Monday, August 19th 2024
Arm to Dip its Fingers into Discrete GPU Game, Plans on Competing with Intel, AMD, and NVIDIA
According to a recent report from Globes, Arm, the chip design giant and maker of the Arm ISA, is reportedly developing a new discrete GPU at its Ra'anana development center in Israel. This development signals Arm's intention to compete directly with industry leaders like Intel, AMD, and NVIDIA in the massive discrete GPU market. Sources close to the matter reveal that Arm has assembled a team of approximately 100 skilled chip and software development engineers at its Israeli facility. The team is focused on creating GPUs primarily aimed at the video game market. However, industry insiders speculate that this technology could potentially be adapted for AI processing in the future, mirroring the trajectory of NVIDIA, which slowly integrated AI hardware accelerators into its lineup.
The Israeli development center is playing a crucial role in this initiative. The hardware teams are overseeing the development of key components for these GPUs, including the flagship Immortalis and Mali GPU. Meanwhile, the software teams are creating interfaces for external graphics engine developers, working with both established game developers and startups. Arm is already entering the PC market through its partners like Qualcomm with Snapdragon X chips. However, these chips run an integrated GPU, and Arm wants to provide discrete GPUs and compete there. While details are still scarce, Arm could make GPUs to accompany Arm-based Copilot+ PCs and some desktop builds. The final execution plan still needs to be discovered, and we are still waiting to see which stage Arm's discrete GPU project is in.
Sources:
Globes, via Notebookcheck
The Israeli development center is playing a crucial role in this initiative. The hardware teams are overseeing the development of key components for these GPUs, including the flagship Immortalis and Mali GPU. Meanwhile, the software teams are creating interfaces for external graphics engine developers, working with both established game developers and startups. Arm is already entering the PC market through its partners like Qualcomm with Snapdragon X chips. However, these chips run an integrated GPU, and Arm wants to provide discrete GPUs and compete there. While details are still scarce, Arm could make GPUs to accompany Arm-based Copilot+ PCs and some desktop builds. The final execution plan still needs to be discovered, and we are still waiting to see which stage Arm's discrete GPU project is in.
48 Comments on Arm to Dip its Fingers into Discrete GPU Game, Plans on Competing with Intel, AMD, and NVIDIA
Not sure you can jump in so simply, even Intel struggled, to be fair Intel struggles with everything lately tho... except for boasting ego.It did with More Threads indirectly.
I'm pretty sure the main focus is AI acceleration hardware for servers, that's where the money is, or at least was - but that's not really marketable right now with quite a bit of backlash, AI supposedly not really bringing in the money thy invested into it...
So if AI remains in this kind of state I wouldn't be surprised if they suddenly cancel the whole project.
Here are two videos. One from LTT shortly after Arch launch testing games live stream viewers requested and another from HUB a month ago testing 250 games.
The improvement over time is noticeable, but it took a lot of work from the driver team and many man-hours.
If ARM really decides to go discrete GPU route, especially for consumers and gaming (not just enterprise) then they better start making drivers as soon as possible.
They (ARM designs) should much rather focus on a high end SoC, like a Strix Halo or Apple Mxx alternatives!
“…is reportedly developing a new discrete GPU at its Ra'anana development center in Israel.”
“The team is focused on creating GPUs primarily aimed at the video game market.”
What market other than the PC uses discrete GPUs for video games?
"Arm is already entering the PC market through its partners like Qualcomm with Snapdragon X chips. However, these chips run an integrated GPU, and Arm wants to provide discrete GPUs and compete there. While details are still scarce, Arm could make GPUs to accompany Arm-based Copilot+ PCs and some desktop builds. "
What I meant to say is it's not clear ARM is entering x86 PC market. True, there aren't any uses for discrete gaming GPUs outside x86 PCs. Yet.
A new competitor is always nice, but what I would love is a cheap lowpower backup display adapter. You hear me ARM?