Thursday, August 30th 2018
NVIDIA: Don't Expect Base 20-Series Pricing to Be Available at Launch
Tom Petersen, NVIDIA's director of technical marketing, in a webcast with HotHardware, expressed confidence in the value of its RTX 20-series graphics cards - but threw a wrench on consumers' pricing expectations, set by NVIDIA's own MSRP. That NVIDIA's pricing for their Founder's Edition graphics cards would give partners leeway to increase their margins was a given - why exactly would they sell at lower prices than NVIDIA, when they have increased logistical (and other) costs to support? And this move by NVIDIA might even serve as a small hand-holding for partners - remember that every NVIDIA-manufactured graphics cad sold is one that doesn't go to its AIB's bottom-lines, so there's effectively another AIB contending for their profits. This way, NVIDIA gives them an opportunity to make some of those profits back (at least concerning official MSRP).
Tom Petersen had this to say on the HotHardware webcast: "The partners are basically going to hit the entire price point range between our entry level price, which will be $499, up to whatever they feel is the appropriate price for the value that they're delivering. (...) In my mind, really the question is saying 'am i gonna ever see those entry prices?' And the truth is: yes, you will see those entry prices. And it's really just a question of how are the partners approaching the market. Typically when we launch there is more demand than supply and that tends to increase the at-launch supply price."
Of course, there were some mitigating words left for last: "But we are working really hard to drive that down so that there is supply at the entry point. We're building a ton of parts and it's the natural behaviour of the market," Tom Petersen continued. "So it could be just the demand/supply equation working its way into retail pricing - but maybe there's more to it than that."
Sources:
HotHardware Webcast, via PCGamesN
Of course, there were some mitigating words left for last: "But we are working really hard to drive that down so that there is supply at the entry point. We're building a ton of parts and it's the natural behaviour of the market," Tom Petersen continued. "So it could be just the demand/supply equation working its way into retail pricing - but maybe there's more to it than that."
95 Comments on NVIDIA: Don't Expect Base 20-Series Pricing to Be Available at Launch
My GTX1080ti will keep me company for a while yet.
The GTX 1080/TI is a bargain right now and if somebody needs to buy a GPU, I encourage anyone to buy one. I think they push the marketing of the RTX series because of the GTX overstock, they try to make the people forget about how cheap they are right now and how powerful they are to people playing 1080p.
I have no horse in this race except for very high hopes for 2070 matching 1080Ti or coming very close. 2080 is going to be a meh deal compared to 2070 while 2080Ti is just ridiculous at $1000 even though it will offer amazing performance.
I like buying new gen cards too,I'm itching to upgrade even though I have stellear performance on 1080, but pre ordering rtx is just silly unless you absolutely do not care about perf/price.
But then again, everything is worth what someone (sucker) is willing to pay.
Just too expensive to make , and that's just the Gpu ,bring memory into the equation ,,and Nvidia fans are going to pay over the msrp for the next year imho with the odd week long exception.
Nvidias Pr is on form, we're all in trouble.
If they instead just gave a true Dx 12 card with a-sync and used that 750mm2 for good old CUDAs, the price would be justified.
We pre-ordered 2 because of one thing - tensor cores. Previously to get 600 tensor cores we had to shell out for Titan V @$3000 each. Now the 2080 ti packs the same tensor cores count at less than half the price. We have to try them out to see how they fare. It is a bargain in my opinion, but like I said, it depends on your situation. For gaming though, if they can do 4k very well, then I think it is an okay deal if you can afford it.
There are no better alternatives, gaming or work load-wise. AMD has nothing that is even close at this point.