Friday, November 11th 2011
Modern Warfare 3 Sets Record for Biggest Entertainment Launch
Shattering its own day-one sales records, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, announced that its highly-anticipated Call of Duty: Modern Warfare 3 has become the biggest entertainment launch ever with an estimated sell-through of more than $400 million and more than 6.5 million units in North America and the United Kingdom alone in the first 24 hours of its release, according to Charttrack and retail customer sell-through information.
This marks the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment, something no other entertainment franchise in any medium has ever accomplished. Last year, in North America and the United Kingdom , Activision's Call of Duty: Black Ops had estimated day-one sell-through of $360 million and in 2009, Call of Duty: Modern Warfare 2, set day-one records with estimated sell through of $310 million, according to Charttrack and retail customer sell-through information.
On November 8, 2011, millions of fans attended more than 13,000 midnight openings at retail stores worldwide. According to Microsoft, after just two days, the number of gamers playing simultaneously on Xbox Live set a new peak concurrency record.
"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Bobby Kotick, CEO, Activision Blizzard, Inc. "Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for "Star Wars" and "Lord of the Rings", two of the most successful entertainment franchises of all time."
Eric Hirshberg, CEO, Activision Publishing added, "Call of Duty is more than a game. It's become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere. I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you."
Separately, Activision announced this morning that in support and gratitude for the efforts of American servicemen and women, this Veterans Day it donated $3 million to the Call of Duty Endowment, a non-profit, public benefit corporation that seeks to provide job placement and training for veterans. This latest donation will be added to the $2 million that Activision has already donated to the Endowment, which has provided more than $1.5 million in grants and scholarships to veterans' organizations across the country since it was conceived by Bobby Kotick in November of 2009.
Call of Duty: Modern Warfare 3 is rated "M" (Mature) by the ESRB for Blood and Gore, Drug Reference, Intense Violence and Strong Language and is available now for the Xbox 360 video game and entertainment system from Microsoft, PlayStation3 computer entertainment system, and Windows PC. For more information visit www.callofduty.com/mw3 and www.callofduty.com/elite
This marks the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment, something no other entertainment franchise in any medium has ever accomplished. Last year, in North America and the United Kingdom , Activision's Call of Duty: Black Ops had estimated day-one sell-through of $360 million and in 2009, Call of Duty: Modern Warfare 2, set day-one records with estimated sell through of $310 million, according to Charttrack and retail customer sell-through information.
On November 8, 2011, millions of fans attended more than 13,000 midnight openings at retail stores worldwide. According to Microsoft, after just two days, the number of gamers playing simultaneously on Xbox Live set a new peak concurrency record.
"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Bobby Kotick, CEO, Activision Blizzard, Inc. "Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for "Star Wars" and "Lord of the Rings", two of the most successful entertainment franchises of all time."
Eric Hirshberg, CEO, Activision Publishing added, "Call of Duty is more than a game. It's become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere. I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you."
Separately, Activision announced this morning that in support and gratitude for the efforts of American servicemen and women, this Veterans Day it donated $3 million to the Call of Duty Endowment, a non-profit, public benefit corporation that seeks to provide job placement and training for veterans. This latest donation will be added to the $2 million that Activision has already donated to the Endowment, which has provided more than $1.5 million in grants and scholarships to veterans' organizations across the country since it was conceived by Bobby Kotick in November of 2009.
Call of Duty: Modern Warfare 3 is rated "M" (Mature) by the ESRB for Blood and Gore, Drug Reference, Intense Violence and Strong Language and is available now for the Xbox 360 video game and entertainment system from Microsoft, PlayStation3 computer entertainment system, and Windows PC. For more information visit www.callofduty.com/mw3 and www.callofduty.com/elite
96 Comments on Modern Warfare 3 Sets Record for Biggest Entertainment Launch
On topic, well done to activision, i may well end up buying this too.
Anyone see this?
UK Campaigners Trying To Get Modern Warfare 3 Banned
www.itproportal.com/2011/05/25/uk-campaigners-trying-to-get-modern-warfare-3-banned/
It's a fucking game. Same way an i-phone is a great phone but not necessarily everyone's cup of tea (i have an HTC desire and it's lovely) MW3 is a great game but not everyone's cup of tea.
Seriously do we all have to fight over it?
Well done for making a popular franchise.
It's only a game. Now, the iPhone on the other hand...
Don't get me started on the iphone though.
There is no hope.
I hope the new CS squashes this pos game like a bug, but with so many lamers that call themselves gamers, I doubt it (not that CSS was all that good).
Good job MW3 for attracting these kind of people. This is why I don't play you.
MW3 = Dressed up casual trash.
BF3 = Playable benchmark for graphics nerds to have a boner and play at the same time.
So many years have gone past and still no modern day FPS is as good as Count Strike was.:banghead:
Nothing was as good as blasting that desert eagle and watching flimsy body's shoot across the halls.
But Fuck counter-strike flash bangs, fuckin 20 of them @ once 24/7
Who gets to set the standard of "good"? Faceless Internet personas? Get over your self-importance, the world is bigger than TPU, hardcore gaming communities and basements.
:roll:
COD MW3
Graphics = Very out dated worse looking that blackops no jump to DX10 or 11
Physx = None bullets though walls ??
Movement = Unrealistic/Fast like you weigh nothing but that's Arcade style movement which i dont mind but i find MW3 feels like it railed compared to blackops.
Team Work = Not needed in any game mode
BF3
Graphics = Great on par with today's standards
Physx = Great holds the lead with destructible worlds
Movement = Realistic and slow like your carrying the weight of a real soldier
Team Work = Dependent in most game modes
Also, good and better are not the same thing. A being better than B doesn't instantly mean it's "good".
Now go back to hugging your loli dakimakura, smartass.
I can throw team work and movement out the window. I completely agree with you on the physx and partially agree with you about the graphics. the graphics arent very out dated but they could definitely be improved
ENGINES
Call of Duty 2 (2005) IW 2.0
Call of Duty 4: Modern Warfare (2007) IW 3.0
Call of Duty: World at War (2008) IW 3.0 (Modified)
Quantum of Solace (2008) IW 3.0 (Heavily Modified)
Call of Duty: Modern Warfare 2 (2009) IW 4.0
Call of Duty: Black Ops (2010) IW 3.0 (Modified) <<<<<<<<<<<<<<<<<<<<EDIT BEST SO FAR!!!!
GoldenEye 007 (2010) IW 3.0
Call of Duty: Modern Warfare 3 (2011) MW3 engine
Whats this MW3 Engine :wtf: more like IW 4.0 renamed to save time.
Qubit had a contest to receive an free copy of this game and hardly anyone cared. You could have given away a ANYTHING and still had a stronger response from the TPU community.