Wednesday, April 11th 2018

Top Level AMD Veteran Chris Hook Leaving the Company

by
Raevenlord
 Discuss (35 Comments)
After Raja Koduri left AMD in a low-profile-turned-high-profile leave of absence, ending up as head for rival Intel's newly formed Core and Visual Computing Group, now it's time for another high-level player to leave the company. AMD's Chris Hook has been in the company for almost two decades, rising from the bottom up towards the enviable position (at times) to lead the entire AMD's Radeon Technologies' Group Marketing Department since October 2017.

In a Facebook post detailing his departure, Hook joked that when he first joined the company, "ATI still had a smoking room, there was only one TV in the office (a small 14" black and white version we crowded into a room to watch 9/11 on), transistor size was still measured in microns, and 320x240 was considered 'high res'." Chris Hook has led (or been in the next closest position) as the public-facing effort of ATI/AMD-RTG and AMD core marketing team for a while now, so him leaving the company at a time where the global GPU marketshare is better than it ever has been in years does give some food for thought. Some publications are speculating on a move from AMD to Intel, similar to Raja Koduri's, citing close relationships between both men and the need for Intel to eventually market some products originating from their Core and Visual Computing Group (maybe with Arctic Sound?)
Sources: Chris Hook's Facebook, via HotHardware

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35 Comments on Top Level AMD Veteran Chris Hook Leaving the Company

#1
xkm1948
Marketing huh? So he is partially responsible for the over hype for the past gen RTG launches. Meh, who cares.
Posted on Reply
#3
IceScreamer
I wonder, with those two big names leaving RTG, what exactly is planned. I mean I've heard of Navi, and, judging by the leaks, the "new" RX 500X series are overclocked version of the current cards. I'm really interested what will come out of their GPU department.
Posted on Reply
#4
Vayra86
IceScreamerI wonder, with those two big names leaving RTG, what exactly is planned. I mean I've heard of Navi, and, judging by the leaks, the "new" RX 500X series are overclocked version of the current cards. I'm really interested what will come out of their GPU department.
Don't assume the two are related. This guy did marketing. What is related is his relationship to Raja, I would say.
Posted on Reply
#5
dj-electric
This guy didn't have much work to do the past 4 years
Posted on Reply
#6
IceScreamer
Vayra86Don't assume the two are related. This guy did marketing. What is related is his relationship to Raja, I would say.
Oh I didn't assume they were business related at all, I was just going by the fact that they were, from some quick research, kinda big names at AMD.

And to answer my original question AMD did restructure the engineering side of things per this article www.anandtech.com/show/12363/amd-reassembles-rtg-hires-new-leadership .
Posted on Reply
#7
Vayra86
dj-electricThis guy didn't have much work to do the past 4 years
He did, he just didn't do it
Posted on Reply
#8
T4C Fantasy
CPU & GPU DB Maintainer
IceScreamerI wonder, with those two big names leaving RTG, what exactly is planned. I mean I've heard of Navi, and, judging by the leaks, the "new" RX 500X series are overclocked version of the current cards. I'm really interested what will come out of their GPU department.
they are not even overclocked, they are direct rebrands, i added all in the gpu database
Posted on Reply
#9
IceScreamer
T4C Fantasythey are not even overclocked, they are direct rebrands, i added all in the gpu database
Jeez, not even an overclock? I don't know how long they can pull this off.
Posted on Reply
#10
T4C Fantasy
CPU & GPU DB Maintainer
IceScreamerJeez, not even an overclock? I don't know how long they can pull this off.
AMD Radeon 550X 640SP (64-bit)
www.techpowerup.com/gpudb/3206/radeon-550x-640sp

AMD Radeon RX 550X
www.techpowerup.com/gpudb/3194/radeon-rx-550x

AMD Radeon RX 550X 640SP
www.techpowerup.com/gpudb/3203/radeon-rx-550x-640sp

AMD Radeon RX 560DX
www.techpowerup.com/gpudb/3198/radeon-rx-560dx

AMD Radeon RX 560X
www.techpowerup.com/gpudb/3193/radeon-rx-560x

AMD Radeon RX 570X
www.techpowerup.com/gpudb/3192/radeon-rx-570x

AMD Radeon RX 580X
www.techpowerup.com/gpudb/3190/radeon-rx-580x

AMD Radeon 540X Mobile (64-bit)
www.techpowerup.com/gpudb/3208/radeon-540x-mobile

AMD Radeon 550X Mobile (64-bit)
www.techpowerup.com/gpudb/3207/radeon-550x-mobile

AMD Radeon RX 540X Mobile
www.techpowerup.com/gpudb/3204/radeon-rx-540x-mobile

AMD Radeon RX 550X Mobile
www.techpowerup.com/gpudb/3205/radeon-rx-550x-mobile

AMD Radeon RX 560X Mobile
www.techpowerup.com/gpudb/3197/radeon-rx-560x-mobile
Posted on Reply
#11
eidairaman1
The Exiled Airman
IceScreamerJeez, not even an overclock? I don't know how long they can pull this off.
OEM only, not aftermarket.
Posted on Reply
#12
Fluffmeister
And i thought Roy Taylor leaving was a kick in the teeth, I loved overhyped overdrawn launches.

NOOOOOOOOOOOOOOOOOOOOOOO
Posted on Reply
#13
dorsetknob
"YOUR RMA REQUEST IS CON-REFUSED"
IceScreamerI'm really interested what will come out of their GPU department.
:) MORE STAFF :) WITH THE US EQUIVALENT OF A P45
Posted on Reply
#14
DRDNA
i think they are just riding the console and ect. train while trying to make a competitive gpu; I just hope they can do it.
EDIT with the gpu prices the way they have been I bet AMD has made a good amount of console gpu's.
Posted on Reply
#16
TheinsanegamerN
So is this the guy that has sp3ent years rubber stamping the ridiculous marketing that keeps getting AMD in trouble in the GPU department, with over-hyping and under delivering?

Good.
Posted on Reply
#17
eidairaman1
The Exiled Airman
TheinsanegamerNSo is this the guy that has sp3ent years rubber stamping the ridiculous marketing that keeps getting AMD in trouble in the GPU department, with over-hyping and under delivering?

Good.
I feel the same, good riddance, hopefully with those 2 gone RTG can get back to business and learn from mistakes of GCN in Fury/Polaris/Vega and become a viable competitor.
Posted on Reply
#18
coonbro
thig is AMD has allways had a high turnaround no one seems to want to stick around long with them . was like 2 years ago a lot of top guys split the scene. maybe he goes to intel to help with that partnership of the AMD graphics on intel CPU's ? that would add up
Posted on Reply
#19
TristanX
Simple, he had enough releasing Rebrandeons, today was last time.
Posted on Reply
#20
evernessince
TristanXSimple, he had enough releasing Rebrandeons, today was last time.
lol, the 500X series isn't a rebrand. They would have to call it the 600 series for that to be true, aside from the fact that the 500X series is OEM only.
Posted on Reply
#21
vega22
Vayra86He did, he just didn't do it
only 4?

phoning it in since ruby....
Posted on Reply
#22
eidairaman1
The Exiled Airman
TristanXSimple, he had enough releasing Rebrandeons, today was last time.
Nah, he just lied over and over.
Posted on Reply
#23
TheLostSwede
News Editor
Wow, look at you lot of know it all's...
You clearly don't know Chris Hook, as he's one of the nicest guys in the industry. Taking digs like this on someone like him really makes my blood boil. If you have nothing nice to say, then stfu. :mad:
Posted on Reply
#24
Prima.Vera
TristanXSimple, he had enough releasing Rebrandeons, today was last time.
Rebrandeons. LOL. This should be a sticky.
Posted on Reply
#25
medi01
Couldn't care less about marketing persons leaving AMD.

Heck, I actually liked the fact Raja left.

The reason to do that, I guess, is to let some of the miner money flow into AMD's pocket instead of OEMs?
Posted on Reply
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