Sunday, January 21st 2018
NVIDIA Asks Retailers to Ensure Gamers Get Graphics Cards
The crypto-currency plague continues to nibble away at the PC gaming ecosystem, driving gamers to consoles. This affects the long-term prospects of graphics processor manufacturers like NVIDIA, who will find it difficult to pull gamers lost to consoles back to the PC ecosystem, should newer cost-effective ASICs arrest the viability of using GPUs to mine crypto-currency (as it did on several occasions in the past). The company is reportedly writing to PC hardware retailers to take steps to ensure that PC gamers have access to graphics cards first, and only then crypto-currency miners. The request doesn't prescribe any measures to control graphics card prices that have clearly gone out of hand.
Retailers in Germany responded lukewarmly, by setting quantity limitations, ranging between 2 to 5 units per order (and not per-household). Retailers responding to ComputerBase.de commented that they sometimes receive orders by e-mail with quantities running over 100 units. NVIDIA emphasizes that this request is a "recommendation" on its part, and not a directive, and that it would never interfere in freedom of commerce (by letting market-forces sell $200 graphics cards at $1000). The only people standing to lose are PC gamers who haven't upgraded their graphics cards in over two years, who are not able to play today's AAA games at recommended settings, especially when newer games are implementing the new DirectX 12 API, and their eye-candy have leaped to levels 2+ year old high-end graphics cards struggle to keep up with.
Source:
ComputerBase.de
Retailers in Germany responded lukewarmly, by setting quantity limitations, ranging between 2 to 5 units per order (and not per-household). Retailers responding to ComputerBase.de commented that they sometimes receive orders by e-mail with quantities running over 100 units. NVIDIA emphasizes that this request is a "recommendation" on its part, and not a directive, and that it would never interfere in freedom of commerce (by letting market-forces sell $200 graphics cards at $1000). The only people standing to lose are PC gamers who haven't upgraded their graphics cards in over two years, who are not able to play today's AAA games at recommended settings, especially when newer games are implementing the new DirectX 12 API, and their eye-candy have leaped to levels 2+ year old high-end graphics cards struggle to keep up with.
58 Comments on NVIDIA Asks Retailers to Ensure Gamers Get Graphics Cards
If it actually a journalistic piece, and not an editorial, words like mining "plague" would not be used. It is a very opinionated word in this context.
@Jozsef Dornyei no, the last thing people who build and upgrade their systems want is a motherboard GPU combo. The high end motherboard and CPU may be relevant for 8 years, but GPU's are outclassed long before then, necessitating about 2 upgrades in that period.
Not 12 days ago (I was looking at GPU prices and availability on 1/10/18) the same GTX 1060 3GB & 6GB cards at this store were listed around $330-360 and they didn't have any GPU over a GTX 1060 (3 or 6GB). If I hadn't had put my spare cash towards something else more important, I would have gone in and pick up a couple just because they were close to MSRP then. Now they have a small pile of 1070Ti and they're pushing a grand. Holy hell.
GTX 980Ti cards on ebay are pushing $500+ (depending on model) - that's almost what I paid for one of mine new.
Even if some of these retailers do try to hold some GPUs for gamers, it won't change the prices simply due to the demand that's out there. Plus, what would a retailer do if they turned away sales. They're here to make money....I guess maybe out of the goodness of their hearts (if that is a thing out in the business world where everyone wants to make a buck) there's a slim possibility that they might do such a thing, but I wouldn't hold my breath.
You can recycle the CPU and the memory. The only thing you cannot recycle is the mobo - you can sell it if it is only 2 years old.
- more work, because you need to find a CPU/board combo that is worth a penny in resale
- more work, because you'll be rebuilding your rig because you wanted to upgrade a GPU o_O
- equal or much higher cost, because you are forced to buy things you didn't need, while GPU prices are not suddenly going to go down
- All of the above combined
Explain to me again what the advantage was? We don't suddenly magically have low demand and high supply with your method, its the same production lines, except now you've expanded the pressure on those production lines by also forcing customers to buy unnecessary RAM, board, CPU and whatever else some bright lights like yourself come up with. Wasn't RAM one of those things also in high demand? Or what if the shop only sells crappy boards that have zero value on resale/not the board/CPU/RAM you want, etc etc etc.
And all of this trickery just so some (big) kids can play a video game. Are you for real, bro?
No, its real simple, the only and definitive solution is to kill crypto mining full stop. Anything else is untrue, a blatant lie, or a company that thinks its customers are total idiots. Given a bunch of responses to this topic, the latter really isn't far off IMO. Not too long ago people suggested to 'lock mining out of GPUs'... another such display of brilliance... Its not even possible.
Please go back to your shop
Its 'different' Ill give you that, but for a forum it might be a pretty good thing.
As far as gamers go, I'm not really sure how companies prevent them from all going to miners when so many of them are just running small-ish home operations. And buying 1 or 2 cards at a time as a limit barely helps when they sell out within seconds anyway. I finally just got a 1080ti (at normal retail, without gouging) from Amazon for my own gaming pc, but it took many hours and days of work to snag it as soon as they went in-stock. And I had to be fast, that round sold out in less than a minute when I got mine. It's like the Switch launch revisited.
segmentnext.com/2018/01/19/nvidia-ampere-graphics-cards/
They aren't the only people... CPU, motherboard, Case's, and even to some degree peripheral markets are watching on the sidelines as... DDR4 and graphic cards squander the whole DIY computer equation. Without those components (even if able to get in some instances) it's going to have folks who need an upgrade looking at OEM/ boutique prebuilds, and Laptops. When Intel/AMD are moving (or poised to move new CPU's) nobody going to interested in those CPU's or a mobo's and most folks don't necessarily upgrade peripheral (keyboard, speakers, monitors, etc).
So no gamers aren't the only ones affected by the issues here in early 2018. Personally both myself and one of my boys pulled the trigger on new build between say Black Friday and Christmas, and while his gaming build was all new he couldn't pull the trigger on the GPU. At that time as prices where high and the budget was eaten up on 16Gb of memory. So now he's holding out with a R9 280, which yes is long-in-the-tooth but still decent for 1080P.
I was thinking of a build for the "home use" (lower power micro case) with Raven Ridge, but the release date info in November was vague, didn't see memory price/situation being any better till at least Q2 2018. Then Amazon had a deal that for opening a CC account they gave $70 off the price of a 1500X. So that was $90, and splurged on 2x4Gb 3000MHz Dominator kit at $120. As to graphics I kept going back-n-forth considered holding out with a 6750 for awhile, as still didn't like the prices and construction on 1050/550's that kept popping up as "deals". Though finally like a week before Christmas decided to go with a single fan Gigabyte R7 550 2Gb for $75 -AR.
All that said who's thinking of purchasing components in this environment and that's hurting more than just Gamers.
But that won't happen ever. We are still using a layout that's more than 20 years old, born in an era where computer had no choice but be huge, and even itx is just a slight variation. Compatibilty is too much of an issue.
My solution ensures that gamers _can_ buy GPUs.
AMD and NVidia simple sells 50% of the stock to GPU on mobo manufacturers.
The only person would not like this is a miner who wants to buy a graphic card into his rig...