EK Water Blocks, the market leader in PC custom liquid cooling, is launching its new brand created for PC gamers called EK Fluid Gaming. Bringing the best price/performance ratio imaginable, it's set to change how water cooling is perceived. This is real EKWB water cooling at an affordable price thanks to innovative patent pending technology.

The benefits of liquid cooling of CPUs and especially GPUs have never been so obvious as air cooling solutions are struggling to cope with cooling demands of modern PC hardware. Air-cooled PCs tend to suffer from loud noise and overheating, something that no gamer wants to hear and see as it degrades performance of hardware, furthermore preventing any serious overclocking! Liquid cooling is the best solution for rapid heat removal due to its unmatched thermal heat dissipation. It is the only solution that allows successful heat removal from critical spots with zero noise pollution!Speaking with gamers around the world has given us a very clear picture that building a PC is a wonderful experience. Once you do it yourself and see how easy it is, you become addicted. But like all great things, building a PC requires a certain budget and usually, this budget is limited to a certain hardware price range. Custom liquid cooling tends to be expensive and only a small number of people can afford it. We wanted to change that! We found a way to make it all much more affordable with new aluminum technology that brings great performance for almost half the price of our core enthusiast lineup.

"We believe every gamer should experience the joy of putting together a PC with a full custom liquid cooling solution. Every gamer should enjoy gaming on a silent PC with high FPS and low temps. Every gamer should be able to overclock his gaming PC and see what hardware is really capable of. With EK Fluid Gaming, we are now enabling you to do just that - a legendary liquid cooling solution at a very affordable price." - Mark Tanko, EKWB CEO

For the price of good closed loop all-in-one unit, you can now get your own custom loop solution that is expandable and will look amazing. EK Fluid Gaming is offering you optimized kits for CPU and GPU cooling, something that is hard to achieve with the basic AIOs, especially if you want your system to run super silently! Our vast knowledge in thermal engineering has helped us to overcome the differences in materials thus allowing us to create a solution that even the most hardcore enthusiasts would love to have.

Do not fear the unknown! Yes, you will need to assemble the EK Fluid Gaming kit but we had beginners in mind. Everything has been designed to be as easy as possible and we have devised a detailed step-by-step video tutorial for every kit. An error-preventing installation design is implemented with all of our EK Fluid Gaming cooling gear so it is as easy as installing any other cooling solution. If you have any questions about the installation process, you can count on our legendary support team that can help you out anytime!

EK Fluid Gaming products bring incredibly pure and minimalistic design for gamers to experience what enthusiasts and past customers of EK have known for years. Just like liquid shapes itself to an object, EK Fluid Gaming water blocks merge with your hardware. EK Fluid Gaming is the next revolutionary step in PC cooling that will enable high-end hardware to perform at its maximum.Technical Highlights
Fluid Gaming products are available only as complete liquid cooling kits due to incompatibility with other copper-based liquid cooling parts available on the market from EKWB and other brands. We offer three different Fluid Gaming kits; A120, A240, and A240G.

A120 and A240 are focused on CPU cooling with different size radiators for heat dissipation, whereas A240G is the first custom liquid cooling kit on the market that offers both CPU and GPU cooling out of the box. Customers of the A120 and A240 kits will be able to upgrade to GPU cooling later on, rest assured!EK-AluStream SE radiators offer high-class cooling performance for its thickness of less than 28mm. Dense aluminum fins combined with a slim profile provide a huge cooling surface, while the radiator remains highly compatible with most cases on the market. AluStream SE radiators are optimized for maximum heat dissipation across the entire operational range of the included industrial grade high-static pressure EK-Vardar fans thus delivering exceptional performance at both low and high airflow operation.

All three kits offer CPU cooling with EK-Supremacy AX, an evolution of the renowned high-end EKWB CPU water block that brings excellent performance and an attractive appearance! It's a universal water block that suits all modern CPU sockets on the market, both Intel and AMD.

The flagship EK Fluid Gaming kit, the A240G, includes a GeForce GTX water block that fits all the latest NVIDIA GeForce GTX 10 Series graphics cards as well as TITAN X Pascal and TITAN Xp graphics cards. A smooth-looking backplate is included! AMD Vega will get its own kit once it hits the market!EK Fluid Gaming kits come with EKWB's own SPC series PWM liquid cooling pump with integrated reservoir. This combo offers premium hydraulic performance and full speed control for silent operation. Full performance on demand or whisper-quiet operation in idle mode.

To complete the full custom loop each EK Fluid Gaming kit comes with EK-ACF ALU fittings, EK-DuraClear transparent tubing, and the latest EK-CryoFuel coolant. Power and PWM cables, a pump holder and a detailed installation booklet that is accompanied by video installation tutorials on EK's YouTube channel are also included.Availability and Pricing
EK Fluid Gaming kits are 100% designed and made in Slovenia, Europe and are already available for purchase directly through the EK webshop, exclusively through Newegg in the US, and Caseking.de and OCUK in Europe. The manufacturer's suggested retail prices (MSRP) excl.VAT are listed below.