Steam is perhaps most known for their massive video-game library, but they have expanded their product portfolio in the recent years to include software and other video content, including movies that could be rented or even purchased. Valve perhaps wanted to go beyond just being a game storefront, and take in some of that hollywood money as well. Things did not turn out as they expected, however, with the vast majority of end users not using the Steam platform for this venture. It also did not help that movies tend to operate with in a market where Steam does not boast a large market share, and licensing rights meant that the available content was meager at best. Valve tried to work around this by providing a platform for free content as well, but that did not help either.

In a blog post, Valve confirmed that they are making changes to all non-gaming video content on Steam. Indeed, as of the time of this post, there is no more Video section on Steam. They mentioned, and I quote, "In reviewing what Steam users actually watch, it became clear we should focus our effort on offering content that is either directly related to gaming or, is accessory content for games or software sold on Steam". Accordingly, any existing content will be retired in the coming weeks, although owners of previously purchased video content will still find it accessible in their library. With pressure building from competing store fronts, perhaps this renewed focus on video games will be just what Valve, and Steam, want to have.