Thursday, June 25th 2020
Intel's Raja Koduri Brandishes a Large Chip Package, Calls it BFP (Big Fabulous Package)
Raja Koduri likes to show off his work in GPU engineering, way back from his days at AMD. His latest bragging rights is what he calls the "BFP" (big fabulous package), a large GPU package that's larger than even an AMD SP3 package, roughly 75 mm x 80 mm in size, looking at its "family" photo where a AA battery is used for scale. This could very well be the largest version of Xe "Ponte Vecchio." Koduri's caption reads "And..they let me hold peta ops in my palm (almost)," likely referring to the chip's tensor ops performance. He also posted pictures of Xe's various test platforms, from Intel's labs in Folsom, California.
30 Comments on Intel's Raja Koduri Brandishes a Large Chip Package, Calls it BFP (Big Fabulous Package)
Intel=Big Fat Profit.
I'm sure in a few weeks time he 'accidentally' drops one of those chips in an interview.
Also, are we sure this isn't camp green's GPU running underneath? Or did they just pick a random color for this 'PR'... fail...
Raja's last baby was disowned by both Intel and AMD discarded faster than a live hand grenade. Neither company wants to claim responsibility for supporting it.
Apparently we will need at least an elephant sat on it, must be 15 tensioning springs.
Wouldn't mind owning one of those clamps, n yeh I'll take the chip too I suppose.
During Polaris he tried to sell us RX480 under the guise 'just get two, to rival Nvidia perf'... speaking of marketing 101 and how not to do it. This was the biggest advertisement for Pascal Nvidia could wish for. What followed was a bunch of rebrands of the same, too. Also, note how SLI and Crossfire are all but dead and buried right now. Sucks if you bought dual RX480 or something like it.
Vega was impossible to place in any market yet Raja until the very last moment sold it as a Volta killer, even if they had no presence in the segment with such a product - and still don't really. Meanwhile... Volta never hit the consumer space the advertising was aimed at. The whole thing was such a misfire, a random Youtuber could have written it and probably still generate better press.
What Raja does at Intel so far.... the same shaky marketing tactics with the same confidence... this is the second Raja inspired headline touting a big chip shrouded in mist...
We should all be excited to have a third competitor for discreet GPUs.