Friday, April 6th 2018
In Aftermath of NVIDIA GPP, ASUS Creates AREZ Brand for Radeon Graphics Cards
Graphics card manufacturers are gradually starting to align their gaming brands with NVIDIA to get admission into the exclusive GeForce Partner Program (GPP). Although there isn't any official confirmation on behalf of the NVIDIA AIB partners, small but significant changes are starting to become evident. The first example comes from Gigabyte's Aorus gaming line. Gigabyte currently offers the Gaming Box external graphics enclosure with a GeForce GTX 1070, GTX 1080, or a Radeon RX 580. If we look at the packaging closely, we can clearly see that the RX 580 box lacks the Aorus branding. However, Gigabyte isn't alone though. MSI is apparently in favor of GPP too as they remove all their Radeon Gaming X models from their global website. Take the Radeon RX 580 for instance. The RX 580 models from the Armor lineup are the only ones present. Surprisingly the US website still carries the Gaming X models.
The latest rumor suggests that ASUS is the third AIB partner to jump on the GPP bandwagon. The Taiwanese manufacturer is allegedly creating the AREZ brand to accommodate their Radeon products. The AREZ moniker probably alludes to the Ares series of dual-GPU graphics cards historically centered around AMD GPUs. If this rumor is true, the Strix, Dual, Phoenix, and Expedition Radeon models are going to fall under the new AREZ branding. ASUS might even go as far as dropping their name from the AREZ models entirely.
Update 17/04/2018: ASUS has officially announced the 'AREZ' brand here.
Source:
VideoCardz
The latest rumor suggests that ASUS is the third AIB partner to jump on the GPP bandwagon. The Taiwanese manufacturer is allegedly creating the AREZ brand to accommodate their Radeon products. The AREZ moniker probably alludes to the Ares series of dual-GPU graphics cards historically centered around AMD GPUs. If this rumor is true, the Strix, Dual, Phoenix, and Expedition Radeon models are going to fall under the new AREZ branding. ASUS might even go as far as dropping their name from the AREZ models entirely.
137 Comments on In Aftermath of NVIDIA GPP, ASUS Creates AREZ Brand for Radeon Graphics Cards
/OTYeah it doesn't matter then, they still receive their chips not matter how fast or slow. Asus msi and gigabyte should've just refused this whole thing altogether, nvidia would've gone back on its steps.
Well for that i will not be buying ASUS products again until they can stop being Arez about this.
Nvidia is in the exact same position as Intel was years ago , they've successfully launched attacks on all fronts against their competitor and they've reached a point where they can afford to blatantly break the law as long as it gets them one step closer to having a complete monopoly on the market.
Asus didn't make these rules, msi/gb are already rebranding products as well to meet these guidelines so are people not going to buy from three of the largest suppliers or is this just another "screw Asus fest"
Also confused on the "overpriced" Asus product comments. Their top tier is no more or less expensive than anyone else and at least when they sell a product it doesn't have a vrm section that makes me want to vomit. (looking at you gb and msi).
This is yet another TWIMTBP ploy from nvidia. I am sure Asus would have paid greatly had they not complied with this nonsense and I sense an antitrust suit similar to amd/Intel back in the day.
Getting ES samples is one thing, but then there is the possibility of not being able to get the amount of GPUs you would need, because GPP partners take priority.
So long as you don't have to contact them directly, there's probably not going to be a problem.
I'm willing to give them a chance, but one moar time their support will start being useless again and I'm not even looking at these guys. I've bought their stuff for 10+ years, and support seems to be just messing around with me when I want something from them. They're doing it in the company's name expense, but what do I know, I never worked in tech support. I'm probably wrong.
ASUS would have lose some Nvidia sales but then again at least they wouldn't have also lost Mobo, monitor, and AMD GPU sales. This says nothing to the demands Nvidia will make in the future, surely behind doors just like the GPP.
Nvidia is a bully, giving in only emboldens them. ASUS capitulating is only part one. Sometimes the moral decision is the right decision for a business. People who go on about business having to make money seem to completely forget that people have to want to give that company their money.
Also, I'd like to add that it will maybe give some more/better variety of AMD (ffs, I keep wanting to tpye ATI forever) cards. Some nice competition between the Arez and Asus departments. At least somebody at Asus gets a promotion out of it to manage the Arez cards somewhat independently of the Geforce fcards. ROG is a lame brand anyways.
I don't care about the average consumers' point of view any further than I could throw them. If they buy the Asus cards, then so be it. Let them have their overpriced GPP nonsense.
wccftech.com/asus-unleashes-rog-ares-ii-dual-radeon-hd-7970-ghz-graphics-card/
It's why I said Asus (and others) should have said: "you want a line for yourselves? fine, we'll keep what we have for amd and you're welcome to start promoting your dedicated line from scratch."
The real problem here is AMD's lack of ability to compete at the high-end for I don't remember how many years in a row. Everybody who praised them for abandoning high-end with Polaris and going mid-range only "because that's where the real money is", you now see how wrong you were. Because at this point AMD can't do amything about GPP, but go cry on Kyle's (and others') shoulders.
person 1: We could enable VESA adaptive sync capability for our desktop gpus.
person 2: Interesting idea, but how about we force board makers to use their high end branding for nVidia cads only instead. Also, let's make game developers put a bunch of useless effects into their games that tank performance for all cards, but more for AMD.
person 1: That's just as well.
The question wasn't "Should we abandon the Ultra High End?" The question was "Is it worth our limited resources to take the top spot for a 4th time in row?" It actually seems like AMD made the right decision too: Their marketshare and revenue is up in the GPU department. It went DOWN during the 290X era.
P.S. Don't worry, AMD will hit back hard for the top spot by the end of 2020 now that they have money again ;).