Friday, August 28th 2020
Apple is Preparing its Own Search Engine
In the past few years, Google has been paying Apple billions of dollars just for the company to keep Google as the default search engine in every aspect of the company's products. Starting from iOS up to macOS, they included Google as the default search engine. However, the deal between two companies might be coming to an end. In July this year, a UK Competition and Markets Authority took a shot at a deal claiming that the companies imposed a barrier on any market competition in the search engine space. Constant pressure from regulators and the fact that Apple doesn't want to be reliant on any company is possibly giving Apple ideas to launch its own search engine.
Recent changes in the spotlight search on iOS 14 and iPad OS 14 beta is making the software bypass Google search engine completely. As shown below (search and direct results), the company implemented a feature that makes the spotlight search go directly to search results instead of going to Google. The Applebot web crawler has seen some changes so it now renders pages in a similar way Google does and not just filter HTML. The web crawler also is updated to rank web pages just like it is made for a search engine. All of this is supposed to give Apple enough material so it can build something similar to a search engine. It is believed that the search engine wouldn't look like any classical one, but rather be embedded in Apple products and serve as a personalized search hub.
Source:
Coy Wolf News
Recent changes in the spotlight search on iOS 14 and iPad OS 14 beta is making the software bypass Google search engine completely. As shown below (search and direct results), the company implemented a feature that makes the spotlight search go directly to search results instead of going to Google. The Applebot web crawler has seen some changes so it now renders pages in a similar way Google does and not just filter HTML. The web crawler also is updated to rank web pages just like it is made for a search engine. All of this is supposed to give Apple enough material so it can build something similar to a search engine. It is believed that the search engine wouldn't look like any classical one, but rather be embedded in Apple products and serve as a personalized search hub.
64 Comments on Apple is Preparing its Own Search Engine
Results are ranked by relevance, of course Google won't always know what you were thinking about. E.g. when you search for "spring", how can anyone guess whether you mean the season, the mechanical part or the Java framework? But if you let Google profile you, it can at least guess what you meant.
If your search is that vague guess you deserve what ever ....google pulls up lol
Look at Google's services shutting down all the time, there search engine has removed features like finding information from discussions/forums. Something that is key in finding non-bs answers from real people. Look for an answer today and the only result you will get is one or two popular sites and then mostly useless information. It did not use to be like this, you could go for pages before that happened.
Likes.... destroyed search results pretty much "like no pun intended" this forums design uses not to mention paid search keywords on top of other more relevant content.
I still think its a paradox and we won't fix it though, and that is something we should start realizing sooner rather than later. The rabbit hole is deep and we're in it. We can still manage our way out of it: Regulation, awareness.
I use bing personally.
Even Homer Simpson noticed that "smart things make people feel stupid and new things make people feel insecure". People want to have someone else do the thinking. Realizing things and doing things right requires effort which goes against what most people want.
And while you may be free to write your own driver ($100/yr plus the price of a computer is free in the Apple world), you still have to distribute it through the store (I assume), where Apple can shoot down anything they don't like.
Google on the other hand is an advertising company, so everything they do is ultimately about selling advertising. Since they make so much 'free' stuff to get people on their platforms, this means selling their users information to facilitate targeted marketing. It's no coincidence that you go onto Google and search for say 'baby strollers', then next time you look on Amazon you'll have baby strollers front and center.
Of these two models, I vastly prefer the Apple one. It is more honest and upfront. You buy their hardware, you get top notch products and don't have to worry about them selling you to the highest bidder. In the Google model, it's deceptive in that it appears to be free, but in the end you're paying by giving them your information - something that ultimately is bound to be used against people.
www.theguardian.com/commentisfree/2018/mar/28/all-the-data-facebook-google-has-on-you-privacy
and yeah, it's still a long rough way to get close to Google ( if they can make it )
Every since Jobs passed apple is a shell for advancement.