Thursday, September 11th 2008
Microsoft Reports 100% Sales Increase, Prompted by the Last Week Price Cut
Microsoft is glad to report that sales of its Xbox 360 have gone double, after Microsoft last week lowered the price of the console. After cutting the price in US by as much as 29 percent retailer sales have risen 100%, some even report a 600% rise in the sold Xbox 360s compared to the previous week. Let me remind you that Microsoft slashed the price of the Xbox 360 Arcade unit last week to US $199 (down from $279), while the Core or Premium edition is now selling for US $299 (down from $350) and the Elite unit for US $399 (down from $449). After the Sept. 5 price reduction, the Xbox 360 Arcade is now also the cheapest current generation home console on the market. "We are thrilled to be the first next-generation console on the market to reach USD 199, a price that invites everyone to enjoy Xbox 360," said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft.
Source:
GamesIndustry.biz
11 Comments on Microsoft Reports 100% Sales Increase, Prompted by the Last Week Price Cut
Though i dont own a console,i would like a ps3 to keep my door open though :p
I would deffo consider getting another one if the price dropped that low here in the uk - still approx $400 here.
(Having played GTA IV for a month or so on my brother-in-law's borrowed XBox 360 perhaps has softened my attitude towards Microsoft, at least where gaming systems are concerned.)
So this $200 price is way more that worth it, and hopefully cut off demand to all those people blind to the Wii's cheap gimmicky features. I don't even want to get started on this thing, I'd have a novel as a post, but I'm glad to see sales are finally turning around, although it sucks that next-gen hardware prices had to be slashed to compete with that pos from Nintendo