According to a recent report, it is estimated that more than 50 million people across the globe self-identified as having a career in the cultural and creative industries. With the everchanging definition of "creator" in a technology-driven world, this title now reaches beyond graphic designers and videographers to include content creators, UI/UX designers, artists and illustrators, entrepreneurs and freelancers, engineers, architects, grad students and more.

When crunching large amounts of data on their next passion project, access to fast and reliable storage solutions can greatly improve a creator's workflow, giving them peace of mind and allowing them to stay in the creative moment. With intense workload demands, today's creative professionals need technology that empowers their creativity without stress over losing their brilliant work, project bottlenecks or slow storage speeds.Western Digital, a global leader in data infrastructure, has launched a new solution for the growing community of creators around the world: the WD Blue SN570 NVMe SSD. The new internal flash drive is a powerful solution for upgrading current PCs or optimizing a custom build.

"Complex workloads require high performance and reliability, and the right type of storage can help streamline workflows and increase productivity," said Eric Spanneut, vice president of Client and Enterprise SSDs for Western Digital's Flash Business unit. "Our new WD Blue SN570 NVMe SSD is built with creators in mind, providing fast speeds, data protection and endurance to support their creative vision."

To keep creators inspired, each new purchase of a WD Blue SN570 NVMe SSD comes with a one-month membership to Adobe Creative Cloud, offering access to some of the world's best creative apps and services such as Adobe Photoshop, Illustrator, Lightroom, Premiere Pro and InDesign.

"Whether at home or on the go, people are creating in ways that demand more and more from their devices," said Marc Leibowitz, Vice President, Global Strategic Partnerships at Adobe. "By teaming up with Western Digital, we are able to equip creatives with the tools they need to do their best work, wherever and whenever inspiration strikes."

Spark Imagination with a Purpose-Built NVMe SSD Drive

The new WD Blue SN570 NVMe SSD is designed for endurance, packing high performance into a small-form factor to keep imaginations flowing -- all while maintaining low power consumption.

Key features of the new WD Blue SN570 NVMe SSD include:

• NVMe Technology: Create faster while consuming low amounts of power. With read speeds up to 3,500 MB/s (500 GB - 1 TB models), systems can run up to 5X faster than Western Digital's best SATA SSDs.
• Built-In Support: Work with extra confidence and peace of mind as the downloadable Western Digital SSD Dashboard helps monitor the drive's health, available space, temperature and more.
• Slim Design: Save on space with a single-sided M.2 2280 PCIe Gen3 x4 NVMe SSD-- perfect for building the ideal creation engine, whether it's a desktop or laptop PC.
• Reliability: Help protect your content with features like end to end data path protection.

Pricing and Availability

The WD Blue SN570 NVMe SSD is now available for purchase from the Western Digital store and select retailers, e-tailers, resellers and system integrators, and comes with a 5-year limited warranty. Capacities range from 250 GB up to 1 TB and start at $49.99 MSRP (USD).

Pricing; As mentioned in the press release, the 250 GB SKU costs US$49.99, whereas 500 GB will set you back US$59.99 and finally 1 TB comes in at US$109.99. All pricing from Western Digital's webstore.