Friday, August 28th 2020
Apple is Preparing its Own Search Engine
In the past few years, Google has been paying Apple billions of dollars just for the company to keep Google as the default search engine in every aspect of the company's products. Starting from iOS up to macOS, they included Google as the default search engine. However, the deal between two companies might be coming to an end. In July this year, a UK Competition and Markets Authority took a shot at a deal claiming that the companies imposed a barrier on any market competition in the search engine space. Constant pressure from regulators and the fact that Apple doesn't want to be reliant on any company is possibly giving Apple ideas to launch its own search engine.
Recent changes in the spotlight search on iOS 14 and iPad OS 14 beta is making the software bypass Google search engine completely. As shown below (search and direct results), the company implemented a feature that makes the spotlight search go directly to search results instead of going to Google. The Applebot web crawler has seen some changes so it now renders pages in a similar way Google does and not just filter HTML. The web crawler also is updated to rank web pages just like it is made for a search engine. All of this is supposed to give Apple enough material so it can build something similar to a search engine. It is believed that the search engine wouldn't look like any classical one, but rather be embedded in Apple products and serve as a personalized search hub.
Source:
Coy Wolf News
Recent changes in the spotlight search on iOS 14 and iPad OS 14 beta is making the software bypass Google search engine completely. As shown below (search and direct results), the company implemented a feature that makes the spotlight search go directly to search results instead of going to Google. The Applebot web crawler has seen some changes so it now renders pages in a similar way Google does and not just filter HTML. The web crawler also is updated to rank web pages just like it is made for a search engine. All of this is supposed to give Apple enough material so it can build something similar to a search engine. It is believed that the search engine wouldn't look like any classical one, but rather be embedded in Apple products and serve as a personalized search hub.
64 Comments on Apple is Preparing its Own Search Engine
Foxconn is a Taiwanese company. There are those that call it Chinese but that is a political statement, not a factual one.
www.bloomberg.com/news/articles/2019-04-15/foxconn-is-poised-to-begin-mass-production-of-iphones-in-india
The vast, vast majority of Apple's income is from hardware sales. Don't confuse the tail with the dog.
$56bn from iPhone sales, $46bn from services. And that's revenue, I'm pretty sure services are way more profitable.
"For fiscal year 2019, the company's iPhone business accounted for approximately 54.7% of total sales. Apple’s growing services segment made up approximately 17.7% of revenue, ahead of the Mac, which generated 9.8% of total revenue. "
You might also want to look into what those services are. They include things like warranties for their hardware (Apple's vaunted AppleCare).
Getting these the relevance of these things confused is what I was referring to about the tail and the dog. These services are all about enhancing the value of their primary product - a car, a phone, a Mac.
Google's primary product is its customer.
How can I be Google's product if Google hasn't sold me to anyone so far?
Applebot, the web spider, has been around since 2015. That means they've had an internal web search system for that long. If they want to productize that and make it public, maybe it'll be legit. Lots of Apple fans (not I) will roll with it.
If you want to develop your own company and innovate in certain areas, you need your own web spider and search engine so your secrets and interests stay within your own walls in so much as they can. Apple, whatever you think of them, has at least got people smart enough to see that.
When Google began they were using 30GB IDE hard drives. Now, we laugh at that. Now, we're solid state. Times have changed and Google has gone from contender to emperor. Myself, I like a lot of Google stuff. Although, I take them to be an omnivore. Their size and the power they could wield makes one want to take steps to not turn over so much power. (Same with Amazon.)
There's always room for a better system.