Wednesday, May 12th 2021
GIGABYTE Gives Public Apology for "Made in China" Mocking After Company Shares Plummet by $550 Million
On Monday, GIGABYTE, a Taiwanese PC manufacturer, has published a blog post that made fun of other component manufacturers for having their products made in China, the "low-cost, low-quality way". According to Bloomberg, who was the first to spot the blog post, which is now removed. According to the report, such a statement had a massive toll on the shares of the Taiwanese company. E-commerce operators in China, like JD.com Inc. and Suning.com Co., have removed GIGABYTE products from their offerings and searching GIGABYTE or "Jijia" (Chinese company name) returned zero results from these websites. This has single-handedly caused the shares of the company to plummet by 10%, wiping away around $550 million worth of market cap.
The original blog post has since been removed, and GIGABYTE has issued a public apology, which you can see here. The translation of the text says that "A few days ago, part of the text content published on our official website is seriously inconsistent with the fact. It is caused by poor internal management of the company. We sincerely apologize for the discomfort caused to you." The company has also noted that it is very proud of "Made in China" products. On a more personal note, it is interesting to see such a strict market response coming from a blog post, and even more interesting to witness this exclusion from the Chinese e-commerce companies.
Sources:
Bloomberg, GIGABYTE, via Tom's Hardware
The original blog post has since been removed, and GIGABYTE has issued a public apology, which you can see here. The translation of the text says that "A few days ago, part of the text content published on our official website is seriously inconsistent with the fact. It is caused by poor internal management of the company. We sincerely apologize for the discomfort caused to you." The company has also noted that it is very proud of "Made in China" products. On a more personal note, it is interesting to see such a strict market response coming from a blog post, and even more interesting to witness this exclusion from the Chinese e-commerce companies.
69 Comments on GIGABYTE Gives Public Apology for "Made in China" Mocking After Company Shares Plummet by $550 Million
Will China stop buying Gigabyte products? Maybe but if the boycott lasts, it will be because the actual action of moving manufacturing out of China, not because of one carefully-worded, precision-timed blog post by an employee at a carefully chosen low or mid level, followed by a swift and carefully-worded apology.
Too big to fail. Free money. Behind the scenes it's business as usual.
About their RMA skimping. Aren't they all at it when it suits them?
Don't shoot yourselves in the foot.
Probably their "management" are composed now of trigger happy entitled young ones.
gigabyte uses "ultra duable"/"server grade"
i dont think gigabyte cheaps out on caps on all mobos.
gigabyte use japnese ncc 10k caps and Japanese fp10k caps and poscaps on mid to high range mobo at least on recent high end intel platform.
the mit mkt shit is related to aorus series notebook only.
and yes, gigabyte has factories in china and taiwan as well, so gigabyte has all the data to compare them in terms of quality.
but honestly I don't think gigabyte was intended to attack mic. it seemed gigabyte just wanted to make fun of other brands who have no owned factory to make notebooks only.
it is said that having its own factory is always better than choosing oem / being fabless.
not saying this is 100% true in terms of built quality/tech/skills, but it is the tradition, I guess.
gigabyte has lots of stuffs oem like ram/case/aio/ssd etc.
what they truly aimed for were brands, not factories nor countries, and of course they must have wanted to stay out of political messes in some country like china.
i think they would still make fun of brands who choose German or japan oem.
fun fact, gigabyte aorus notebook (insisted on made in taiwan) is not the "gigabyte" we talk which is mainly responsible for mobo and gpu nowadays.
there is another subsidiary for notebook business.
and from what I have heard, gigabyte notebook is not that really good even in gaming oriented market.
I'm pretty sure that for case like that potential market was somebody like Phil only. On website you can see that they should have some more modern cases, but I have never seen one like that for sale anywhere. The only Giga power supply I ever saw for sale was some cheapo black 500 watt unit, likely not even 80 plus certified. I saw copper SSD from them and that's it. I didn't even know that they make SSDs and memory.
Their AORUS brand is far more important for them so it seems. They pretty much want it to be a proper TUF or ROG competitor, but so far I can say that their brand hardly means anything to potential buyer. I would dare to say that Asrock's Fatal1ty brand used to mean more than AORUS does now.