Epic Games Spent At Least $1 Billion Securing Exclusives for EGS
The ongoing Epic Games vs. Apple dispute over Fortnite on the App Store platform has sprung up some surprising facts. Apparently, Epic has spent a massive $1 billion since September 2019, getting game studios to launch their titles exclusively on the Epic Games Store (EGS). It This sledgehammer fashion of taking market-share away from Steam rides almost entirely on investor money, and the firm's next $1 billion funding round is already underway. Epic aims to have as many as 52 exclusives on its storefront in 2021. The meteoric rise of EGS dates back to late 2018, when it gave away fairly new AAA games for free, a move that cost it $11 million, but generated a large number of new sign-ups to the platform. From here, the store rode on offering game studios a greater revenue share of games sold than Steam does, and additional incentives for exclusives.