Ubisoft At Gamescom 2018: All the Franchises, All the Time
We went to Ubisoft's floor space at Gamescom 2018, and it was easily one of the biggest ones (only really comparable to Blizzard's, in both size and apparatus). Naturally, the focus was on the heavy hitting franchises, like Assassin's Creed, where Ubisoft had at least three people dressed up in a thematically resonant way with the title's Greek setting, alongside a Spartan statue. Everywhere you looked there were people holding paper Spartan shields or pretending to be fighting with the Ubisoft employees; it was like a budget version of 300 was assaulting you from all sides. Like with almost all games, there was hands-on time for those willing to wait in-line.