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YouTube and Netflix Begin Rationing Their Bandwidth as Lockdowns Surge Online Traffic

Popular video streaming sites YouTube and Netflix have reportedly started rationing their bandwidth by limiting video quality, as online traffic to their services surge to record levels. With COVID-19 lockdowns forcing people to take to online entertainment, the sites are reporting an unprecedented strain on their finite Internet bandwidth. In Europe, the two sites have capped their video quality to 480p, or slightly worse than DVD quality.

Despite the mighty backing of AWS, the world's largest CDN, Amazon's Prime Video is also finding itself having to cap quality based on regional bandwidth constraints. Google is already engaging with governments and ISPs to minimize strain on available Internet bandwidth. Streaming video remains the number one bandwidth consumer. Governments would want to prioritize bandwidth for companies operating remote- or virtual desktops for their employees working from home. Perhaps there's no better time to upgrade online video codecs to newer bandwidth-efficient ones like AV1.

Intel Partners with Netflix to Deploy AV1 CODEC as its 4K Backbone

At The National Association of Broadcasters Show (NAB Show) today, Intel and Netflix announced a new high-performance video codec that is available as open source and royalty-free to content creators, developers and service providers. Scalable Video Technology for AV1 (SVT-AV1) offers performance and scalability in video processing.

"The SVT-AV1 codec offers both high performance and efficiency. And compared to today's most popular codec (H.264 AVC), SVT-AV1 can help service providers save up to half their bandwidth, delivering leading-edge user experiences that can be quickly and cost-effectively delivered at a global scale. This codec makes it possible for services ranging from video on demand to live broadcast of 4Kp60/10-bit content on Intel Xeon Scalable processors, including the recently launched 2nd-Generation Intel Xeon Scalable processor," said Lynn Comp, Intel vice president of the Network Platforms Group and general manager of the Visual Cloud Division.

AVIF an AV1-based Compressed Still Image Format that Challenges HEIF, Goes v1.0.0

AVIF is a derivative of the AV1 compressed video format for still images that offer image-quality rivaling the HEVC-derived HEIF, while demonstrating superior compression. Earlier this month on February 19, the format was formally published on GitHub as version 1.0.0, collaboratively edited by engineers employed by Netflix and Microsoft, even as development of the AV1 format itself was largely led by Google. AV1 is sought after by on-demand video service companies for its royalty-free nature compared to HEVC. Netflix eyes AV1 as its key to ramp up to 4K and HDR content. YouTube, too, is looking to phase out H.264 in favor of AV1. AVIF, on the other hand, could challenge HEIC, which is the default image format used by Apple in its iOS devices. Google could propagate AVIF though its Android ecosystem, letting consumers capture photos in the format that saves storage space and data bandwidth.

Telltale Games Enters Majority Closure, Walking Dead Finale Reportedly Cancelled

In what will likely hit more than a few PC gamers hard, Telltale Games- the studio behind The Walking Dead, The Wolf Among Us, Tales From The Borderlands and more- will be closing. The studio currently maintains only a skeleton crew of 25 out of what once was an estimated 250 employees at peak. Sadly, the employees that were let go received no severance pay, while those remaining have been tasked with completing a single final project. Reports as to the final project are conflicting, but it appears to be the Minecraft Story Mode project for Netflix. Either way, it is the studio's last gasp as it attempts to fulfill various obligations. Meanwhile, projects like The Walking Dead final season, The Wolf Among Us 2 and others have been outright canceled.

With the whirlwind of activity surrounding the closure is still ongoing, the hashtag #TelltaleJobs on Twitter has currently begun to take off with offers from various studios letting former Telltale staff know they should apply. These studios include, but are not limited to ZeniMax Online Studios, Sony Santa Monica, PUBG corp, Gearbox and many more. While Telltale Games have been experiencing some troubles over the last year or so, its closing was still unexpected. More pressing is, what happens next for those that purchased the entire final season of The Walking Dead- with only one episode out, there is no word yet on what will happen to those that purchased it.

Update:One of the major reasons behind the closure can likely be traced to falling sales, likely leaving the company in a tough position.

EA Representative: Game Streaming Is the Future and Simply a Matter of "When"

EA's Executive VP of Strategic Growth Matt Bilbey said in an interview to gamesindustry.biz that he expects game streaming to be an unavoidable fact of our lives, replacing traditional consoles and gaming-specific devices with smartphone-based solutions or Smart TV apps. Matt Bilbey spoke on how scaling bandwidth and latency is paramount to this streaming future, and likely one of the reasons streaming services up to now have struggled for acceptance - and even survival.

"(...) today, that [bandwidth and latency issues] is still a challenge. But I think over the next year to two years, that barrier will drop. Not for everyone, but for a lot of people. Bandwidth capabilities will go up so the business model around streaming a game becomes more viable. If you buy into a streaming solution and the experience is laggy half the time, you're going to stop and not do it again, which is the challenge some of the companies previously had. I think there's now a solution where we can deliver on the promise, and we're working with a lot of the companies who create the server infrastructure, and there are a lot of innovative solutions from a lot of big companies we're working with that will actually allow us to bring this to life."

On the New Subscription Age, EA Acquires Game Streaming Service Gamefly

Seems like almost every industry is looking towards transitioning to a subscription model for its goods and services. Netflix may be the most iconic one such company, having acquired millions of subscribers that allow it to have a relatively stable, monthly influx of liquidity (yes, we can also count World of Warcraft on such a scenario). However, many other industries have taken to the same approach (think lootcrates, all kinds of crates, subscription services for online features, etc).

That said, few industries can take the same amount of data from their subscribers such as these media-consumption based ones, where an Internet connection is required, and user data - be it views or, the most interesting metric, engagement rates - are king in determining exactly what the user base expects and craves more of. Netflix's algorithms and view history have been responsible for the selection of its future investments. The base idea for the movie Bright, for example, was developed based on a mash-up of genres Netflix's algorithms indicated as the more captivating to the user base - and Netflix's sci-fi portfolio, for instance, has recently grown towards becoming the single biggest investment from the company, as users seem to gobble-up such content (I'm dully guilty as charged for that one sin as well, I have to admit).

AMD's PlayReady 3.0 In Polaris, Vega GPUs, APUs to Enable 4K HDR Streaming on PC

In the wake of increased requirements when it comes to digital copy protection mechanisms in consumable media (be it in the streaming or disc-type), AMD is looking to allow users of its products to keep up with the increasing demands of content distributors. Besides hardware encode/decode capabilities, hardware DRM support such as HDCP 2.2 or Microsoft's PlayReady 3.0 has become a necessity for high-quality content viewing, and is required for Netflix 4K and HDR streaming on PCs.

AMD themselves have said that they plan on enabling these features for their products via a driver release, thus turning the most recent Ryzen + Vega APUs into even more desirable HTPC-environment solutions. In the Ryzen Desktop APU Reviewers' Guide, the company specifically said, "Please note that HDCP 1.4/2.2 are supported for the purposes of streaming 4K+HDR content. AMD intends to have a production PlayReady 3-capable graphics driver in early Q2". The company thus joins Intel and NVIDIA in developing solutions that allow users to take advantage of 4K and HDR content on their PC solution via, for example, Netflix. The steps are still very convoluted, though; just look at the Netflix requirements for your PC after the break. It's mind-boggling.

AMD Releases Radeon Software Adrenalin 17.12.2 Beta Drivers

AMD today released an update to their Radeon Software Adrenalin Drivers and software suite. Under the Beta label, the new version brings many resolved issues to the table, whilst listing some unresolved - but recognized as existent - issues behind it still. Some problems with AMD XConnect for hot-swapping external GPUs should be fixed, some areas of Star Wars: Battlefront II that were displaying graphics corruption should no longer do so, and your Netflix playback should finally let you chill without any kind of AMD-caused stuttering, among other quality of life improvements.

Look for the full patch notes after the break, and keep in mind you can download the latest AMD drivers right here on TPU. Just follow the link below.
DOWNLOAD: AMD Radeon Software Adrenalin 17.12.2 Beta

Latest Intel Graphics Driver Enables Netflix HDR

Intel today released its latest Graphics Driver for Windows (GDW). Version 15.60 WHQL (15.60.0.4849), which is applicable for integrated graphics embedded into 6th generation "Skylake," 7th generation "Kaby Lake," and 8th generation "Coffee Lake" processors. The drivers are WDDM 2.3 compliant (Windows 10 Fall Creators Update), and add support for Netflix HDR and YouTube HDR on Windows 10. The drivers also add support for 10-bpc (1.07 billion colors) displays over HDMI, and adds video decode hardware acceleration for several formats introduced after DirectX 12.

For those with beefier Iris Pro graphics, Intel GDW 15.60 adds optimization for "Middle-earth: Shadow of War," "Pro Evolution Soccer 2018," "Call of Duty: WWII," "Destiny 2," and "Divinity: Original Sin." As a WDDM 2.3 compliant driver, version 15.60 enables Windows Mixed Reality headsets plugged into the integrated graphics connectors. Download the driver from the link below.
DOWNLOAD: Intel Graphics Driver for Windows 15.60

NVIDIA GeForce 384 Series Driver Removes Need for New CPUs for 4K Netflix

NVIDIA's GeForce 384 series drivers seem to have quite a few secrets, beginning with DirectX 12 API support on 5-plus year old GeForce "Fermi" GPUs, and now 4K Ultra HD support for Netflix UWP app without the need of new-generation CPUs (namely Intel "Kaby Lake," AMD "Summit Ridge," and AMD "Bristol Ridge."). The new-generation CPUs feature a host of hardware-level DRM features which the Netflix app needs to playback 4K Ultra HD content. The new GeForce 384 series drivers let you circumvent that requirement.

Reddit user aethervisor discovered that the Windows Store (UWP platform) app of Netflix could play back content at full 4K Ultra HD resolution on their machine with an older CPU and GeForce GTX 1080 graphics. New-generation CPUs had become a requirement for this to happen, besides the latest Windows 10 version, an HDCP 2.2-compliant 4K display (and no active secondary displays that don't satisfy HDCP 2.2), a powerful enough GPU, and either the UWP app or the Netflix website on Microsoft's Edge web-browser. NVIDIA struck down a big requirement that opens up Netflix 4K to a much wider user-base.

NVIDIA to Support 4K Netflix on GTX 10 Series Cards

Up to now, only users with Intel's latest Kaby Lake architecture processors could enjoy 4K Netflix due to some strict DRM requirements. Now, NVIDIA is taking it upon itself to allow users with one of its GTX 10 series graphics cards (absent the 1050, at least for now) to enjoy some 4K Netflix and chillin'. Though you really do seem to have to go through some hoops to get there, none of these should pose a problem.

The requirements to enable Netflix UHD playback, as per NVIDIA, are so:
  • NVIDIA Driver version exclusively provided via Microsoft Windows Insider Program (currently 381.74).
  • No other GeForce driver will support this functionality at this time
  • If you are not currently registered for WIP, follow this link for instructions to join: insider.windows.com/
  • NVIDIA Pascal based GPU, GeForce GTX 1050 or greater with minimum 3GB memory
  • HDCP 2.2 capable monitor(s). Please see the additional section below if you are using multiple monitors and/or multiple GPUs.
  • Microsoft Edge browser or Netflix app from the Windows Store
  • Approximately 25Mbps (or faster) internet connection.

ASRock's Beebox-S SFF PCs Upgraded With Kaby Lake CPUs

Remember ASRock's Beebox? The original Mini PC was originally reviewed here on TechPowerUp to a glowing score and wholehearted recommendation, and now, the company has announced an upgrade to its innards that is sure to give a new lease of life to the device's appeal. The upgraded systems are powered by either Intel's Core i5-7100U (2C/4T, 2.5 GHz base and 3.1 GHz Boost clocks) or i3-7200U (2C/4T, 2.4 GHz base clock) CPUs, featuring the Kaby Lake micro-architecture, but are, apart from that, identical to their predecessors. The system can also be equipped with up to 32 GB of DDR4-2133 memory (two SO-DIMM slots), an M.2-2280 NVMe SSD and a 2.5" SSD/HDD depending on your particular demands. Meanwhile, Intel's 802.11ac Wi-Fi + BT 4.0 wireless module is pre-installed.

Netflix has Some Pretty Steep System Requirements for 4K on PC

So everyone wants to crash at your place to watch the latest shows on your 4K Ultra HD TV, you can even "chill" with that special someone, if you can take your eyes off 4K content; and it turns out you even spent $500 on buying a new 4K monitor for your PC, because you demand no less than 3840 x 2160 pixels in front of your face; and among the first things you do (besides heading over to Interfacelift for some great wallpapers), is Netflix. Only Netflix has other ideas.

Apparently, you need a 7th generation Core "Kaby Lake" processor (or possibly AMD's upcoming "ZEN" processor), Windows 10 operating system, and Microsoft Edge web-browser to get 4K to work right on your PC, according to a Tom's Hardware report. Two factors could be pushing these steep-requirements - HEVC CODEC hardware acceleration, and hardware-level DRM features being introduced with "Kaby Lake." HEVC could prove crucial for Netflix as streaming 4K in existing H.264 format could quadruple bandwidth consumption over Full HD. HEVC encoding lets Netflix minimize the bitrate greatly. For Netflix's DRM component to access the CPU's hardware DRM features, it needs Windows 10, older versions of Windows won't work. If these requirements aren't met, Netflix will simply play your content in Full HD. No soup for you.

HP Pocket Playlist WiFi Drive Launched

HP rolled out the Pocket Playlist, a wireless portable storage device. Although its exact capacity is a little fuzzy, the company mentions it can hold up to 16 full-length movies, 7,600 songs, or over 10,000 photos. By our calculations, that should work out to 32 GB. The Pocket Playlist may not be the first wireless storage device, but what gives it a worthy selling-point is its PlayLater feature, which lets the device cling on to your Netflix and Hulu subscriptions, store full-length legal copies of movies from those services, which you can later stream down to your devices. Available from mid-February, it is expected to be priced at US $130.

WD Unveils Blazing Fast 802.11ac Wireless Router And Bridge For Maximum Wi-Fi Speeds

WD, a Western Digital company, and a world leader in external storage and solutions for today's connected life, today unveils the new My Net AC1300 HD Dual-Band Router and My Net AC Bridge as the latest additions to the acclaimed My Net family of HD dual-band routers. These products combine next-generation 802.11ac wireless technology with WD's exclusive FasTrack technology for automatically prioritizing high-bandwidth entertainment services like Netflix, YouTube, online games and Skype, to provide maximum streaming performance inside the home.

A leading product testing and analysis organization, The Tolly Group, conducted performance testing of the My Net AC1300 router and My Net Bridge amongst comparable products on the market today. Results show that the My Net AC1300 router is faster than leading competitive products averaged across ranges of 30 to 75 feet, demonstrating the strongest performance in providing stable wireless speeds over long distances, and cutting out buffering and lag times to provide a smooth HD entertainment streaming experience throughout the home.

Microsoft Announces Increase in Quarterly Dividend

Microsoft Corp. today announced that its board of directors declared a quarterly dividend of $0.23 per share, reflecting a 3 cent or 15 percent increase over the previous quarter's dividend. The dividend is payable December 13, 2012 to shareholders of record on November 15, 2012. The ex-dividend date will be November 13, 2012.

The company also announced that Raymond V. Gilmartin, former chairman, president and chief executive officer of Merck & Co., Inc., has decided that after 11 years of service, he will retire from and not seek re-election to Microsoft's board of directors at the company's 2012 annual meeting of shareholders.

GameFly Delivers PC Client with 'Unlimited PC Play'

Following in the footsteps of Valve's Steam and EA's Origin, GameFly is now venturing into the world of the online delivery platform. Only GameFlys client brings it with a twist. If you are a subscriber to the GameFly service you will be able to play certain games for as long as you want without actually having to purchase the game.

Gameflys co-founder Sean Spector said "We are thrilled to finally be able to open up the beta so anyone interested in video games can start using the client, and we are hard at work expanding our catalog of PC titles for our users to play for free in the Unlimited PC Play section"

GameFly currently works as the gaming worlds answer to Netflix. Digital content delivery is the next logical step in its evolution. Currently you can download the beta application and give it a try for yourself. At the end of the day Steam may finally have a true competitor on the PC platform. A client with unlimited gameplay for a annual small cost.

Call Of Duty: Modern Warfare 3 Hits $1 Billion Milestone in Just 16 Days

Activision Publishing, Inc., a wholly-owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that Call of Duty: Modern Warfare 3 crossed the $1 billion mark in sales since its launch on November 8, 2011, according to Charttrack and retail customer sell-through information. Highlighting the trend of interactive entertainment gaining a greater hold of audiences worldwide, the game achieved this milestone in just 16 days, eclipsing the record set in 2009 by the feature film "Avatar," which reached the $1 billion milestone in 17 days.

While 2011 box office revenue is on the decline - down 4 percent this year at $9.4 billion, compared with $9.8 billion in 2010 -- the number of people purchasing and participating in gaming is on the rise, with no sign of slowing.(1) With more than 30 million gamers, the Call of Duty community now exceeds the combined populations of the cities of New York, London, Tokyo, Paris and Madrid.

Western Digital Announces WD TV Live Streaming Media Player With Spotify Capability

Western Digital, the world's leader in external storage solutions and maker of the popular WD TV media player family, today introduced the next generation of its WD TV Live streaming media player, an easy to use Wi-Fi enabled media player that is the first in its category to deliver the Spotify music service.

WD TV Live features WD's newest intuitive user interface that delivers the latest hit movies, TV shows, music and online services from companies like Netflix, Hulu Plus and Blockbuster directly to your TV. The new streaming media player connects to the Internet wirelessly or through an Ethernet connection, with the high performance 802.11n wireless connectivity supporting Full-HD 1080p video resolution.

Customer Agony over Netflix's Price Rises & New Split Personality

Netflix's CEO, Reed Hastings, has apologized for mishandling a recent price increase that caused customers to fly away in droves. However, that was immediately drowned out by the decision to split the Netflix service into two, one with the odd name of Qwikster. The new streaming service will still be called Netflix and continue to have the same dedicated website as the old physical media one, netflix.com. However, the DVD rental service is now branded Qwikster, which will also have it's own site. Crucially, both sites will operate completely independently, which means separate logins and user profiles for each one, causing significant inconvenience to customers.

Creative Labs Announces Sound Blaster Tactic3D Omega Gaming Headset

Creative Technology Ltd. today announced the new Sound Blaster Tactic3D Omega wireless gaming headset, the first wireless, cross-platform gaming headset to work with the PS3, Xbox 360, Mac and PC which is fully integrated. With the unique integration of Creative's wireless technology into the headset itself, the Creative Sound Blaster Tactic3D Omega wireless gaming headset does not require any extra attachments to function with gaming consoles wirelessly. The headset has volume, mute and connection controls fully integrated into the headset itself, eliminating the need for any additional connectivity components. Creative's robust wireless technology is designed to eliminate static interference, which affects other headsets, and delivers game audio with ultra-low latency, a critical feature for competitive game play.

HP Advances the Touch Experience for Consumers and Businesses

Introducing a more personal, intuitive and entertaining computing experience for consumers, HP today unveiled the sleekly appealing HP TouchSmart310 PC, which features the most advanced version of the company's exclusive TouchSmart software to date. The company also announced the HP TouchSmart Apps Center for one-touch access to free and subscription-based applications, as well as the HP Omni100, which offers the performance users demand from a tower and monitor in an all-in- one design.

HP also is helping businesses make touch an integral part of the customer experience through relationships with American Airlines, ESPN and the National Football League's San Francisco 49ers. "Each generation of TouchSmart is a reflection of what HP has learned from its customers, complemented by the latest technologies," said James Mouton, senior vice president, Desktop Organization, Personal Systems Group, HP. "The TouchSmart PC's unique interface lets users do more than just basic computing - it acts as the anchor of one's digital lifestyle, encouraging creativity, organization and a truly immersive experience."

Xbox 360 Invites Everyone to Play

Imagine if friends and families had the ability to instantly watch movies from Netflix, live out their musical fantasies through Rock Band 2 and Lips, star in their own Hollywood classics with You're in the Movies, or have the power to never miss the latest episode of Heroes-all from one device, starting at $199.

That device is Xbox 360, and today Microsoft announced lower retail prices for the gaming and entertainment console in the United States, which offers the leading Xbox LIVE service. Beginning September 5, Xbox 360 Arcade retails for the estimated price of $199.99, the Xbox 360 console for $299.99, and Xbox 360 Elite for $399.99.

Xbox 360 Could Stream Netflix Content Soon

This fall, Xbox 360 gaming console could be given capabilities to stream content from providers such as Netflix. Microsoft announced a tech partnership with the popular movie rental company Netflix at the E3 video game convention in Los Angeles, United States. That gives you access to the thousands of movies and TV shows Netfilx has in store for rental viewing. It's a good deal for Netflix as it adds to its market media, even more so for Microsoft since its squeezing in all the value-added-services it can for the Xbox 360 which already seems to be threatened by the Japanese Nintendo Wii on home-turf, and the Sony Playstation 3 which comes with capabilities to play Blu-Ray discs, the next big physical content medium.

Netflix Considers PS3 and Xbox 360 Movie Streaming

Streaming videos to game consoles could be coming soon to Netflix customers. The company is surveying its customers and asking if they would likely use a streaming service to Xbox 360 and PS3 consoles. The streaming wouldn't cost any more money, but would require a special install disc costing $3. The Netflix survey was posted at seanbajuice.com and reads, "Now you can watch movies from Netflix instantly by using your Internet-connected Playstation 3. Simply insert a special Netflix disc into your PS/3 to enable instant movie streaming. The disc is available from Netflix for a one-time fee of $3." The survey then asks if anyone in the household would be likely to use such a survey. There are five options from definitely not to definitely would. Netflix says streaming customers would be able to watch over 7000 movies and television series in as little as 30 seconds. Currently Netflix offers streaming video on all of its plans. The cheapest plan offers one DVD at a time and two hours of streaming video per month for $4.99/month. Unlimited streaming plans start at $8.99/month.
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