Friday, September 16th 2022
Intel Kills Celeron and Pentium Branding with new "Intel Processor" Naming Scheme
Today, Intel introduces a new processor for the essential product space: Intel Processor. The new offering will replace the Intel Pentium and Intel Celeron branding in the 2023 notebook product stack.
"Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs." -Josh Newman, Intel vice president and interim general manager of Mobile Client Platforms
With this new, streamlined brand architecture, Intel will continue to sharpen its focus on its flagship brands: Intel Core, Intel Evo and Intel vPro. In addition, this update streamlines brand offerings across PC segments to enable and enhance Intel customer communication on each product's value proposition, while simplifying the purchasing experience for customers.
Intel Processor will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers. Intel will continue to deliver the same products and benefits within segments. The brand leaves unchanged Intel's current product offerings and Intel's product roadmap.
"Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs." -Josh Newman, Intel vice president and interim general manager of Mobile Client Platforms
Intel Processor will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers. Intel will continue to deliver the same products and benefits within segments. The brand leaves unchanged Intel's current product offerings and Intel's product roadmap.
53 Comments on Intel Kills Celeron and Pentium Branding with new "Intel Processor" Naming Scheme
- Certainly, we have a large selection. Did you have a specific processor in mind?
- What are you, dumb? I just told ya, I want the Intel Processor!
:roll:
We really don't need those dual cores in retail anymore.
OEMs will probably still get them if they insist.
Oh yeah, because renmaing multiple lines of CPUs to the same name makes things WAY simplerm :rolleyes: :roll: :rolleyes:
And now supporting purchasing departments and trying to get the same chip in multiple models is going to be a major headache :banghead:People dont need $120 quad cores to browse facebook or do their budgets. Also, these chips are not going away, they're just all going to be called "Intel processor" and the end user will have to investigate each chip to see what they offer.
They can name it whatever the hell they want. So long as they still have the Uber budget line of processors, I'm A O K.
So yeah, I rest my case.
"Dont worry about it, it's intel"
Unless they make those lines not suck, it's a pretty bad move.
<cool, I have too!
So yeah, your case is denied.
AMD is giving AVX512 to all, yet Intel can't give you extensions from the Nehalem days in 2022.
Just like Atoms became Celerons and Pentiums N/J back in <whatever>-trail times, this will become another cryptic and confusing alphanumeric combo.
Also no more distinction between Pentium Gold and Pentium Silver?
Grace/Crest/Sky Mont says hi?
Customers will see quad core vs dual core with minimal turbo clock difference and they will think automatically quad is better, without having the Gold/Silver naming paradox incentive to check it further!
You will just get the same one in different name.
Also, "Intel in product renaming shenanigans" shocker, as seen every couple of years since 1996.
Seriously, can they please stop with the BS pretence and just make 4C E-core CPUs the baseline for $99 kids tablets? There's no point in trying to foist 2T "celerons" or whatever they're now called on the market. 4 E-cores are dirt cheap to make and as much as I disrespect Intel, their engineers have done a great job with E-cores in terms of performance/Watt and performance/die area. As a company utterly invested in x86 perhaps they should cede some profit to win the entry-level and low-end. It would do a lot to shake off incumbent threats from Qualcomm, Apple, and Mediatek,
Wouldn't a name like Core i1 be better?
I'm sure most people here can recite the whole lineup of Alder Lake desktop processors by heart, and some can list the H/HK/HX chips and maybe P and U. Now raise your hands those who have heard of the ones listed below. Yeah, I thought so. These are the ones that are going to lose their precious brand names next year.
Also compare the prices (those are Intel's "Recommended Customer Prices") against the i3-12100F at $97 and i5-12400F at $167.