Friday, April 16th 2021

Intel 11th Gen "Rocket Lake" Pricing Already Going Down on Amazon

Prices of retail 11th Gen Intel Core "Rocket Lake" desktop processors are beginning to settle down close to the "1,000-unit tray" prices on Amazon (US). The 1K-unit tray prices have traditionally served as a de facto baseline for retail prices, and as of today (April 16), we see several SKUs popular with gamers and PC enthusiasts approach levels close to the baseline. This wouldn't strictly be a price-cut, since they are still higher than the baseline, but would be a trimming of the retailer mark-ups traditionally attached to new processor launches.

As of this writing, the retail Core i7-11700K is listed on Amazon (US) for USD $404, practically identical to the $399 1K-unit tray price. The i7-11700 (non-K) can be had for $339.99, very close to the $323.99 tray price. The Core i5-11600K is going for $264.99, which is almost identical to the $262 tray price. Lesser "locked" SKUs such as the i5-11500 are within $10-15 of their tray pricing. It's only the top-dog Core i9-11900K and i9-11900KF that remain heavily marked up by sellers on Amazon. At these prices, the 11th Gen Core processors are expected to apply pressure on sellers of AMD Ryzen 5000 series processors to review the prices of SKUs such as the Ryzen 7 5800X and Ryzen 5 5600X; and on AMD to release cheaper Ryzen 5000 series SKUs in the retail channel.
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94 Comments on Intel 11th Gen "Rocket Lake" Pricing Already Going Down on Amazon

#1
freeagent
yeeeemansellers of 5000 series ryzen cpus won't adjust anything, cause there are many people that hate intel and love amd.
It is possible to like both..
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#2
CrAsHnBuRnXp
No one wants an 11th gen intel CPU when they are worse than 10th gen.
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#3
P4-630
No thanks, I'll stay with my i7 6700K @4.5Ghz a little longer...
Waiting for the better..
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#4
phanbuey
I do like that people are hating on intel though there are some sweet deals to be had.

That 10900F @ $350 with turbo limits removed is bonkers.
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#5
PapaTaipei
CrAsHnBuRnXpNo one wants an 11th gen intel CPU when they are worse than 10th gen.
Yup.
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#6
R0H1T
phanbueyI do like that people are hating on intel though there are some sweet deals to be had.

That 10900F @ $350 with turbo limits removed is bonkers.
Yeah the issue is these prices though don't translate to the rest of the world, that's where I'd argue an even bigger demand is coming from! And the biggest selling point of Intel chips IMO is their IGP.
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#7
Zareek
yeeeemansellers of 5000 series ryzen cpus won't adjust anything, cause there are many people that hate intel and love amd.
I think there are just as many people, if not more who love Intel and hate AMD. The difference is availability. Intel has enough fab capacity to crank the chips out. Idle fabs cost money too. They will sell the chips for slimmer margins to keep those fabs busy. AMD doesn't have to worry about empty fabs anymore. They have to worry about getting enough allocation to meet demand.
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#8
ZoneDymo
I cannot believe that even one person would choose to buy this, like you have to already be kinda in the space to build a pc so you know these are just...well...to quote GN "a waste of sand" apart from MAYBE the 11600k but even that one I would not feel happy about getting.
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#9
qubit
Overclocked quantum bit
That was quick, RL has only just been released. I wonder how long until they're on deep discount as no one buys them. :laugh:
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#10
freeagent
If I had the cash I would buy one just to play with. Overclocking is fun.
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#11
Jozsef Dornyei
I have to get a new PC - as Graphics cards cannot be bought at sane prices I will probably buy the 11500 what is the cheapest of the 11 series with the better IGP - UHD 750. AMD has better CPUs but a lot more expensive and has no IGP. (IGP - CPU integrated GPU)
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#12
phanbuey
R0H1TYeah the issue is these prices though don't translate to the rest of the world, that's where I'd argue an even bigger demand is coming from! And the biggest selling point of Intel chips IMO is their IGP.
I don't know of a single person that bought a 10 series chip for the IGP. I would happily trade IGP for 2 more cores.

Even IGP less a 10 core skylake that sits at turbo for $350 (only $50 more for 5600x) is an amazing amount of gaming performance.

If you really need the IGP then the 10850K is about $375.
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#13
lexluthermiester
CrAsHnBuRnXpNo one wants an 11th gen intel CPU when they are worse than 10th gen.
It not that they're worse perse, just that the improvements to not justify a full generational jump.
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#14
micropage7
going down, in my head they are sinking.
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#15
oxrufiioxo
Sales seem to be pretty weak and Amazon probably bought 10s of thousands of them.
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#16
lexluthermiester
micropage7going down, in my head they are sinking.
That has been said time and again each time AMD made big strides. Intel will bounce back as they always have. And when they do, it will be a great level competition in the industry which will be good for all of us.
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#17
voltage
rocket lake seems to be decent competition for amd. however, most enthusiasts I know are waiting for socket 1700 with DDR5. get on with it already Intel. Bring DDR5!!!
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#18
Vayra86
Its pretty amazing if you are a company capable of getting shittier but newer chips out to the public in these times and STILL present discounts.

Intel will keep its market share by sheer force of numbers here even if they produce gutter trash...
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#19
Unregistered
Vayra86Its pretty amazing if you are a company capable of getting shittier but newer chips out to the public in these times and STILL present discounts.

Intel will keep its market share by sheer force of numbers here even if they produce gutter trash...
There are some great deals to be had, no denying that. But there's also no denying that this generation is not worth a penny over 10th gen, and that Intel is pretty lucky AMD went sicko mode with their pricing/availability, since they have the better CPUs.

Thank you Rocket Lake for existing so 10th gen chips are now cheaper, I can comfortably recommend 10th gen budget builds to others who are just looking to get a PC and are not that worried about upgrades. Other than that, massive failure. The flagship is a turd not worth buying.
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#20
micropage7
lexluthermiesterThat has been said time and again each time AMD made big strides. Intel will bounce back as they always have. And when they do, it will be a great level competition in the industry which will be good for all of us.
yep, i expect something like that, maybe we can have smaller gap between Intel and AMD so we have better option in the future
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#21
P4-630
micropage7maybe we can have smaller gap between Intel and AMD so we have better option in the future
Uhm that time is now....No?
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#22
CrAsHnBuRnXp
lexluthermiesterIt not that they're worse perse, just that the improvements to not justify a full generational jump.
Lacks fewer cores than it's predecessor. They're worse :P
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#23
TheLostSwede
News Editor
Imho, right now is simply not a good time to buy tech. We know both Intel and AMD will be moving to new platforms soon, so pretty much everything available right now is going to be the end of the road for said platforms. Sure, there are some rumours that AMD might have a Zen 3+ or something along the lines of that, but so far it doesn't seem to be something they've shared with the motherboard makers.
Sure, if you really, really need to buy a new computer, by all means, go ahead, neither option is going to be crap at least, but for anyone that's looking at getting something that they might be able to upgrade a couple of years down the road, the current platforms are not a great choice.
Then again, DDR5 is highly likely going to be costly for at least a couple of years and it seems like the first batch of Intel boards will only see DDR5 on the very high-end models, as the board makers are expecting high costs and low demand. No idea what AMD is working on with regards to that, but maybe they'll do something similar to Intel and integrate two memory controllers so we get DDR4 and DDR5 boards.
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#24
mechtech
yeeeemansellers of 5000 series ryzen cpus won't adjust anything, cause there are many people that hate intel and love amd.
Also hard to adjust price of your chips when you still have to pay what the FAB is charging, and put your markup on top of that.

Additionally, intel cpus are probably in excess, probably because AMD has competeing products and Intel has their own fabs(higher production) and usually new ground up systems usually go for a new GPU, and we all know there are basically none of those. And as others have mentioned DDR5 is right around the corner.
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#25
yukinin97
10 cores i9-10850k being sold for under $350 some months ago is probably the best CPU deal I've seen in my whole life. I regret passing it up because I wanted to see what 11th gen would bring...
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