Tuesday, May 16th 2023

Sega Contemplating AAA Game Retail Price Increase, Could Adopt $70 Industry Standard

Sega Sammy Holdings CEO Haruki Satomi and CFO Koichi Fukazawa were took part in a Q&A session last month, as a follow-on to the company releasing its financial reports for the past fiscal year. An English translation of the event's notes has only just become available this week, with news outlets picking up on a key item - computer game pricing. General life costs have been climbing in recent times, and games publishers have been adjusting MSRPs due to the rising expense of developing new content, especially in the AAA sector.

The Sega executive team has noticed this industry trend and is pondering over the options - the session notes state: "In the global marketplace, AAA game titles for console have been sold at $59.99 for many years, but titles sold at $69.99 have appeared in the last year...We would like to review the prices of titles that we believe are commensurate with price increases, while also keeping an eye on market conditions." Nintendo has recently joined the likes of Sony, Activision, 2K and Ubisoft in bumping up MSRP to $70, but this pricing decision has only affected the latest Legend of Zelda title - Tears of the Kingdom. Nintendo of America's CEO Doug Bowser defended the move (prior to the game's release) - he argued that the direct sequel to Breath of the Wild would offer fantastic value for money.
Source: VGC
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48 Comments on Sega Contemplating AAA Game Retail Price Increase, Could Adopt $70 Industry Standard

#1
ZoneDymo
pretty solid having over 20 years of gaming experience, acknowledging nothing gets better and often even worse so there is nothing out there for me anymore, and thus not wasting money on that.
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#2
Space Lynx
Astronaut
i didn't realize sega even had AAA titles still... what are they? yakuza series? eh, wouldn't really call those AAA myself. but w.e

sonic is boring and played out.
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#4
bonehead123
So did they also jack up their game prices during the pandemic ?

If so, anutha round of increases will probably NOT be viewed very favorably by most people..

If they didn't, then too bad for them, cause right now would be the WORST possible time to do so, since alot of folks are having trouble just paying their bills and feed their families, along with everything else...

tsk, tsk, shade on you Sega ..:shadedshu:..:cry:..:wtf:
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#6
ymdhis
HairyLobstersNo SEGA game is worth $70.
If they fully remastered Panzer Dragoon Saga, I'd pay $70 for that. Original copies start at ten times that much.
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#7
Vayra86
Funny to see TW Warhammer 3 in there, loaded with DLC costing north of 10 bucks :)

What do you mean 70, that's just the entry fee.

Now consider the price of microtransactions ;) Game price has already sky rocketed way beyond 'the good old 50 or 60'.
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#8
RadeonProVega
No game is worth $70 dollars, $60 only a few in my opinion. Its all a scam just like with the Newer Mortal games, and street fighter series, all scam. Selling original default characters as DLCS for prices lmao.
Stop falling for all these scams and wait for a sale.
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#9
TheinsanegamerN
The poor multi million dollar company needs MORE of your money!

Remember how, when sony started this trend on PS5, some of us called out that everyone was going to do it? Good times.
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#11
sethmatrix7
Vayra86Funny to see TW Warhammer 3 in there, loaded with DLC costing north of 10 bucks :)

What do you mean 70, that's just the entry fee.

Now consider the price of microtransactions ;) Game price has already sky rocketed way beyond 'the good old 50 or 60'.
Total War DLC actually adds content though. Most players that I've seen are happy with the franchise. The base game has a ton of playable factions and they later bring DLCs and some FLC (free) factions or lords during the games life.
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#12
InVasMani
AMD should try to acquire SEGA. To me that is merger meant for each other.
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#13
Arkz
ymdhisIf they fully remastered Panzer Dragoon Saga, I'd pay $70 for that. Original copies start at ten times that much.
I wouldn't, unless they redesigned the last quarter of the game where it slows to a boring repetitive maze explorer.


Really I think they should take what they can get, which isn't much these days. Kinda dumb that they're sitting on all these IPs, ignore them all, and keep shovelling out mediocre sonic games instead.
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#14
noel_fs
Afaik the standard is supposed to be $60 i dont know where $70 comes from, anyway i havent paid that much for a game and never will. Maybe ill go up to 50 for gta 6 but thats it, would be an exception because im expecting it to actually be worth the money.
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#15
Octavean
HairyLobstersNo SEGA game is worth $70.
This,....

Most games end up in that barging bin in the sky anyway,.....and that is if they are lucky,....

(Figuratively speaking)
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#16
SOAREVERSOR
RadeonProVegaNo game is worth $70 dollars, $60 only a few in my opinion. Its all a scam just like with the Newer Mortal games, and street fighter series, all scam. Selling original default characters as DLCS for prices lmao.
Stop falling for all these scams and wait for a sale.
The cost of making a game has gone up and the prices haven't adjusted fully yet either.

It's funny to bring up SF because back in the 90s on the SNES there was SF2, SF2CE, SF2HF, SS2, SS2T all were pretty much the same damn game and sold at 80 bucks a pop. Mortal Kombat pulled the same stunt. So the reality of the situation is that the cost of making games has gone up massively, where the cost of purchasing games has not only not increased to make up for it, it's actually lower than it used to be. Not only all this, but instead of having to buy the same damn game five times at the original 80 bucks you can just get the extra stuff a-la-carte and play against someone who has content you don't.

When you actually look at the situation it's better than it ever was, especially with the mass sales that now go one. The issue is that gamers demand to be treated like a special class, especially PC gamers. And they will stomp their footsies like Veruca Salt and pitch giant fits if they don't get it.
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#17
sethmatrix7
SOAREVERSORThe cost of making a game has gone up and the prices haven't adjusted fully yet either.

It's funny to bring up SF because back in the 90s on the SNES there was SF2, SF2CE, SF2HF, SS2, SS2T all were pretty much the same damn game and sold at 80 bucks a pop. Mortal Kombat pulled the same stunt. So the reality of the situation is that the cost of making games has gone up massively, where the cost of purchasing games has not only not increased to make up for it, it's actually lower than it used to be. Not only all this, but instead of having to buy the same damn game five times at the original 80 bucks you can just get the extra stuff a-la-carte and play against someone who has content you don't.

When you actually look at the situation it's better than it ever was, especially with the mass sales that now go one. The issue is that gamers demand to be treated like a special class, especially PC gamers. And they will stomp their footsies like Veruca Salt and pitch giant fits if they don't get it.
There are more developers and artists available to the industry than ever before. There are more refined engines available than ever before. Game distribution and promotion has never been easier. I don't buy it- the cost to produce the games has not gone up dramatically in the last 15 years.

Yes some people may want to receive a completed polished product for their money... and that's certainly rarely the case these days
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#18
tajoh111
Space Lynxi didn't realize sega even had AAA titles still... what are they? yakuza series? eh, wouldn't really call those AAA myself. but w.e

sonic is boring and played out.
I would say Persona 5 was a AAA title even AAAA.

I don't think any game has as much bang for your buck as this game even at full price.
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#20
ymdhis
ArkzI wouldn't, unless they redesigned the last quarter of the game where it slows to a boring repetitive maze explorer.
I'd opt for some post-game content instead, maybe a new game+ mode. The original game only adds a minor gallery, two minigames, and a joke area.
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#21
windwhirl
The whole industry is moving in the $70 direction after more or less 15 years of $60 for AAA games and they're not gonna stop or roll back, so I'd say get used to it and wait for Steam sales and offers to buy stuff if you're bothered over it.
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#22
Naito
With the quality of AAA titles at launch these days, I'd be surprised if people even still consider games at current prices. I've found myself waiting a year or three for bugs fixes, patches and content to roll out, then purchasing at a steep discount. Very little trust remains for big publishers being able to deliver. A price increase just adds another barrier to purchase
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#23
Metroid
See this is the issue, companies like this want to do what nvidia has been doing, increase price without any reason. The reason AMD has increased prices is because of Nvidia and because AMD followed, others are doing the same. What people can do is boycott them all.
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#24
RadeonProVega
SOAREVERSORThe cost of making a game has gone up and the prices haven't adjusted fully yet either.

It's funny to bring up SF because back in the 90s on the SNES there was SF2, SF2CE, SF2HF, SS2, SS2T all were pretty much the same damn game and sold at 80 bucks a pop. Mortal Kombat pulled the same stunt. So the reality of the situation is that the cost of making games has gone up massively, where the cost of purchasing games has not only not increased to make up for it, it's actually lower than it used to be. Not only all this, but instead of having to buy the same damn game five times at the original 80 bucks you can just get the extra stuff a-la-carte and play against someone who has content you don't.

When you actually look at the situation it's better than it ever was, especially with the mass sales that now go one. The issue is that gamers demand to be treated like a special class, especially PC gamers. And they will stomp their footsies like Veruca Salt and pitch giant fits if they don't get it.
Well if they are going to sell a game for 70 dollars everything should be included, that's my only issue with these games that has been coming out for the past idk 10 years? Why are these people selling Mortal Kombat characters, when they are default characters? lol I remember my dad going to toys are us and buying sega genesis and supernes games, they were only 60 bucks right, but everything was included. I just think its a big scam happening and i never fall for it. The only game i bought for $60 bucks is Sleeping dogs because in my opinion its worth every penny, massive world, all the dlcs are included, character customization, i love that game.
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#25
SOAREVERSOR
RadeonProVegaWell if they are going to sell a game for 70 dollars everything should be included, that's my only issue with these games that has been coming out for the past idk 10 years? Why are these people selling Mortal Kombat characters, when they are default characters? lol I remember my dad going to toys are us and buying sega genesis and supernes games, they were only 60 bucks right, but everything was included. I just think its a big scam happening and i never fall for it. The only game i bought for $60 bucks is Sleeping dogs because in my opinion its worth every penny, massive world, all the dlcs are included, character customization, i love that game.
Except default characters is a concept that never actually existed. SF and MK are actually the best examples of this. In SF the roster changed completely with Alpha because the characters were different. This happened again with SF3, and SF4.

Sure, there was no "DLC" but with say SF Alpha you had SFA, SFA2, SFA2G, and then three versions of SFA3 over time. In each case you were buying a brand new copy of the game at full price. If you got them all, you paid full price for a game six times. MK also pulled this stunt over and over. MK3 was mostly a brand new cast, then you had UMK3 which brought back a bunch of characters, then you had MK3T which brought back all of them and added more.

This has always been the case as the concept of a default character is bullshit. In the case of SFA and MK3 they straight ditched the majority of the cast. There was no Scorpion in MK3 and Smoke and Sub Zero, well one turned into a robot and then other was reworked and rushing about in suspender ninja clothes and neither had their classic move set. They didn't resemble the old versions. More characters were left out as well from 2 or even 1. So obviously even Scorpion and Raiden weren't default characters back in the 90s. Some of the missing prior characters came back in UMK3, 80 for the cart 50 for the disk all over again and the disk ran like ass. Though not all. And it introduced new characters like Ermac. Then in MKT, again buy the whole game, they brought back the entire roster and added more but it was a broken damn nightmare.

They weren't only 60 bucks either some of them ran for 80 and they were vastly cheaper to make. Again costs have gone up, that's the cost of fancier graphics, sound, physics, and more content. If you wanted all that you drove the cost up as well, pat yourself on the back you own it now. But there are three tricks right now that make it a better deal. The first is you can just pay outright at the initial gap for most of the DLC and not have to worry about purchasing another total copy of the game in a year. The next is you can just wait for a sale on the entire finished product. The last is you can buy the game and then buy the characters you want to use, but still play against the others for no damn cost at all. Even without taking into account inflation it's cheaper than it ever was. Take inflation into account and it's a laughable cost compared to the 90s and early 2000s. But of course PC gamers are always going to demand companies make less or lose money to cater to them and when that doesn't happen they will stomp their feet like a toddler throwing a hissy fit and pulling on her pig tails as everyone else laughs at "the gaming master race" acting like it does.
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