Friday, January 10th 2025

AMD Radeon RX 9070 XT Pricing Leak: More Affordable Than RTX 5070?

As we reported yesterday, the Radeon RX 9070 XT appears to be all set to disrupt the mid-range gaming GPU segment, offering performance that looks truly enticing, at least if the leaked synthetic benchmarks are anything to go by. The highest-end RDNA 4 GPU is expected to handily outperform the RTX 4080 Super despite costing half as much, with comparison to its primary competitor, the RTX 5070, yet to be made.

Now, a fresh leak has seemingly hinted at how heavy the RDNA 4 GPU is going to be on its buyers' pockets. Also sourced from Chiphell, the Radeon RX 9070 XT is expected to command a price tag between $479 for AMD's reference card and roughly $549 for an AIB unit, varying based on which exact product one opts for. At that price, the Radeon RX 9070 XT easily undercuts the RTX 5070, which will start from $549, while offering 16 GB of VRAM, albeit of the older GDDR6 spec. There is hardly any doubt that the RTX GPU will come out ahead in ray tracing performance, as we already witnessed yesterday, although traditional rasterization performance will be more interesting to compare.
In a recent interview, AMD Radeon's Frank Azor has already stated that the RDNA 4 cards will be priced as "not a $300 card, but also not a $1,000 card", which frankly does not reveal much at all. He did also state that the RDNA 4 cards will attempt a mix of performance and price, similar to the RX 7800 XT and the RX 7900 GRE. All that remains to be done now, is to wait and see whether AMD's claims hold water.
Source: HXL (@9550pro)
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89 Comments on AMD Radeon RX 9070 XT Pricing Leak: More Affordable Than RTX 5070?

#26
rv8000
KaleidSo wait, no XTX with 20 or 24GB VRAM?
At this time and what we know, no. 9070XT 16gb will be the top spec card from AMD this generation.
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#27
dyonoctis
Remake of the Radeon HD 4000 series ?


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#28
Chrispy_
KaleidSo wait, no XTX with 20 or 24GB VRAM?
No.
AMD officially cancelled those a long time ago. They are focusing on clawing back market share this generation, rather than wasting their effort on flagship cards that don't scale down so well to the mass market that comprises 98% of their sales volume.
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#29
Kaleid
rv8000At this time and what we know, no. 9070XT 16gb will be the top spec card from AMD this generation.
Such a shame, although I understand if they direct more focus on CPUs
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#30
rv8000
KaleidSuch a shame, although I understand if they direct more focus on CPUs
The Radeon portion of AMD went after RT performance improvements and a focus on midrange parts in an attempt to improve market share for RDNA 4. CPUs are unrelated for the most part.
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#31
Chrispy_
dyonoctisRemake of the Radeon HD 4000 series ?
That was the impression I got from AMD when they said they were focusing on the midrange in 2008.

From the 4850 TPU review:

"AMD is determined to claim price/performance leadership in the $199 and $299 segments, that's where those cards are positioned. A R700 card called HD 4870 X2 will appear later this year and is supposed to fight for the performance crown."

They didn't make a monolithic flagship, instead opting to just jam two midrange GPUs together on the same board. The result of designing and optimising for the midrange market first and foremost paid off in spades, because the 4000-series knocked it out of the park!
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#32
Cheeseball
Not a Potato
Heiro78I always thought reference designs are only sold by the first parties such as AMD and Nvidia.

Isn't a reference card (AMD) manufactured video card manufacturers and only sold by AMD itself? So XFX and powercolor may be the manufacturers of the AMD 7800 XT but they themselves aren't branded on there or sell them directly to consumers or retailers? Hence the expected shortage of reference designs and delineation from an AIB's video card, such as an XFX 7800 XT Merc?
Nah, my reference RX 7900 XTX is branded by ASRock (e.g. ASRock marketing on the box) but is a MBA model through-and-through.

I believe the OEMs will sell the MBAs alongside their own AIB coolers for a few months then completely switch to the AIB models thereafter. They've been doing that for years.
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#33
Bomby569
AMD is letting these leaks fly wild just like they let that COD6 benchmark go as it was.

4080 super performance for that price seems to good to be true, just like nvidia claims about their performance on the 70 class. Suddenly nvidia and amd are all giving us late christmas gifts, seems to good to be true tbh
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#34
Sound_Card
The price leak, the performance hints, the FSR improvement - the usual green doom and gloomers and whataboutisms have been strangely less active this past 24 hours.
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#35
GodisanAtheist
Bomby569AMD is letting these leaks fly wild just like they let that COD6 benchmark go as it was.

4080 super performance for that price seems to good to be true, just like nvidia claims about their performance on the 70 class. Suddenly nvidia and amd are all giving us late christmas gifts, seems to good to be true tbh
-You know what they say when something is too good to be true...

Don't board that hype train folks, let it leave the station without you
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#36
AnotherReader
Chrispy_That was the impression I got from AMD when they said they were focusing on the midrange in 2008.

From the 4850 TPU review:

"AMD is determined to claim price/performance leadership in the $199 and $299 segments, that's where those cards are positioned. A R700 card called HD 4870 X2 will appear later this year and is supposed to fight for the performance crown."

They didn't make a monolithic flagship, instead opting to just jam two midrange GPUs together on the same board. The result of designing and optimising for the midrange market first and foremost paid off in spades, because the 4000-series knocked it out of the park!
It will take some doing to even approach the sensation that the 4000 series was. Nvidia's best was only 13% faster at more than twice the die area and price.
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#38
Sound_Card
Bomby569AMD is letting these leaks fly wild just like they let that COD6 benchmark go as it was.

4080 super performance for that price seems to good to be true, just like nvidia claims about their performance on the 70 class. Suddenly nvidia and amd are all giving us late christmas gifts, seems to good to be true tbh
But AMD is not claiming the 9070 can hit 4090 speed with a sleight of hand via three fake frames per one.
Nvidia's entire presentation was DLSS/Frame Gen sleight of hand tricks that actually fooled the masses. Not one raster chart.

AMD overhyped the RDNA3. But this RDNA4 launch seems oddly stoic.
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#39
BlaezaLite
GodisanAtheist-You know what they say when something is too good to be true...

Don't board that hype train folks, let it leave the station without you
CHOO CHOO!!!!!!!!
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#41
ymdhis
Will they only do a dozen or so big mutha heatsink edition cards, or will there be some variety this time?
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#42
SRS
Chrispy_That was the impression I got from AMD when they said they were focusing on the midrange in 2008.

From the 4850 TPU review:

"AMD is determined to claim price/performance leadership in the $199 and $299 segments, that's where those cards are positioned. A R700 card called HD 4870 X2 will appear later this year and is supposed to fight for the performance crown."

They didn't make a monolithic flagship, instead opting to just jam two midrange GPUs together on the same board. The result of designing and optimising for the midrange market first and foremost paid off in spades, because the 4000-series knocked it out of the park!
AMD has the means to compete with Nvidia and chooses not to because it's in AMD's interest to let Nvidia artificially inflate prices with its monopoly position. AMD grants Nvidia a pure monopoly in higher-end consumer GPUs and we're expected to be pleased when the price of AMD GPUs is adjusted a bit lower than Nvidia's?

This is what happens when people don't understand the corrosive effects of monopolization.

I understand that AMD stockholders want to cheerlead for whatever improves AMD's stock value. However, for those who want video gaming it get closer to the goal (a holodeck-quality experience), the monopolist stagnation + price inflation is not a recipe for cheers. And, even non-gamers have other goals, like consumer-grade AI hardware that is priced more fairly.

Someone in this thread claimed that it's silly to offer higher-end GPUs because they don't sell. That's not reality at all. They sell. The 4090's price, in fact, was inflated for a long time precisely because they were selling so well. AMD may make more money by concentrating on its enterprise business, in terms of how its wafers are allowed — as well as keeping consoles relevant via helping Nvidia set prices from the top down the stack. That may be smart business for AMD, Nvidia, Sony, and MS. It's not smart for consumers unless they like a slower pace of hardware sophistication with higher prices — the thing people complain about pseudo-communism about (ironically, enough). The problem with monopolization is that it's not capitalism; it's corporate socialism.
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#43
BlaezaLite
ymdhisWill they only do a dozen or so big mutha heatsink edition cards, or will there be some variety this time?
A dozen is quite a few in my book. PowerColor is doing Red Devil, Hellhound and Reaper I know that. I say expect the usual variants.
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#44
Heiro78
CheeseballNah, my reference RX 7900 XTX is branded by ASRock (e.g. ASRock marketing on the box) but is a MBA model through-and-through.

I believe the OEMs will sell the MBAs alongside their own AIB coolers for a few months then completely switch to the AIB models thereafter. They've been doing that for years.
Thanks for the further input. MBA stands for?

So we could actually see multiple AIBs making the 479USD version of the 9070 XT. Was your reference 7900 XTX branded by ASROCK priced at 999USD and looked like the AMD card manufactured by sapphire?
GodisanAtheist-You know what they say when something is too good to be true...

Don't board that hype train folks, let it leave the station without you
The last time I believed PC hardware hype was Alphacool and their apex stealth metal fans... It was mostly cuz of the "tests" performed by Igor's Lab's Pascal
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#45
evernessince
Chrispy_Sell it now. I think I'm going to list my 7800XT this weekend before the 5070 has a chance to shake up the market at $549
Yeah I'd get on that ASAP. Once you are within 30 days from launch that increases the chance of a return drastically as returns always spike when a new generation launches. Some people like to "rent" cards because they sold their own and others are just ignorant of upcoming products.

I'm not sure the 5070 will be the one shaking up the market either. Hardly any improvement to the core count and still 12GB of VRAM. Zero efficiency improvement and only slightly higher clocks. Whatever the 5070 offers you could have had in the 4000 series.
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#46
GodisanAtheist
I will gladly take anyone's 7900XTX or 4080S off their hands for $400 (or less if you can't move it fast enough) and sacrifice myself to the GPU gods so you can get your sweet 9070XT for $450 with like performance or even stretch your budget and snag a 5070 with its 4090 performance for $550!

Sell them before this new gen makes them worthless!

Hell I'll even pay you in predictive AI generated bucks!
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#47
yfn_ratchet
Big if true. If. I would expect these to keep a holding pattern since Nvidia isn't really budging on the rough pricing range of everything, just nudging it down slightly for the sake of enticement. Still, if the 9070 non-XT is meant to fill in the 'x700 XT' portion of this release seeing it at a cool $400 would be nice. It would likely also fill in my performance wants if it has the same performance projections as the 9070 XT.
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#48
HisDivineOrder
Until these cards, both the Radeon and Geforce, come out at these imaginary prices, I won't treat them like they actually are. We know tariffs remain an impending issue and I'm increasingly of the belief that the only time Jensen reduces prices on cards is when he knows the US government intends to raise them back up, so I expect Lisa's probably counting on the same at this point.
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#49
mechtech
Too bad our $ was ar par instead of 1.44. Even at $480 after exchange it will be about $700 then tack on 13% sales tax.

Now if there is a card with 1/2 the performance for 1/2 the price, that might be in my budget.
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#50
Hxx
If it’s priced at $500 it’s going to perform like a $500 card . Don’t assume it will be some amazing deal at that price
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