Monday, August 5th 2019
Intel Plans to Launch Its Discrete GPU Lineup Starting at $200
During interview with Russian YouTube channel called PRO Hi-Tech, Raja Koduri, Intel's chief architect and senior vice president of architecture, software and graphics, talked about his career, why he left AMD, and where Intel is going with its discrete GPU attempts. However, one of the most notable things Mr Koduri said was regarding upcoming GPU lineup code-named Arctic Sound. He noted that Intel plans to release first GPU as a mid-range model at a price of $200, while enterprise solutions that utilize HBM memory will follow that.
Koduri said that he wants to replicate AMD's strategy of capturing high-volume price-points, such as the $199 Radeon RX 480. The plan here is to bring an affordable, good performing GPU to the masses - "GPUs for everyone" as he calls them. Additionally, he states that Intel's current strategy revolves around price, not performance, providing best possible value to consumers. Intel's approach for the next two or three years is to launch a complete lineup of GPUs, with a common architecture being used for everything from iGPUs found inside consumer CPUs to data-center GPUs.
Update: PRO Hi-Tech has posted a snippet of Raja Koduri interview, without the Russian overlay commentary. What he said was actually: "...Eventually our architecture, as publicly said, has to get from mainstream, which is starting at around $100, all the way to data-center class graphics with HBM memory...". This means that the previous speculation about $200 graphics card is false, as he didn't say that. All he said is that Intel wants to enter the "mainstream" GPU market and work its way up to data center.
Source:
PRO Hi-Tech
Koduri said that he wants to replicate AMD's strategy of capturing high-volume price-points, such as the $199 Radeon RX 480. The plan here is to bring an affordable, good performing GPU to the masses - "GPUs for everyone" as he calls them. Additionally, he states that Intel's current strategy revolves around price, not performance, providing best possible value to consumers. Intel's approach for the next two or three years is to launch a complete lineup of GPUs, with a common architecture being used for everything from iGPUs found inside consumer CPUs to data-center GPUs.
77 Comments on Intel Plans to Launch Its Discrete GPU Lineup Starting at $200
As an Intel product, I can hardly believe this at this point, but hey, go along and we will see, good luck there.
I don't think it will beat 2080 Ti in gaming tho... xD but Intel could have something decent up their sleeve here. The 10th gen mobile chips are not bad in the iGPU department. 3 times faster than 9th gen on average and this is with very low core count and clockspeed.
Looking forward to see the performance on these 4 dGPU's.
I really do hope this is not the long term strategy and just something born out of necessity. Everyone understands you can't make a very large GPU from the get-go. Its okay. Just be honest about it instead of trying to sell it as a loser's strategy.
Seriously, this man and PR... Inb4 the first Linus clip where he drops a Xe.
There is a serious problem with the way this guy sees the market. A GPU is more than a few transistors and PCB. Its a package that offers solid gaming. Intel and AMD competing on price versus a competitor that competes on quality and easily matches any price point... boy I wonder what'll happen next. The article mentions 'value'... value is not price. Value is what you 'feel' you get in return for a price.
They are going to need more than 'save $50 today!' to topple that leather coat.
but yes this does seem a bit of a meh moment.
We have already seen this is not a trickle down kind of world. The die size of datacenter GPUs aligns right along with top-end gaming.
Deliver first, ego later
The plan is simple, craft weaksauce cheap cards, and drive Nvidia fans insane while driving their stock price down too. AMD will lose some market share but not as much as Nvidia.
If they can be competitive in the low and midrange budget though for a few years to get there bearings, that’s huge.
If they are successful within %s or straight beating the competition in low med end segments (lest we forget data center GPU pricing is atrocious) then just let Intel R&D money do the rest.
It may be naive and wishful thinking, but iv got no problems with Intel ruffling AMD ir Nvidias feathers. With enough money anything is possible, and Intels got plenty of that.
get a small performance boost; like a crossfire/ SLI type thing.
This will be a selling point for their CPU's as well...
We will see more xx60's from Nvidia then..
Better they simply say nothing until they can show us a physical product.