In signs of NVIDIA's upcoming GeForce Ampere graphics cards getting a brisk market launch across several SKUs, a Tweaktown report predicts that custom-design graphics cards based on the chips will launch alongside Founders Edition (de facto reference-design) cards. NVIDIA's add-in card partners are believed to be ready with their next-generation original designs that will debut with the new chips, with renders of the ASUS ROG Strix 3000-series cards having leaked in early June. Tweaktown predicts series reveal by September 9, followed by SKU announcements on September 17. AIC partners tell them that custom-design products can be expected within the month. The first major teaser could come out by August 31.

NVIDIA on Monday tweeted its very first web teaser of the new series, under the hashtag #UltimateCountdown. We predict DirectX 12 Ultimate to be central to NVIDIA's marketing, especially a play on the word "ultimate," (eg: the "ultimate ray-tracing performance"). It wouldn't surprise us if "Ultimate" is somehow integrated into the product branding itself (à la "RTX").