Thursday, August 30th 2018
NVIDIA: Don't Expect Base 20-Series Pricing to Be Available at Launch
Tom Petersen, NVIDIA's director of technical marketing, in a webcast with HotHardware, expressed confidence in the value of its RTX 20-series graphics cards - but threw a wrench on consumers' pricing expectations, set by NVIDIA's own MSRP. That NVIDIA's pricing for their Founder's Edition graphics cards would give partners leeway to increase their margins was a given - why exactly would they sell at lower prices than NVIDIA, when they have increased logistical (and other) costs to support? And this move by NVIDIA might even serve as a small hand-holding for partners - remember that every NVIDIA-manufactured graphics cad sold is one that doesn't go to its AIB's bottom-lines, so there's effectively another AIB contending for their profits. This way, NVIDIA gives them an opportunity to make some of those profits back (at least concerning official MSRP).
Tom Petersen had this to say on the HotHardware webcast: "The partners are basically going to hit the entire price point range between our entry level price, which will be $499, up to whatever they feel is the appropriate price for the value that they're delivering. (...) In my mind, really the question is saying 'am i gonna ever see those entry prices?' And the truth is: yes, you will see those entry prices. And it's really just a question of how are the partners approaching the market. Typically when we launch there is more demand than supply and that tends to increase the at-launch supply price."
Of course, there were some mitigating words left for last: "But we are working really hard to drive that down so that there is supply at the entry point. We're building a ton of parts and it's the natural behaviour of the market," Tom Petersen continued. "So it could be just the demand/supply equation working its way into retail pricing - but maybe there's more to it than that."
Sources:
HotHardware Webcast, via PCGamesN
Of course, there were some mitigating words left for last: "But we are working really hard to drive that down so that there is supply at the entry point. We're building a ton of parts and it's the natural behaviour of the market," Tom Petersen continued. "So it could be just the demand/supply equation working its way into retail pricing - but maybe there's more to it than that."
95 Comments on NVIDIA: Don't Expect Base 20-Series Pricing to Be Available at Launch
All Pascal cards run considerably higher than their boost clocks given even remotely adequate cooling. It is probably safe to say Turings will not be running on their boost clocks either but higher. The question is, how much higher. Overclocking-wise all Pascals top out somewhere a little past 2 GHz. If Turing cannot put at least 10-15% on top of Pascal's clocks there will be a problem.
Anyhow, we'll see in 2 weeks :)
Turing isn't on a fantastic node or anything and I really don't see how they are going to go much higher especially when RT cores are putting out extra heat.
oh NV, you actually can suck their wallet more and more. you're stupid. LOL
INSANE
But yes, indeed, they are quite expensive, rightfully so, but not worth the money.
It wasn't even Kyle who was first to refuse to sign bendoverbackward NDA, it was heise.de, a site that is, to put it softly, somewhat bigger than this one.
If you believe any of the big three is clean and fair you'd better have your cataracts operated on asap. Nvidia and Intel have done more of it in the recent years cause they have a grip on the majority market, but just wait until AMD win the majority of the market for themselves.....
Prices of the 10xx series did go down. Perhaps not as much as you want or expect, but they did go down.
Those perfect GPU die will be sold as the RTX8000 each costing 10k. So 14x10k is 140k, Nvidia would have made significant profit on those.
Not to mention that not all defective GPU die is completely dead, those go on to become second/third tier RTX quadro and the worst quality silicon went on to be the 2080ti or share some with the third tier quadro to meet demand. So Nvidia is making significant amount of cash per wafer. People like to say or justify the high price of the 2080ti saying "Oh it's expensive because the GPU die is massive", no they are not, it's expensive simply because Nvidia can and will, fanboys will still buy it regardless. This is what happens when consumers allow this to happen.
i cant wait for the prices for the 10-series to go down further, my buy in for a 1080ti is at 400-450.
The reason Maxwell 980ti dropped sharply in price is because Pascal was so fast in comparison, even wíth the price hike.