Intel Co-CEO Dampens Expectations for First-Gen "Falcon Shores" GPU
Intel's ambitious plan to challenge AMD and NVIDIA in the AI accelerator market may still be a little questionable, according to recent comments from interim co-CEO Michelle Johnston Holthaus at the Barclays 22nd Annual Global Technology Conference. The company's "Falcon Shores" project, which aims to merge Gaudi AI capabilities with Intel's data center GPU technology for HPC workloads, received surprising commentary from Holthaus. "We really need to think about how we go from Gaudi to our first generation of Falcon Shores, which is a GPU," she stated, before acknowledging potential limitations. "And I'll tell you right now, is it going to be wonderful? No, but it is a good first step."
Intel's pragmatic approach to AI hardware development was further highlighted when Holthaus addressed the company's product strategy. Rather than completely overhauling their development pipeline, she emphasized the value of iterative progress: "If you just stop everything and you go back to doing like all new product, products take a really long time to come to market. And so, you know, you're two years to three years out from having something." The co-CEO advocated for a more agile approach, stating, "I'd rather have something that I can do in smaller volume, learn, iterate, and get better so that we can get there." She acknowledged the enduring nature of AI market opportunities, particularly noting the current focus on training while highlighting the potential in other areas: "Obviously, AI is not going away. Obviously training is, you know, the focus today, but there's inference opportunities in other places where there will be different needs from a hardware perspective."
Intel's pragmatic approach to AI hardware development was further highlighted when Holthaus addressed the company's product strategy. Rather than completely overhauling their development pipeline, she emphasized the value of iterative progress: "If you just stop everything and you go back to doing like all new product, products take a really long time to come to market. And so, you know, you're two years to three years out from having something." The co-CEO advocated for a more agile approach, stating, "I'd rather have something that I can do in smaller volume, learn, iterate, and get better so that we can get there." She acknowledged the enduring nature of AI market opportunities, particularly noting the current focus on training while highlighting the potential in other areas: "Obviously, AI is not going away. Obviously training is, you know, the focus today, but there's inference opportunities in other places where there will be different needs from a hardware perspective."