Will Intel even make client-segment gaming discrete GPUs now? Because the GPU marketing gurus Intel snatched from AMD to sell them, Chris Hook and Heather Lennon, are reportedly no longer with the company. The two are on their way to an unnamed startup. This, according to a sensational Charlie Demerjian report citing company sources. These exits closely follow that of another valuable chip marketing honcho, John Carvill, who joined Austin-based startup Nuvia, which is designing ASICs and SoCs for the data-center of the future.

Hook and Lennon were responsible for the PR dexterity AMD RTG enjoyed through its ups and downs this decade. With RTG head Raja Koduri leaving for Intel to head its GPU development project, his former comrades at RTG soon followed. The flight of GPU marketing talent out of Intel at this stage could be the first of many hints that Intel has made a big decision with regards to how it plans to monetize Raja's work. "Ponte Vecchio" is Intel's ambitious GPU compute processor designed primarily for HPC and AI workloads. There's tumbleweed coming out of Intel on "Arctic Sound" since Q2-2019, a contraption that more closely resembles graphics cards as you know it.Embattled on many fronts, the biggest of which is getting its future silicon fabrication nodes on the road and in scale; Intel may decide that its first GPUs should be high-margin products such as "Ponte Vecchio" and not cheap ASICs for gaming graphics cards. This, especially when fab allocations are needed to meet Intel's chip-supply challenge, with customers like Dell getting impatient. This is the only hypothesis that makes sense explaining the brisk exists of Carvill, Hook, and Lennon.