Thursday, March 12th 2020
In Light of COVID-19, MSI Extends Warranty Protection for Customers With Warranties Expiring in March
COVID-19 has brought many industries in the world to an almost standstill as quarantine mechanisms are put in place in both public and private sectors. The economic impact of the - now declared pandemic by the World Health Organization - outbreak will likely be felt for years to come. Thank to that globalization and the interconnectedness of various markets, including the global supply chain.
In light of this, MSI has decided to extend the warranty period for products falling in the categories of desktops, motherboards, AIO computers, PC cases and monitors (this excludes graphics cards and laptops, which are also quite important in the overall companies' outlook). Furthermore, this warranty extension is limited to countries that have been the most affected by the recent outbreak - U.S., Australia, Bahrain, Belgium, Canada, France, Germany, Hong Kong, Italy, Japan, Kuwait, Malaysia, Netherlands, Norway, Singapore, South Korea, Spain, Sweden, Switzerland and the UK.
To qualify for the extension, you also have to be part of MSI's Rewards program, and your products' warranty must expire within the month of March. To me, this seems like a sensible move from the company, ensuring that warranty claims on their products that might be claimed this month are more spread-out throughout April and May. This also allows their customers to keep away from any public concentrations that might arise from a post-office trip to mail-in their defective product in these more heavily-infected areas. Kudos to MSI for such a customer-friendly move.
Source:
MSI
In light of this, MSI has decided to extend the warranty period for products falling in the categories of desktops, motherboards, AIO computers, PC cases and monitors (this excludes graphics cards and laptops, which are also quite important in the overall companies' outlook). Furthermore, this warranty extension is limited to countries that have been the most affected by the recent outbreak - U.S., Australia, Bahrain, Belgium, Canada, France, Germany, Hong Kong, Italy, Japan, Kuwait, Malaysia, Netherlands, Norway, Singapore, South Korea, Spain, Sweden, Switzerland and the UK.
18 Comments on In Light of COVID-19, MSI Extends Warranty Protection for Customers With Warranties Expiring in March
Basically MSI want you to sign up to their mailing list and also shill for them for those two months extra warranty otherwise f**k your sh*t lmao.
They got a tier'd set up - the more MSi crap you buy, the more points you accrue to be given free stuff and even given the opportunity to be invited out to big events if you absolutely rinse your credit card on them.
Well there goes all of that good will.
MSI... :-(
So the more you hype up MSI the more free stuff you get.
It will be interesting to see what sort of stuff they give you for the exclusive rewards or limited free gift. What if you shilled so much, converted your whole house and friends houses into MSI booths and they gave you an MSI plushie as a limited free gift? :roll: :roll:
I like MSi and their logo's
This system is designed to lure those people whom will be more likely to say good things.
Don't hate the player, hate the game.
Marketing is all psychology. Everyone knows if you kiss ass you get farther. MSI is banking on that and they are banking on the sheeple to drown out the negative reviews.
They very carefully never promise to give anyone anything besides a badge. Also to get to the high levels you are basically fanboy material and are likely to be very pro-MSI at that point.
I recommend a lot of products to friends and family to buy. So let's say I have a good experience with an MSI GPU and when someone asks me for recommendation of GPU, I say this particular one works really well for me. Go buy it. And when my friend has bought it, I tell him to register it with my MSI code (I am not registered and have no idea if that is how MSI works, but I know EVGA uses an affiliate code that when others register with your code, you get EVGA Bucks to use for its web store). In this new age of "shame the shilling", am I "shilling"?
Without the affiliate linkage, would you recommend the product as much?
They call them motivators for a reason.
Also my proof is in the science of how we work. Psychology it's a thing, MSI had this pitched by a marketing company or department. If it costs anything it has to provide a benefit to the company. It's also rather cheap marketing, because it's basically having people pay to market the products. Those people posting influence others, some of those people buy, some post, and so the cycle continues and it's refreshed every product generation or two.
Here's the definition and why you are actually shilling EVGA in a sense...Also remember MSI ranks you on your referrals.
You slam a product, how many people will rush over to MSI to sign up and buy?
It's a system designed to reward good reviews. It's designed to reward the profit generators, which are....
The good reviews.
If you buy their stuff for your own personal use then no its not shilling. But my use of the word 'shilling' comes from what I assume are the ways you can earn points... Referring a friend, getting them to buy MSI products - writing reviews on their products - basically go out and hype the bejesus out of MSI - because in all honesty. How much money are you going to spend from your own wallet buying MSI products to get more points?
And like i said earlier, it says "QUALIFYING PRODUCTS ONLY" - MSI can set the bar however high or low they want. What if the qualifying products are $200 or $300? Even if you have to spend $50 or $100 a pop to get more points? Youre not going to buy anything unless you really need to/want to and have had a browse at all the other options. And with so many brands to choose from. a lot of people will most likely go for the cheapest one. Thats when you turn around and hype up MSi to all your mates and get them to buy MSI gear so you can get more points for more free MSI loot.
You can recommend anything you want. But youre more likely to recommend MSI because they give you free stuff for recommending their products and getting new customers on board. Its all clever marketing hype.
obviously you dont NEED to hype MSI up. But you wont get the free loot from them if you dont. MSI aint gonna hand you VIP tickets to events for nothing you know.
1. Buying MSI Products is not shilling. We can both agree on this. Although you said that in your post, but I will chalk it up as an honest mistake.
2. I can write a bad review, share it with MSI, get my bonus, and stop right there. How is that shilling? There is nothing that stipulates one must write a positive review to get points. So it is not true that I NEED to hype MSI up to tp get the bonus points. If MSI does that, it would be ostracized on Social Media in no time.
3. This is a gray area - if a person asks me for recommendation, knowing that I would get bonus points if the said person buys and registers the product (and obtain additional benefits), in other words, we both benefit, is that shilling? I am not sure.
Only reason I joined was because I was curious and happened to own a couple AORUS products, which both turned out to be great purchases for me that I would recommend, but I'm not going to turn into a raging AORUS fangirl over them anytime soon :D
I mean it clearly says refer a friend multiple times. Why would MSI want you to refer a friend if that friend isn't going to buy any of their products anyway? Either way you're still influencing your friend to buy MSI products or get involved with the brand. The only way you can say you're not shilling is to not by keeping your mouth shut, not bothering with the reward scheme and offering your friend a choice of different brands should they ask about something
If your friend is looking for some hardware and you turn around and say "get msi" they will ask you why.
Regardless of if they buy anything or not. They have still signed up to the scheme.
MSI are making you do their marketing for them.
But by all means, leave your negative reviews and let's see how far you get
I'm IN
(Not).
Just marketing BS, it's like what was said years ago about "When blood is running in the streets, there's money to be made" and they are just taking advantage of the virus situation here - That's the way I see it.