Tuesday, October 30th 2018
Darren McPhee, Former Radeon Marketing Executive, Joins Intel's Discrete Graphics Division
Darren McPhee worked 12 years for ATI and AMD. When he left AMD in 2015, he was one of the company's top marketing managers. For the last three years he has worked for various companies, but the surprise has come with Intel recruiting him to occupy the position of Product Marketing Manager in its 'Discrete Graphics' group, one of the most interesting initiatives in the recent times.
This division is working hard to develop a new family of discrete graphics cards that will theoretically compete with AMD and NVIDIA solutions. Intel has been steadily growing, and in fact Intel already signed Raja Koduri, AMD GPU architect, in November 2017. This firm has been attracting more and more talent from an AMD: Koduri was followed by Jim Keller, Ryzen Architect, and Chris Hook, who led AMD's Radeon Technologies Group Marketing Departmen prior to his move to Intel. These hires certainly make it clear that Intel is taking an increasingly promising project very seriously. We will have to be patient, however, because the firm already indicated in SIGGRAPH 18 that it will have its first models ready in 2020.
Source:
TweakTown
This division is working hard to develop a new family of discrete graphics cards that will theoretically compete with AMD and NVIDIA solutions. Intel has been steadily growing, and in fact Intel already signed Raja Koduri, AMD GPU architect, in November 2017. This firm has been attracting more and more talent from an AMD: Koduri was followed by Jim Keller, Ryzen Architect, and Chris Hook, who led AMD's Radeon Technologies Group Marketing Departmen prior to his move to Intel. These hires certainly make it clear that Intel is taking an increasingly promising project very seriously. We will have to be patient, however, because the firm already indicated in SIGGRAPH 18 that it will have its first models ready in 2020.
16 Comments on Darren McPhee, Former Radeon Marketing Executive, Joins Intel's Discrete Graphics Division
Another "poor volta"? Advertising a 1050ti tier intel GPU as a "hardcore gaming video card"? AMD's marketing with him around was always one catastrophe after another.
So no... not a 1050. lol
so I give them benefit of the doubt, and see how they will perform to full extent under Intel.
this news is also good for AMD tbh. :D
of course that's if we hear anything about the discreet gpu's out of intel at all.
I mean during his tenure what ad campaign would you call successful? Most average joes didn't even know who AMD was much less ATI. And then there's all the years of overhyping.
I see zero usable qualifications in the man.
Intel are off their rocker with this hire.