Friday, February 24th 2012
AMD Designing Next-Gen Playstation's GPU
Sony has begun working on its next-generation gaming console under the Playstation brand, and Forbes learned that it's none other than AMD designing its graphics processing unit (GPU). AMD is far from new to the game console GPU business, as its GPUs already drive graphics processing in Microsoft's Xbox 360 and Nintendo Wii consoles. If launched anytime soon, the next-gen Playstation will create a rare moment where GPUs of all three major game console makers would be AMD-made. The current Playstation 3 console uses an NVIDIA GPU.
Source:
Forbes
118 Comments on AMD Designing Next-Gen Playstation's GPU
@ Benetanagia: I find your post's amusing, please continue :)
Quote IGN: uk.xbox360.ign.com/articles/617/617951p1.html
In most cases cross platform game have looked better in Xbox 360. GTA may be better, but skim through this: hlime.wordpress.com/2007/06/27/june-07-comparison-xbox-360-graphics-vs-ps3-graphics/
There are many other articles like this from different sources. Please feel free continuing to share your opinions though. :rolleyes:
Bottom line, a unified console GPU producer is good for developers, weather you prefer Nvidia or AMD. For those like Farimer, this is terrible!
But because I'm an employee, I can't say much else.
PR: Fa.n.bo.ys [ fan-buoys]
Examples in real world usage:
Yes, 90% of console users have no idea what's in the box, but that isn't AMD's concern; they only need the analysts from the world's investment firms to know it, and they will.
*PRESTO!*
It generates some investor confidence in AMD stock. And the major investors in big name stocks are not individuals, but multi-million and multi-billion dollar investment funds managed by investment banks.
The stock is bought, the share price increases, AMD's market capitalization increases, the psychological effect is huge. And that psychological effect carries forward and creates momentum.
That's all AMD needs to do with their GPUs for consoles, their APUs, etc, they don't need to make large profits directly from console gpu sales. That is their goal.
The worst case scenario, it still looks good, that they got the supply contracts.
Absolute worst case scenario, graphics division looks good.
Best case, see above.
So good for AMD and will help them though their CPU disasters. But on the other hand, will it lead to complacency? Let's see.
NV lost these contracts because of their bonehead moves. They did this during the first Xbox. M$ wanted to lower to cost to help sell units, the GeForce 3 in it was a big expense. NV wouldn't budge on price. They wanted a premium for it despite it being old chips by that time.
I heard a similar thing happened with Sony and PS3. NV is not the best partner when it comes to consoles. The plus side of all consoles having AMD now is that they will be similar in hardware which may help cross platform titles.
But I think this move to produce GPUs for Sony is good. It means consistant orders for the next few years. Its always good to know where your next pay cheque is coming from.
Who said we gotta be right? Opinions seldom are.:roll:
Silly cubicle workers.:shadedshu
;)
and they earn and earn ,i know many people that have bought more then 1 of a console over its life cycle, im one of them (i begrudgingly did)
and thats not in any way, what any company would call short term gain=, regular monthly output for 5-10 years yeh get piledriver sorted lazy ass:p asap:respect:
i do hate that kinda ,i KNOW, but cant whisper a word comment:mad:
If you installed the game onto the HDD on the 360 version, that pop-in problem would likely go away.
and thats the main topic and point being discussed :confused:
If they got 1 dollar of profit per chip...
...they would make 55 + 65 + 95 = 215
$215 millions in 10 years
or $21 million every year
or $5 million per quarter
phx.corporate-ir.net/phoenix.zhtml?c=74093&p=irol-newsArticle&ID=1652123&highlight=
That's pretty much nothing considering their annual earnings. And the reality is that they don't make 20x more profits than that, probably not even 10x that, per Xbox360 sold.
By contrast they make several dozens, sometimes hundreds of $ in profits per GPU or CPU sold and any shift in those markets will have a much much greater impact than console sales.
Console sales are a nice little addition considering that R&D overlaps with their GPU bussiness. A good way to get $20-50 million extra revenue at the end of the quarter, but it is in no way a life changing scenario as so many people pretend in this thread. If AMD had to be saved by this, it wouldn't, and it will certainly not make a scratch in Nvidia's financials which is what my original point was about.
EDIT: Sme more background: www.techspot.com/news/47544-jpr-q4-2011-gpu-shipments-were-up-9-intel-still-leading.html So this last quarter AMD shipped 30 million, extrapolating for 10 years 30x4x10== 1200 million GPUs shipped. At a much higher average profit per unit sold.
I think AMD will get something outta this one way or another and I think the next gen PS4 will benefit from it as well as it was plagued with performance issues and had lower quality graphics for alot of games compared to their 360 variants with their PS3.