In the wake of its GeForce GTX 1080 and GTX 1070 graphics card launches, NVIDIA decided to cut prices of its previous-generation GeForce GTX 980 Ti, GeForce GTX 980, and GeForce GTX 970 graphics cards, in a bid to clear inventories. The $379 and 150W GTX 1070 is faster than the GTX 980 Ti and the GTX Titan X, rendering them obsolete. The price of the $620 GTX 980 Ti has been cut by $125, and is now down to $495~499. The GTX 980, on the other hand, sees its price cut by $75, bringing its price down from $399 to $324, less than the launch-price of the GTX 970. The smash-hit GTX 970, at the dusk of its market life, sees its price cut by $25, bringing it down from $289 to $265.