between $170-200 cheaper than the RTX 4070 Ti. We know from reports of different review NDAs for "MSRP" and "non-MSRP" RTX 4070 custom-design graphics cards, that there is an emphasis from NVIDIA's side to ensure that every board partner has cards to sell at MSRP (this $600 price). The rather large price-gap between the RTX 4070 and RTX 4070 Ti should carve out room for premium custom-design RTX 4070 cards without treading too close to the cheapest RTX 4070 Ti.

The GeForce RTX 4070 is reportedly based on the same AD104 silicon as the RTX 4070 Ti, albeit heavily cut down, with just 46 out of 60 streaming multiprocessors being enabled, which work out to just 5,888 CUDA cores, compared to the 7,680 present on the silicon. Other specs include 46 RT cores, 184 Tensor cores, 184 TMUs, and possibly 64 ROPs. The memory sub-system is unchanged from the Ti, you reportedly get 12 GB of 21 Gbps GDDR6X memory across a 192-bit wide memory interface, with 504 GB/s of memory bandwidth on tap. NVIDIA is planning to launch the RTX 4070 in mid-April.
Source: VideoCardz
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101 Comments on NVIDIA GeForce RTX 4070 Priced at $600

#76
tvshacker
rainzorThere were some mentions about 16GB 4060ti, i could see that costing $500 if it's real at all.
  1. where have you seen a 16GB 4060ti mentioned? Genuinely curious.
  2. I can currently find a new RX6800 (non XT) on sale for 520€. What are the odds that the 4060/4060Ti will be faster in raster/raw gaming performance (not counting DLSS3).
Posted on Reply
#77
Bwaze
Bomby569a couple of things: they did ordered tons of cards, there are still 6*** gens cards everywhere for sale, they had to keep them in the warehouse. They did engaged in price war, it just happens to make no difference. Should they go even lower? it seems they should and need to, but can they? idk. It's clear they needed to if they want to gain market share, it's clear they can only compete on price, not on the gpu itself.
R&D is expensive, overhead cost, you have to sell in quantity or price to make up for it, they are doing neither. But i do agree they have nowhere to go in a price war, they had to go insanely low to beat Nvidia, probably sell at a loss.
Right now 2/3 of AMDs gaming revenue is APUs for consoles. And this revenue didn't go down as much as Nvidia's last year. So they are not in a terrible place. It will go down just because consoles are now in their last part of life cycle, but I'm sure Nvidia isn't competing for the next generation.

Intel might, though - at least for Microsoft Xbox!
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#78
Bomby569
BwazeRight now 2/3 of AMDs gaming revenue is APUs for consoles. And this revenue didn't go down as much as Nvidia's last year. So they are not in a terrible place. It will go down just because consoles are now in their last part of life cycle, but I'm sure Nvidia isn't competing for the next generation.

Intel might, though - at least for Microsoft Xbox!
sure, you're right, if we take console apu's into account they are ok. I was just talking about consumer gpu's.

Intel MS alliance, idk! But one thing i think helps Intel there, there is no driver issue, like with the PC's. MS takes care of that.
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#79
Vayra86
TheinsanegamerNI'm still honestly flabergasted that people are shocked that in a world gripping with hyperinflation, where the money supply increased by over 50% in less then a year, that their luxury GPUs are more expensive then they used to be.

Look at nvidia's margins. A few % higher then 2014 for all their price hikes.

If you know a cheaper way to make these, please let nvidia know. The bloated inventory is evident enough, nvidia would LOVE to lower production price to get sales up without compromising margins.
Cheaper way? How about not taking 50-60% margins? 'Compromising'... lol. What is compromised here, exactly? I believe everyone in semiconductors can eat a good meal lately.

It all comes down to unlimited greed. Note that consumers are much the same, except they're on the receiving end with far fewer options to make changes.

In the end this is about how much Nvidia cares about its primary market, mid-to-long term.
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#80
Bwaze
Vayra86In the end this is about how much Nvidia cares about its primary market, mid-to-long term.
Gaming is not Nvidia's primary market, not by a long shot:

2022 fourth-quarter revenue for Data center was $3.62 billion.

2022 fourth-quarter revenue for Gaming was $1.83 billion.

Combine this with all the hype and potential that Nvidia places in AI - which can utilize gaming cards, just as cryptomining did, and you can rest assured that gaming, although they are by far the main producer in the world, is all of a sudden in a third, not a second place. Just as it was during crypto high. And AI hasn't even started properly yet.

With all the excitement I'm predicting Nvidia will rename it's Gaming sector, and gaming cards, so it will better reflect that it can be used for home and small business AI acceleration. And prices will respond accordingly, Nvidia predicts tens of thousands of cards needed for AI.
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#81
rainzor
tvshacker
  1. where have you seen a 16GB 4060ti mentioned? Genuinely curious.
  2. I can currently find a new RX6800 (non XT) on sale for 520€. What are the odds that the 4060/4060Ti will be faster in raster/raw gaming performance (not counting DLSS3).
1. Known leaker Kimi mentioned it on twitter, but as of yet he hasn't confirmed its existence.
2. None. 4060ti is expected to reach 3070/ti performance level. If you don't care about nvidia's features or higher power usage just get the rx6800. Or wait month or two when things will be clearer
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#82
tvshacker
rainzor1. Known leaker Kimi mentioned it on twitter, but as of yet he hasn't confirmed its existence.
2. None. 4060ti is expected to reach 3070/ti performance level. If you don't care about nvidia's features or higher power usage just get the rx6800. Or wait month or two when things will be clearer
G-sync matters to me. I'm still not sure (how) I can get a stutter free setup with my monitor (g-sync only) and a Radeon card.
I'm not in a rush, 520€ is a bit out of my budget and I need time to convince myself to spend more than planned. Also I find the lack of news regarding 7600/7700 lineup a bit disturbing.
Posted on Reply
#83
Legacy-ZA
TheinsanegamerNnvidia would LOVE to lower production price to get sales up without compromising margins.
Yes, but in the end, the customer will never see that savings, so, uh, nice try. :roll:
Posted on Reply
#84
bug
Legacy-ZAYes, but in the end, the customer will never see that savings, so, uh, nice try. :roll:
I think they would. Did you see the numbers? Nvidia's revenue from GPUs is taking a dip, clearly people aren't buying as much as they used to.
Posted on Reply
#85
BoboOOZ
bugI think they would. Did you see the numbers? Nvidia's revenue from GPUs is taking a dip, clearly people aren't buying as much as they used to.
Who knows, lately they really seem to be playing a game of chicken with the gamers. And Nvidia historically avoids cutting prices, they prefer coming out with new SKU at a different price/performance ratios.
Posted on Reply
#86
Bwaze
bugI think they would. Did you see the numbers? Nvidia's revenue from GPUs is taking a dip, clearly people aren't buying as much as they used to.
All this happened before, it's creepy how it's playing exactly the same as cryptoboom during Pascal cards, then collapse, then release of Turing - RTX 2080 with no price / performance increase. The selling point should be DLSS and raytracing, but with only a couple of games released and even those had problems with image quality and performance, people weren't lining up. But Nvidia didn't lower their prices and maintained high prices throug whole Turing generation.

Then they announced Ampere with suprisingly good prices, RTX 3080 for $699! But then crypto happened again before almost anyone could buy a card...

So as we can learn from the past, Nvidia can be stubborn and remain in a position where the sales are low for years. And gaming is less and less important for them. It used to be much more than 50%, now it's less than 30%, and with coming AI requirements...
Posted on Reply
#87
bug
BoboOOZWho knows, lately they really seem to be playing a game of chicken with the gamers. And Nvidia historically avoids cutting prices, they prefer coming out with new SKU at a different price/performance ratios.
Everybody in their right mind avoid cutting prices, if they can. I just hope the declining sales are enough to push them to do just that.
Posted on Reply
#88
BoboOOZ
BwazeAll this happened before, it's creepy how it's playing exactly the same as cryptoboom during Pascal cards, then collapse, then release of Turing - RTX 2080 with no price / performance increase. The selling point should be DLSS and raytracing, but with only a couple of games released and even those had problems with image quality and performance, people weren't lining up. But Nvidia didn't lower their prices and maintained high prices throug whole Turing generation.

Then they announced Ampere with suprisingly good prices, RTX 3080 for $699! But then crypto happened again before almost anyone could buy a card...

So as we can learn from the past, Nvidia can be stubborn and remain in a position where the sales are low for years. And gaming is less and less important for them. It used to be much more than 50%, now it's less than 30%, and with coming AI requirements...
Well the only difference with the Ampere situation is that AMD is much more competitive, excepting on the highest end. But on the other hand, they are indeed trying to diversify a lot by selling to professionals.
bugEverybody in their right mind avoid cutting prices, if they can. I just hope the declining sales are enough to push them to do just that.
Well, I'm really curious who wins the game, I'll be sitting on my 6900XT and waiting for the next generation. But I can see no sign that they're budging for now.
Posted on Reply
#89
bug
BoboOOZWell, I'm really curious who wins the game, I'll be sitting on my 6900XT and waiting for the next generation. But I can see no sign that they're budging for now.
As my sig will tell you, I'm still sitting on my 1060 :D
Luckily for me, I don't really game anymore. But I still have stuff enqueued.
Posted on Reply
#90
Colddecked
N3utroIt was rumored price. If you read the comments back then, i literally said "the rumors are wrong" because it was obvious nvidia wouldn't sell a 20% less performance card for only 5% of the price less.


You shouldnt hug it for too long. vs dlss3 your 3080 will be left far behind even vs the 4060 ti, and since evga stopped business their promess of honoring warranty wont probably hold forever. your card will loose value very quickly in a short time after 4070 and 4060 ti will be released. Also gpu market wont collapse, you need to get back to reality.
The 4060ti will need dlss3 to be at parity or slight advantage compared to the 3080. Plus it'll increase latency. I like to play competitive multiplayer games, so i'm not missing dlss3. I'm not worried about EVGA not honoring their warranty, they have always done right by me since my 980ti. The PC hardware market / gpu are down from last year, if things keep going down and cards not selling, prices will crash or next gen cards will be priced accordingly (like the 20 to 30 series adjustment). And I got the 3080 for 520, I'm not worried about its value dropping. It's the fastest GPU i've ever owned, i'm quite happy with its performance and should be for at least two years where I see most of my gaming time being devoted to diablo iv, not exactly super demanding.
Posted on Reply
#91
JimmyDoogs
The 4070 ti was supposed to launch at 900 but Nvidia saw the backlash and dropped the MSRP to 800 (As well as also changing the name lol). So you guys are helping change NVIDIA. As much as NVIDIA tries to set the bar, the community does influence things as well.
Posted on Reply
#92
BoboOOZ
JimmyDoogsThe 4070 ti was supposed to launch at 900 but Nvidia saw the backlash and dropped the MSRP to 800 (As well as also changing the name lol). So you guys are helping change NVIDIA. As much as NVIDIA tries to set the bar, the community does influence things as well.
The problem is that they only seem to change the prices from completely bonkers to just slightly crazy, everything is still way too expensive.
Posted on Reply
#93
bug
BoboOOZThe problem is that they only seem to change the prices from completely bonkers to just slightly crazy, everything is still way too expensive.
They didn't get to the current price levels overnight, they won't back down overnight. That much is expected. Also expected is that they'll stop adjusting prices once they see enough sales.
Posted on Reply
#94
JimmyDoogs
I know NVIDIA is greedy but isn't COVID and crypto more to blame then NVIDIA or AMDs greed?
Posted on Reply
#95
BoboOOZ
JimmyDoogsI know NVIDIA is greedy but isn't COVID and crypto more to blame then NVIDIA or AMDs greed?
Not really, Nvidia just wants much higher margins than in the past, they brag about it at every investor conference. COVID and crypto have been gone for a while now.
Posted on Reply
#96
N3utro
Colddeckedif things keep going down and cards not selling
you're living in a dream world, neo
Posted on Reply
#97
kanecvr
Bomby569As someone that owned several AMD gpu's in the past i know why that is.
Well do enlighten us please, as I've also owned several AMD GPUs in the past as well (2900XT, HD 3850 crossfire, HD 4870 crossfire, HD 7950, 280x and now 6900xt) and was very happy with them. Not to mention back in the day I used to game a lot. All day if I could afford to. Sometimes all night as well. All my AMD cards were well priced (except for the 6900xt witch costs me 2x what it's worth) and performed as expected.

I also had great nvidia cards - believe it or not the TNT2 M64 was a great GPU. Cheap as chips and performed very very well for its price. The FX 5700XT is another nvidia card I fondly remember - again it was cheap and allowed me to play anything I wanted to without breaking the bank. A card that a high-school student could afford to buy with part-time job money. Then there was the 6600GT, the 7950GT, the amazing 8800GTX, the GTX 970, hell even my GTX 1080 was great despite being the generation that began these price hikes.... I still have it in my garage PC. The only nvidia card I was unhappy with was my GTX 480. Back then I was in full "must have top of the line hardware" mode and bought two of those. They died within 2 months of each other, and I sold the replacements I got from RMA. Now I'm unhappy with nvidia's pricing and the fact that they bank on RT witch I find to be nothing more than a gimmick.
JimmyDoogsThe 4070 ti was supposed to launch at 900 but Nvidia saw the backlash and dropped the MSRP to 800 (As well as also changing the name lol). So you guys are helping change NVIDIA. As much as NVIDIA tries to set the bar, the community does influence things as well.
Not enough influence unfortunately... the 4070 is a 500$ GPU. Tops. For now, there are still people willing to spend this kind on money (1000+ usd) on a video card, but I'm not sure how long this will last considering global inflation and everything else going on in the world. All the people I know, my age, either gave up the hobby entirely or are sticking with older hardware and playing games 5-10 years after release.
Posted on Reply
#98
bug
@kanecvr Tbh FX5000 series was probably Nvidia's greatest dud ever.
While I have been in the green camp for a long while (dating back to Linux support issues), I had no problems recommending ATI/AMD cards to friends when they made sense.
Posted on Reply
#99
tvshacker
kanecvrare sticking with older hardware and playing games 5-10 years after release.
I belong on that "club". At the same time I worry about if one day a part, in this case, the GPU) dies, what would be a decent upgrade.
Posted on Reply
#100
kanecvr
bug@kanecvr Tbh FX5000 series was probably Nvidia's greatest dud ever.
While I have been in the green camp for a long while (dating back to Linux support issues), I had no problems recommending ATI/AMD cards to friends when they made sense.
While the FX series did perform poorly vs radeon 9xxx, they were by no means bad cards. My 5700XT (Leadtek A360TD 128MB) allowed me to play almost any game I wanted up to 1280x1024 at solid framerates, and I got it cheaper than the competing 9600XT at the time. In fact it was priced close to the 9600se which had a 64 bit memory bus. The 9550 was not out yet or was not available in my country at the time. My Leadtek A360TD ran a 425Mhz core clock and 275MHz (550 effective) memory - and boy was it fast compared to the radeon 7500 I had before it. If I remember correctly I payed 70$ for the card and traded in my radeon 7500 (witch I now regret because I can't seem to find a working example for my collection). Not a bad deal, especially considering I was in high school and my only income was part time jobs.

I never cared (and still don't) about bragging rights, or who has the fastest cards - manufacturer X or Y - I always found this kind of argument childish - especially since none of my friends could afford the top-of-the-line models from any company. It's an argument akin to "my dad can bet up your dad". What I cared about is playing games, and hardware I could afford.
tvshackerI belong on that "club". At the same time I worry about if one day a part, in this case, the GPU) dies, what would be a decent upgrade.
I'm going to stick to second hand hardware when that happens.
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