Monday, August 20th 2018

NVIDIA GeForce RTX Series Prices Up To 71% Higher Than Previous Gen

NVIDIA revealed the SEP prices of its GeForce RTX 20-series, and it's a bloodbath in the absence of competition from AMD. The SEP price is the lowest price you'll be able to find a custom-design card at. NVIDIA is pricing its reference design cards, dubbed "Founders Edition," at a premium of 10-15 percent. These cards don't just have a better (looking) cooler, but also slightly higher clock speeds.

The GeForce RTX 2070 is where the lineup begins, for now. This card has an SEP pricing of USD $499. Its Founders Edition variant is priced at $599, or a staggering 20% premium. You'll recall that the previous-generation GTX 1070 launched at $379, with its Founders Edition at $449. The GeForce RTX 2080, which is the posterboy of this series, starts at $699, with its Founders Edition card at $799. The GTX 1080 launched at $599, with $699 for the Founders Edition. Leading the pack is the RTX 2080 Ti, launched at $999, with its Founders Edition variant at $1,199. The GTX 1080 Ti launched at $699, for the Founders Edition no less.
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225 Comments on NVIDIA GeForce RTX Series Prices Up To 71% Higher Than Previous Gen

#76
AlwaysHope
"...it's a bloodbath in the absence of competition from AMD. "

& who's fault is that? oh that's right... silly incompetent poorly managed AMD even though they bought us Zen goodness to kick Intel's arse!

But hey, having 80%+ of the GPU market according to latest steam hardware survey, most certainly shows that bribing game devs pays off...
Posted on Reply
#77
Tomgang
Yikes. With those prices, my gtx 1080 ti stays right where it is now in my pc. 2080 ti not worfh it at those prices.

Better wait for some competision to come that can lower prices.
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#78
ZoneDymo
thanks to everyone who will be buying this, vote with your wallet, support price hikes!
Posted on Reply
#79
the54thvoid
Super Intoxicated Moderator
ZoneDymothanks to everyone who will be buying this, vote with your wallet, support price hikes!
It's been put on at such a premium, the performance needs to be astronomical, even then,it's still just a graphics card. Funny thing is, no performance leaks yet...

I would love to see real world (current game) benchmark numbers. It's going to be jaw dropping or pant wettingly mediocre.

Nvidia definitely lost me this time round. Irony is, after Vega's initial pricing, I can see whatever comes next from AMD slotting in at 750 bucks at 1080ti performance.
Posted on Reply
#80
Gungar
TomorrowWow so many ingnorant people still keep posting pre order prices here. Get trough your thick skulls. These are PRE ORDER prices you see on regional Nvidia websites.
These are the real prices:

2080Ti: 999$/1050€
2080: 699$/750€
2070: 499$/550€
That's the lowest priced ones. For 999 dollars you get a 2080ti with the blower cooler that can't cool the card properly... Expect prices from asus/msi/evga etc... to be around 100 dollars above those prices.
Posted on Reply
#81
Prima.Vera
I miss those days when AMD release the HD 5870 for 370$ and beat everything nGreedia had at that time, both performance and price wise. It would be a miracle for them to pull something similar now....
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#82
Tomorrow
GungarThat's the lowest priced ones. For 999 dollars you get a 2080ti with the blower cooler that can't cool the card properly... Expect prices from asus/msi/evga etc... to be around 100 dollars above those prices.
I don't care. I have high end heatsink+2x 120mm fans i will slap on it. As far as i'm concerned it may well come without a cooler.
The heatsink is Raijintek Morpheus II. I own Zotac GTX 1080 AMP. Not a bad aftermarket cooler but with this heatsink i dropped temps from 84c to 60c under load (overclocked too).
Im pretty sure it will surpass every single aftermarket cooling solution that AIB's come up with. So i don't really care about their RGB infested monstrosities.

Well it seems Internet is on a frenzy again with pitchforks and blindfolds. So much BS flying around it could block out the sun.

Last time this happened was when ME:A launched, then when SW:BFII launched. People did not even care about the underlying game. They just went along with the bashing because it was "in" and "cool" at the moment.

Complaint NR1: Too expensive. Well is someone holding a gun to your head asking to buy the fastest GPU? Do you even have a system to drive it without bottlenecking? And no - a Core i3 and a 1080p monitor does not count.

Also everyone is citing the pre order prices for FE models as the end all be all price. AIB models WILL be cheaper. For example 1080Ti MSRP was 699$. In my country the cheapest one is 760€ which is reasonable. And not it's not a blower model. So aside from the initial month or two the prices will be near MSRP which is OK.

Complaint NR2: No benchmarks for rasterization perf. This is true to a point. They did run UE4 Infiltrator demo on a 2080Ti. It achieved 78fps vs ~35fps for 1080Ti. That's a 2x increase.

Complaint NR3: Cost per frame is same as Pascal. I fail to see the point of this metric. In the end you are getting better performance. And if you're so concerned about it then grab a used Pascal for cheaper. No one is forcing you to buy the latest and greatest. I swear sometime people think companies are running charity funds or something. Do you expect them to give 2080Ti away for 299$ or something?
Posted on Reply
#83
Liviu Cojocaru
Jesus these prices for some lights, reflections and shadows...I hope 2080 will be at least 15% better than 1080 Ti in actual FPS otherwise these prices are crazy
Posted on Reply
#84
GoldenX
TomorrowI don't care. I have high end heatsink+2x 120mm fans i will slap on it. As far as i'm concerned it may well come without a cooler.
The heatsink is Raijintek Morpheus II. I own Zotac GTX 1080 AMP. Not a bad aftermarket cooler but with this heatsink i dropped temps from 84c to 60c under load (overclocked too).
Im pretty sure it will surpass every single aftermarket cooling solution that AIB's come up with. So i don't really care about their RGB infested monstrosities.

Well it seems Internet is on a frenzy again with pitchforks and blindfolds. So much BS flying around it could block out the sun.

Last time this happened was when ME:A launched, then when SW:BFII launched. People did not even care about the underlying game. They just went along with the bashing because it was "in" and "cool" at the moment.

Complaint NR1: Too expensive. Well is someone holding a gun to your head asking to buy the fastest GPU? Do you even have a system to drive it without bottlenecking? And no - a Core i3 and a 1080p monitor does not count.

Also everyone is citing the pre order prices for FE models as the end all be all price. AIB models WILL be cheaper. For example 1080Ti MSRP was 699$. In my country the cheapest one is 760€ which is reasonable. And not it's not a blower model. So aside from the initial month or two the prices will be near MSRP which is OK.

Complaint NR2: No benchmarks for rasterization perf. This is true to a point. They did run UE4 Infiltrator demo on a 2080Ti. It achieved 78fps vs ~35fps for 1080Ti. That's a 2x increase.

Complaint NR3: Cost per frame is same as Pascal. I fail to see the point of this metric. In the end you are getting better performance. And if you're so concerned about it then grab a used Pascal for cheaper. No one is forcing you to buy the latest and greatest. I swear sometime people think companies are running charity funds or something. Do you expect them to give 2080Ti away for 299$ or something?
The problem is the constant push for higher prices. If this continues, you will pay 3-5 thousands for consumer graphics in a few years. Is that normal to you?
Posted on Reply
#85
bug
RavenmasterDick move nvidia. Price gouging on their own website 1 hour after the presentation...

This is not their price gouging. It's your reading comprehension failing you.
Posted on Reply
#86
Nkd
gasolinahe said from the infiltrator test the 1080ti could do like 3x fps and the 2080ti around 78 which i believe double though, so best case scenario if this is double the per 1080ti ( 650$ and sli set up should be 1300-1400$) i would glady to pay up to 1500$ for the 2080ti . on theory the nvlink would double the vram so kinda sweet, i'm placing my bet here with a distributor to get my hand on a pair of 2080ti hopefully i would not turn out to be awful and really looking forward to overclocking these guys.
its not going to be twice as fast as 1080ti. You can book it on that one. Its all ray tracing number, you are paying for ray tracing thats it. Unless they increase ipc by 75% on the cores you are not getting double the performance of 1080ti. You wonder why he didn't give exact numbers for games? They did it with pascal, so why not with Turing?
TomorrowWow so many ingnorant people still keep posting pre order prices here. Get trough your thick skulls. These are PRE ORDER prices you see on regional Nvidia websites.
These are the real prices:

2080Ti: 999$/1050€
2080: 699$/750€
2070: 499$/550€
comes a guy who doesn't understand it himself and tells other people. Founders edition is 1199 get that through your thick skull lol. AIB's are going to be competing with founders edition. You will find a blower style a few months from now at 999 may be if you are lucky. Same old compete with founder edition price game.
Posted on Reply
#87
bug
Nkdits not going to be twice as fast as 1080ti. You can book it on that one. Its all ray tracing number, you are paying for ray tracing thats it. Unless they increase ipc by 75% on the cores you are not getting double the performance of 1080ti. You wonder why he didn't give exact numbers for games? They did it with pascal, so why not with Turing?
You do understand that when you do ray tracing, you don't need to do SSAO or reflections anymore, don't you? So yes, it's entirely possible (though at this point dependent on the title/demo) to use those resources you just freed up and be faster overall.
Posted on Reply
#88
Nkd
bugYou do understand that when you do ray tracing, you don't need to do SSAO or reflections anymore, don't you? So yes, it's entirely possible (though at this point dependent on the title/demo) to use those resources you just freed up and be faster overall.
give me in game performance. I don't care about coulda woulda shoulda, and people making up their own justification for their purchases. Do you really believe if the card was twice as fast across the board in games nvidia would not have put that on the graph like they did with pascal? Yea they would. But they didn't so Its looking more like its all ray tracing stuff. It won't be faster in any games but will be able to ray trace. So you are getting card with ray trace and if you don't care buy the old gen. As simple as that.
Posted on Reply
#89
Tomorrow
Nkdcomes a guy who doesn't understand it himself and tells other people. Founders edition is 1199 get that through your thick skull lol. AIB's are going to be competing with founders edition. You will find a blower style a few months from now at 999 may be if you are lucky. Same old compete with founder edition price game.
Who the F cares about FE?

MSRP/SEP is what matters. It's pointless to link or watch current prices. These are ALL preorders. Once actual units start shipping and early adopters buy their share the stock stabilizes and prices will fall near MSRP/SEP. Happened with Pascal and will happen with Turing.
Posted on Reply
#90
Xaled
Durvelle27I’m getting
xkm1948I am pre-ordering right meow
nVidia's bots in action.
Posted on Reply
#91
bug
Nkdgive me in game performance. I don't care about coulda woulda shoulda, and people making up their own justification for their purchases. Do you really believe if the card was twice as fast across the board in games nvidia would not have put that on the graph like they did with pascal? Yea they would. But they didn't so Its looking more like its all ray tracing stuff. It won't be faster in any games but will be able to ray trace. So you are getting card with ray trace and if you don't care buy the old gen. As simple as that.
If in game performance is what you're after, may I kindly ask you to spare us your comments until such data becomes available? TIA
Posted on Reply
#92
techy1
for those special* people that says "look it says 999$, almost like gtx 1080 ti, why u all cry?":
1) 999 > 699 (prove me wrong);
2) if in "1)" you did prove me wrong (cuz you special*) - then "999" will probably never gonna happen, not even for asus blower, because special* people like you do buy out as we speak 1250$ both BP and FE cards without seeing any benchmarks or reviews;
3) F the previous "1)" and "2)" - you still more special* and prove me that it will cost 999 and 999=699.
well guess what - 2.5 years have passed from previous gen and in that case you will get the same price performance - is that a good thing? if that logic is true then gtx 1080 should cost 1700$, because gtx 480 (from year 2010 with initial price 499$) is 360% slower, so gtx 1080 price should be 360% higher, right? - no thanks, but I do not want that kind of "advancements in technology", I will pass
Posted on Reply
#93
adulaamin
Looks like I'll be holding on to my 1080 TIs for quite a while and I may be buying my first ever console soon. :)
Posted on Reply
#94
blobster21
I won't help this stock holders orgy at my expense. Game over !
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#95
mobiuus
been a nvidia fan for decade...but HELL if i'm gonna pay for that shit... what do they think we are?? suckers!!???
i have got the money but i would rather die then pay at these prices...
my msi 1080 gaming x stays where it is
..and ray tracing, a long way from fully ray tracing rendered scenes, until then this generation rtx is gonna be weak and obsolete...
Posted on Reply
#96
Durvelle27
XalednVidia's bots in action.
A bot :roll:
Posted on Reply
#97
ShurikN
Boy, am I happy I don't have to build a new PC any time soon. And by the time I get back to my home country, AMD will release something compelling on 7nm.
Posted on Reply
#98
Prima.Vera
So they pulled another GTX 8800 series prices.
I guess some things never change...
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#99
enxo218
No thanks nvidia proving once again that last gen market is where to consider
Posted on Reply
#100
bug
Prima.VeraSo they pulled another GTX 8800 series prices.
I guess some things never change...
Were you seriously expecting anything else? Do you know a case where somebody had a product head and shoulders above competition and then released something even better at reasonable prices?
These things have a huge die, that alone means expensive.
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