Friday, August 15th 2008
Jen-Hsun Huang (NVIDIA): ''We Underestimated RV770''
NVIDIA suffered its first red-quarter in five years. There are several contributors to this, namely an up to US $200M write-off to cover expenses in recalling and restoring faulty mobile graphics processors.
Another factor has been a replenished product lineup from competitor AMD/ATI that is taking on NVIDIA products at mid thru high and enthusiast segments of the market, in essence ATI now has products to counter NVIDIA at every possible segment, with more dressing up to go to office.
Seeking Alpha spoke with CEO Jen-Hsun Huang, he was quoted saying:
Source:
Seeking Alpha
Another factor has been a replenished product lineup from competitor AMD/ATI that is taking on NVIDIA products at mid thru high and enthusiast segments of the market, in essence ATI now has products to counter NVIDIA at every possible segment, with more dressing up to go to office.
Seeking Alpha spoke with CEO Jen-Hsun Huang, he was quoted saying:
We underestimated the price performance of our competitor's most recent GPU, which led us to mis-position our fall lineup. The first step of our response was to reset our price to reflect competitive realities. Our action put us again in a strong competitive position but we took hard hits with respect to our overall GPU ASPs and ultimately to our gross margins. The price action was particularly difficult since we are just ramping 55-nanometer and the weak market resulted in taking longer than expected to work through our 65-nanometer inventory.Huang says that with their transit to the 55nm silicon fabrication process, they hope to do better.
92 Comments on Jen-Hsun Huang (NVIDIA): ''We Underestimated RV770''
But they have lagged behind now in the technological race. ATI was first to 55nm and GDDR5 .
By the time NVIDIA gets to that ATI will have moved onto 40nm while NVIDIA will still have 55nm power hungry parts compared to ATI's 40nm power efficient design.
Most tests show at least an 8% difference between the 4850 and 4870 clock for clock. I don't know where that latency issue came from.
It just nice to see ATI pull it out finally and get back into being competitive.
At least they admitted that they underestimated Ati, and there working on the prices and there GPU's to bring some good competition to the market.
I am thinking if someone have managed clocked GDDR5 so high, that it can't produce more additional game power. That may be above 5000Mhz DDR.
Just remember that hype is stupidity & results are everything :rockout:
The problem is that we'd forgotten for a while what some competition felt like, that's all.
Nvidia could be blamed for resting on their laurels, but what good would it have served to put out newer architecture GPUs, when their competitor was struggling? Also notice what Huang said, "weak market."
We should also never forget that ATi ditched their whole 'power/heat/efficiency' forte, in order to catch up to Nvidia in performance, and when they did, Nvidia ironically was the one with the better power/heat/efficiency' ratings, while still maintaning performance.
Personally I find the X2 just a publicity stunt; for all it's horsepower it's not impressive, and looks to just rope people into being ATi customers.
However the 4850 and 4870 are respectable cards, if nothing else, for how much more effective they are then their most recent predecessors.
Either way, both Nvidia and ATi have been at a bit of a roadblock, putting out more and more cards that are more or less 'suped' up versions of the previous ones, and don't have any real architectural changes.
Looking at the 'rumored' specs of each camp's next offering, it doesn't seem like that will change either.
I'm not too sure why Huang even bothered with the statement, but it did raise one question in my mind.. when was the last time ATi made a similar public statement?
for one with the same bus GDDR5 :nutkick: GDDR3/4
for two power usage GDDR5 :nutkick: GDDR3/4
only place GDDR3 leads is latency which doesn't matter when you jump up the clockspeed which GDDR5 does. if you wanted the lowest lats get DDR1!
This is only going to get worse for them , well with them finally giving in on there crappy MB industry we all knew was a fail, over priced under performing boards that you couldnt OC without data corruption. There driver support is some of the worst in the business , using drivers to push the Consumer to newer products , that didnt work correctly in the firstplace.
I dont like Nvidia but we need them, because as a consumer we are the winner.
Nvidia can suck my balls!!
Nvidia, even though they still have more money, their profits are going downhill. Its not hard to see why when their graphics industry isn't fareing well with AMD's lineup, and the fact that their chipsets are rather unpopular, to both OEMs and Consumers.
BTW shiman0, GDDR5 has a lot more bandwidth that Nvidia is planning to put this memory in their GTZ 300 series. Since new technologies mean steep price, ATI will have GDDR5-powered cards in the $100-$200 price range in no time!
I'll reverse that logic around and say 280 is slower than the 4870 then ok?