Marketing rebranded cards is a much greater effort than selling the achievements and improvements of a fully new product launch. And word on the street is AIB partners that have to deal with rebrands don't really enjoy doing so. Having to sell the old as new is a tough sell, especially so when virtually no extra features seem to have been implemented. AMD itself is marketing their new RX 500 series as worthy improvements to its R9 390 graphics cards, for what it's worth. And as such, AIB's have to come up with original, out-of-the-box ways of peddling what is pretty much their old stuff as if it was new.

Recently, we've seen MSI showcasing a "3rd Gen FinFet 14" production process for its RX 570 Gaming X; now, PowerColor is looking to increase the attractiveness factor on its RX 580 Red Devil and Red Devil Golden Sample graphics cards (of which we've seen a teaser here and there) by showcasing an improved, reinforced VRM design for its upcoming graphics cards, with a "Platinum Power Kit", which includes Dr.Mos and a top-of-the-line Digital Power delivery system. Its VRM, however, keeps the 6-phase design that was already present on the RX 480. Here's hoping that the additions to PwerColor's card, alongside the Red Devil's purported 8+6-pin power delivery, will allow for higher overclocks, perhaps making this card a prime candidate for more efficient, exotic cooling solutions.