Friday, April 6th 2018
In Aftermath of NVIDIA GPP, ASUS Creates AREZ Brand for Radeon Graphics Cards
Graphics card manufacturers are gradually starting to align their gaming brands with NVIDIA to get admission into the exclusive GeForce Partner Program (GPP). Although there isn't any official confirmation on behalf of the NVIDIA AIB partners, small but significant changes are starting to become evident. The first example comes from Gigabyte's Aorus gaming line. Gigabyte currently offers the Gaming Box external graphics enclosure with a GeForce GTX 1070, GTX 1080, or a Radeon RX 580. If we look at the packaging closely, we can clearly see that the RX 580 box lacks the Aorus branding. However, Gigabyte isn't alone though. MSI is apparently in favor of GPP too as they remove all their Radeon Gaming X models from their global website. Take the Radeon RX 580 for instance. The RX 580 models from the Armor lineup are the only ones present. Surprisingly the US website still carries the Gaming X models.
The latest rumor suggests that ASUS is the third AIB partner to jump on the GPP bandwagon. The Taiwanese manufacturer is allegedly creating the AREZ brand to accommodate their Radeon products. The AREZ moniker probably alludes to the Ares series of dual-GPU graphics cards historically centered around AMD GPUs. If this rumor is true, the Strix, Dual, Phoenix, and Expedition Radeon models are going to fall under the new AREZ branding. ASUS might even go as far as dropping their name from the AREZ models entirely.
Update 17/04/2018: ASUS has officially announced the 'AREZ' brand here.
Source:
VideoCardz
The latest rumor suggests that ASUS is the third AIB partner to jump on the GPP bandwagon. The Taiwanese manufacturer is allegedly creating the AREZ brand to accommodate their Radeon products. The AREZ moniker probably alludes to the Ares series of dual-GPU graphics cards historically centered around AMD GPUs. If this rumor is true, the Strix, Dual, Phoenix, and Expedition Radeon models are going to fall under the new AREZ branding. ASUS might even go as far as dropping their name from the AREZ models entirely.
137 Comments on In Aftermath of NVIDIA GPP, ASUS Creates AREZ Brand for Radeon Graphics Cards
The only thing from you, ASUS, that will remain in my home will be A8R32-MVP Deluxe. :love::love::love:
And, yes, If I check my ASUS account I will find a lot of ASUS products, but not all of them ......:mad::mad::mad:
Bye, bye, bye, ASUS!!!
I hope Nvidia is sued for this program and fast.
And although they wouldn't get any money from me in the first place, I see a lot of ppl raging and claiming they are done with the company.
Which is nice. Hopefully they stick with their decisions.
So you all complain because you are going to get the same product under a different name/branding ?
Oh how silly am i ............. TOTALY FORGOT WE ARE IN 2018 ........ PEOPLES ( read kids ) BUY STUFF BECAUSE THEY LIKE THE NAME ON THE BOX NOT WHAT'S INSIDE ........... EVERYTHING MAKES SENSE NOW !!!
Also, gaming brands are fickle. The AIB's make them, then add more all the time. Gaming X, Gaming Z. C'mon, let's not pretend they've not been disingenuous on that already.
I, being an adult, don't buy a card because it says ROG on it. I read reviews and buy on knowledge, not branding.
I know why people are getting 'upset' but really, we can all still make informed buying decisions and remember, not buying an AMD card from some of the major vendors will hurt AMD. There aren't enough AMD exclusive AIC's to go around.
This change might be minor for enthusiasts, but it will have a massive impact on sales.
If AMD make a fantastic gfx card, and it has an awesome cooler and still carries the 'Frozr' name, it won't make it less appealing. Likewise, an Nvidia card that underperforms but has a 'Gaming' tag, won't make it a hit. Price/Performance dictate the success. The branding is used by AIB/AIC to flog us any old crap.
Frankly it's less confusing to the uninformed if MSI Gaming X, doesn't apply to both Nvidia and AMD. I always liked Asus 'Ares' and 'Mars' branding, cleverly, the same God under different times.