Tuesday, October 19th 2021
Intel's CEO Blames Predecessors for Current State of the Company, Wants Apple Business Back with Better Processors
It's funny how new company CEOs always seem to blame their predecessors for whatever went wrong and it seems like Pat Gelsinger is no different, as he's throwing shade at his predecessors for not having been engineers. At the same time, he's set his mind on winning Apple back as a customer, as all Intel apparently has to do "is create a better chip than they can do themselves", with they being Apple here.
It should be pointed out that Intel hasn't had an engineer at the helm of the company since 2005, so the question is how far back Pat Gelsinger wants to throw the blame, although a guesstimate would be back to at least 2012/2013 when Paul Otellini stepped down. That said, in an interview with Axios, it's stated that "while he acknowledges the need to prove himself, Gelsinger said he will rebuild the company's credibility with its customers so that if they say they need a million of some chip by Monday, the order will be there by Sunday night."
That's a lofty goal during the current circumstances, although it seems like he has an ever bigger goal in mind and that is to get Intel back in with Apple, although technically the company isn't "out" as yet, since the Mac Pro and the 27-inch iMac are still Intel based. Gelsinger said Apple "did a pretty good job" with its new SoCs, although this was before the M1 Pro and M1 Max were announced, so it would be interesting to hear what he thinks about the new chips. It's hard to see Apple going back to Intel, especially in the mobile space, unless Intel can somehow beat Apple's own processors when it comes to both performance and power efficiency.
For those of us that have been around for a while and that have followed Intel, it's hard to see how Intel is going to deliver a competitive product, since the company is infamous for its comparatively poor power efficiency compared to Arm based SoCs and there's a reason why Intel no longer is competing in the smartphone market space. So what does Gelsinger plan to do in the meantime? Well, it looks like he's going to be busy making sure Intel makes better and more appealing products. You can watch part of the interview below.
Sources:
Axios, Axios
It should be pointed out that Intel hasn't had an engineer at the helm of the company since 2005, so the question is how far back Pat Gelsinger wants to throw the blame, although a guesstimate would be back to at least 2012/2013 when Paul Otellini stepped down. That said, in an interview with Axios, it's stated that "while he acknowledges the need to prove himself, Gelsinger said he will rebuild the company's credibility with its customers so that if they say they need a million of some chip by Monday, the order will be there by Sunday night."
For those of us that have been around for a while and that have followed Intel, it's hard to see how Intel is going to deliver a competitive product, since the company is infamous for its comparatively poor power efficiency compared to Arm based SoCs and there's a reason why Intel no longer is competing in the smartphone market space. So what does Gelsinger plan to do in the meantime? Well, it looks like he's going to be busy making sure Intel makes better and more appealing products. You can watch part of the interview below.
74 Comments on Intel's CEO Blames Predecessors for Current State of the Company, Wants Apple Business Back with Better Processors
Intel can only win back Apple if they get power usage way way down, but how long before that happens? If Raptor Lake isn't showing big improvements this time next year when its released I doubt they'll get a look in.LOL, Apple are too selfish to do that, they are happy to milk a tiny market rather than bring their CPUs to the masses. If they wer samrt they'd license their A15 to anyone that wants to use them. They need to separate their chip division like Sony did for their camera sensor division. Sony will sensors to arch rivals becuase it makes business sense. Imagine an S22 with A15 in it.
Is it a kotaku.com/ article you are posting on TPU ? I mean, it is 100% subjective since the beginning ! I wasn't prepared for this on TPU xD
Ok I promise, I will try to read after this.
Damn I really wasn't prepared for this xD
EDIT : I wish I didn't promise xD
I'm not journalist, nor I pretend I would be good at making "news" but I think it would have been better to be a bit objective before linking the interview, then nuke (100% subjective) after the video. But again, I'm not pretending I'm a journalist nor a news poster. It would have been better to read I guess. I was like "WTH !? Am I on TPU ?"
No offense @TheLostSwede I'm just a random reader giving my feedback after all.
Btw I laughed and the news was fun, again, I wasn't prepared for this xD
Although I thought I had written a few of those already.
I felt like my copy was being compared with that of a so-so gaming site, but maybe I misunderstood.
When there was practically no competition from AMD, they were happy to see Intel sit back and hoover up the cash and spread it around to them with high share dividends each year and not put any pressure on Intel whatsoever to keep innovating, never thinking that AMD would comeback and bite them in the ass with competition.
So far Pat's just continuing a long line of PR that's all talk no progress. Being humble would have been so much more powerful, this just doesn't suit him at all.
My gut says Intel still hasn't got much with Alder Lake after all.
ARC is already taken.
en.wikipedia.org/wiki/ARC_(processor)
Also, "all the progress since rDNA2"? You do know that rDNA 2 is their current line, right? There is 0 progress since then, its the newest they have.
As I said, I don't blame anything about this, nor I pretend to be able to judge your work, I was just surprised :D
A bit more than suprised I must say. x)
I don't remember reading anything this punchy on TPU that's why I reacted. I mean, with the opinion punching right at the begining of a news.
I also have a bit of a hard time not poking a bit at Intel, since they keep coming up with these daft statements, instead of focusing on sorting things out internally.
I'm sure Pat isn't a terrible person, but at the same time, his interviews are quite cringeworthy and I have written up a couple of them prior to this one that are all in the same style.
As many have pointed out here, he ought be a bit more humble and put his head down and get things done, then he can come and talk. Even more so when the first 3-4 new CPU designs to come out of Intel from when he joined the company, will have next to nothing to do with his leadership.
Now I'm prepared :D
It's not a bad idea to have different news styles on TPU after all.
Only time will tell if this CEO deserves his job x)
Also "CEO's" is not correct. It's "CEOs"