German Reseller Stakes Claim to Several Brand Names, Targets Competitors
In EU, a land that worships fair market practices, that recently booked two of the biggest names in the IT industry (Intel, Microsoft) for anti-competitive market malpractices, and penalized them for billions of Dollars, one would expect high standards of business practices. Apparently one has to peel the onion to find it's not all that fresh inside. Aquatuning, a German reseller has found an interesting way of locking its competitors out, of pretty much everything it does. The store deals in high-performance PC component cooling products, such as water-cooling components. In order to make sure nobody else in the country sells what it does, the company is registering the brands its sells, under its own name.