Most of the time, the console war winner is decided as soon as a company sells 10 million units of their console. With NPD data consistently showing a high demand for the Nintendo Wii, most would agree that Nintendo has already won. By the 10-million-to-win rule, Nintendo won several months ago. At present, Nintendo has sold around 25 million units around the world. Microsoft has sold 19 million Xbox360's, and Sony has sold 12 million PS3's. However, Microsoft refuses to go down without a fight. Microsoft instead set a new competition, and wants to see who can sell 100 million units first. Microsoft feels that they have a superior product, which will inherently shine as time goes on. However, with grocery, gas, and mortgage prices quickly approaching the cost of gaming, the lower initial cost of the Nintendo Wii just might cinch the console war in Nintendo's favor. We shall see.