Yesterday, Nintendo's Hong Kong office announced the establishment of a new subsidiary company in Taiwan—specifically, in Taipei City. Their official statement mostly outlines upcoming improved service benefits for local customers. The House of Mario has relied on contracted partners to take care of smaller regional markets. Evidently, their Taiwanese audience has relied on a third party company for over a decade. An older subsidiary—Nintendo Phuten—was shuttered back in 2014. The successor is chaired by Hiroyuki Matsumoto—on February 18, the new company representative delivered a message: "Thank you for your long-term support and love, I would like to express my sincere thanks. In order to further strengthen the business foundation in the Taiwan market and improve the service quality of customers, the company will establish a new local legal person 'Taiwan Nintendo Co., Ltd.' as one of the subsidiaries of Nintendo Co., Ltd. Starting from April 1, 2025, we will officially transfer our business in Taiwan to 'Taiwan Nintendo Co., Ltd.', and adhere to the business philosophy of Nintendo Group to continue to promote business development." As reported by Nintendo Life, the veteran video game house has made serious inroads in the region—Taiwanese fans were greeted by a larger than expected (current-gen) Switch console showcase at Taipei Game Show's 2024 edition.

On a surface level, Nintendo's reestablished operation in Taiwan seems to be a customer-focused initiative. Certain gaming news outlets have disclosed more elaborate theories; based on reported problematic market conditions in China. The Chinese Nintendo eShop will be phased out by mid-May 2026, likely in reaction to the government's introduction of new rules that: "limit the encouragement of spending in online games and battle video game addiction among young people." Coincidentally, Shuntaro Furukawa (Nintendo's President) recently new announced "contingency plans"—with a manufacturing model that will become less reliant on Chinese factories. The company chief discussed revised strategies in an interview with Reuters: "Nintendo Switch is not only manufactured in China, but in places such as Vietnam and Cambodia as well. We are predicting various geopolitical risks and establishing ways to respond...While we anticipate a certain impact, the influence on this year's financial results is expected to be minimal. We will continue to observe the trends, and thoroughly consider how to respond."