Thursday, August 30th 2018
NVIDIA: Don't Expect Base 20-Series Pricing to Be Available at Launch
Tom Petersen, NVIDIA's director of technical marketing, in a webcast with HotHardware, expressed confidence in the value of its RTX 20-series graphics cards - but threw a wrench on consumers' pricing expectations, set by NVIDIA's own MSRP. That NVIDIA's pricing for their Founder's Edition graphics cards would give partners leeway to increase their margins was a given - why exactly would they sell at lower prices than NVIDIA, when they have increased logistical (and other) costs to support? And this move by NVIDIA might even serve as a small hand-holding for partners - remember that every NVIDIA-manufactured graphics cad sold is one that doesn't go to its AIB's bottom-lines, so there's effectively another AIB contending for their profits. This way, NVIDIA gives them an opportunity to make some of those profits back (at least concerning official MSRP).
Tom Petersen had this to say on the HotHardware webcast: "The partners are basically going to hit the entire price point range between our entry level price, which will be $499, up to whatever they feel is the appropriate price for the value that they're delivering. (...) In my mind, really the question is saying 'am i gonna ever see those entry prices?' And the truth is: yes, you will see those entry prices. And it's really just a question of how are the partners approaching the market. Typically when we launch there is more demand than supply and that tends to increase the at-launch supply price."
Of course, there were some mitigating words left for last: "But we are working really hard to drive that down so that there is supply at the entry point. We're building a ton of parts and it's the natural behaviour of the market," Tom Petersen continued. "So it could be just the demand/supply equation working its way into retail pricing - but maybe there's more to it than that."
Sources:
HotHardware Webcast, via PCGamesN
Of course, there were some mitigating words left for last: "But we are working really hard to drive that down so that there is supply at the entry point. We're building a ton of parts and it's the natural behaviour of the market," Tom Petersen continued. "So it could be just the demand/supply equation working its way into retail pricing - but maybe there's more to it than that."
95 Comments on NVIDIA: Don't Expect Base 20-Series Pricing to Be Available at Launch
Every successful company is ruthless.
Dont get me wrong though ,new tech , Innovation and ideas make me smile so im also tempted myself still ,but I await reviews and probably some settling time yet.
That being said, if it's not, and suggestions are it's not, them making a 10 year mistake is on them, and people preordering and paying their price is only fueling their stupid idea.
I hope I'm wrong.
As for RT, I don't call playing 60fps at 1080p a great thing. It doesn't suit twitch gamers, nor does it suit people who have moved up to 1440p or 4k. There is no doubt, RT is an awesome step forward and I am sure Nvidia will bring it to close to us as the time passes. But paying such hideous amounts to play at (max?) 60 fps at HD res? Nah. Not a positive step. It's a backward trek.
I paid a lot for a 4k TV (OLED) 2-3 years ago, but it was working tech without compromise. RT from Nvidia is too early to call working tech (doesn't work at 1440p or 4k as far as I'm concerned). The hardware to deliver such hampered framerates does not justify the price. For uses outside gaming - by all means, but this is being sold as a gaming card and few gamers can afford a $1000 card.
There's also a deeply philosophical meaning here as well. People who liked to buy the top end used to pay 500 bucks (or pounds/euros). That was HD7970, or GTX680. That slowly crept up until last generation a GTX1080ti was UK £699, at launch, at least. That was pricey, for me. And I'm not in any way poor. Not rich, a bit off comfortable, but not poor. But to jump to £1000 (more like £1100) is actually hard to take. It's Nvidia saying to people without such a disposable income, "you're not good enough to buy our shit". People who could barely afford the last generation can no longer afford the new top line. That's actually damaging to self-esteem. It makes you feel 'poorer' because you can't afford what you were used to buying. Nvidia have intentionally jacked prices to (A) cover the loss of mining revenue, and (B) increase stock price by having such an item for sale.
I'd love to tell JSH what a fucking arsehole he is being by asking such a stupid price for a card to play games on. Then I'd probably rob him, steal his trendy Star Trek Next Gen style jacket and act all cool.
The saddest part, AMD WILL NOT be saving us anytime soon.
For gaming though, I am not sure. I can see that they are trying to steer the industry to their ray tracing technology and AI in gaming. For existing games, the 20xx series will not have astounding improvement. However, if enough studios adopt this new tech and utilizing them in game along with in game improved AI, that is a winner within a year in my opinion. The performance improvement will be well worth it.
Good stuff ain't cheap. Free stuff ain't good. So you just want stuff for free all the time?
Inflation is not 57% [£2080ti-£1080ti as a %]. BOM costs, salaries etc, not in any way related to such a hike in cost. The only thing is yield per wafer. Even then, none of that is likely to add to 57%. I'm afraid people were correct. The Titan model seemingly was an experiment in graphics card market capitalism. What will folks pay for the very top? Guess Nvidia took that to the bank and said, okay, next time, the xx80ti will replace the Titan in cost.
Anybody that believes a top end consumer 'gamers' graphics card should cost well above $1100/£1100 is smoking some hideous entitled shit.
If the dedicated hardware not enough to perform all the work needed?
Ahh. Good old capitalism at it's best. Don't hate the player, hate the game lol
I think price is slightly higher but justifiable. The 2080 ti is for the top end and for people that don't want to pay that, the 2080 is an option. It is faster than the 1080 ti but at a higher cost. The problem is people are anchored in that the ti is the top card and “should” be at a certain price point. I say buy what you can afford to pay if the performance gain gives you the satisfaction. Not everyone needs the top end cards.
Nvidia didn't think the naming through. They should have known it was going to be called Turding.
1) NVIDIA doesn't force anyone to buy their GPUs. Let me repeat that, you are not forced to buy Turing GPUs ;-)
2) NVIDIA sets the prices as they see fit (actually they have very smart accountants/marketing staff). There's very little if any competition at the high end, so we're reaping the "benefits" of underperforming RTG.
3) Though async is not implemented in HW in Pascal, NVIDIA GPUs work just fine in games/benchmarks which use it.
4) Async gives a boost to AMD GPUs and NVIDIA doesn't benefit from it as much but it's because NVIDIA's D3D11/OpenGL hw/sw implementation is close to perfect (NVIDIA GPUs with lower theoretical performance have almost always outperformed "faster" AMD GPUs), thus async is basically a gimmick for NVIDIA GPUs.
5) Guys, if you have so much spare cash to burn, what your issue is? And if you don't, 1080p/1440p are perfectly served by GTX 1060/1070 (Ti) which are reasonably priced nowadays. Why are you moaning about the RTX series?
Edit: it's funny to have received four -1 ratings with zero rebuttals. Someone is hurting over buring their cash. LOL. 1st world problems, I see. :D
980 > 780 ti
1080 > 980 ti
Citation required for "new".