Tuesday, August 21st 2018
Microsoft at Gamescom 2018: Where's the Heart of Gaming After All?
We stopped by Microsoft's booth at Gamescom 2018 in Koln, Germany, to see what the behemoth company was pushing for its Xbox family of products - and, of course, Windows 10. However, the company's presence lacked most of its heavy-hitters - Halo was absent, Gears of War was as well. In fact, Microsoft's presence at this years' Gamescom was limited to Forza Horizon 4 and Ori and the Will of the Wisps, when it comes to in-house exclusives. Though that McLaren does look great over there, doesn't it? Oh my.PUBG made its way into the space as well, being a Microsoft console exclusive for the time being. Spyro served as padding, apparently, to occupy floor space (not being an exclusive in any way), as did Pro Evolution Soccer 2019, and there was a whole section dedicated to Mixer, Microsoft's gaming and streaming app. And let's not forget where Microsoft makes most of its Xbox hardware money - not on consoles, but on the myriad of options available for its controllers via the Xbox Design Lab.All in all, it seems that Microsoft was only guaranteeing that it wasn't completely left out of Gamescom, but with most of its heavy-hitting franchises still in active development - such as Halo infinite and Gears of War 5 - it really was hard to justify their presence. But Crackdown 3's absence was again felt - it seems there's no end to that games' plight.
13 Comments on Microsoft at Gamescom 2018: Where's the Heart of Gaming After All?
The xbox design lab is a joke because the analogs they use are so crap. Make something pretty only to know it will fail in no time.
It's really been an amazing example of how smart, well-educated, top-tier managers can be so incredibly out of touch with their customer base that they make what they think are good decisions that actually destroy their own product far better than competitors can. Literally the only use for my XB1 right now is as a Netflix box, just to save some hours hours running Netflix on other hardware. My how the mighty have fallen...
What do SONY do? They gave money to the studio and leave them to be wit their game now PS exclussive. They're not buying up every developer team and melt them in to get exclussives. Less money, less problems, more exclussive titles.
I'll reiterate.. I don't think they did too much wrong. They simply got their ass kicked.
The good thing about them that no other developer has is ANOTHER platform. I wish they'd just concentrate on the PC now and drop the Xbox entirely.